Why List Segregation is Important in Technology Marketing
“Why list segregation is important in marketing?” – You may have faced this question if you have been around the marketing sector for even a year or so. The answer is simple – giving priority to those who deserve it. That’s the first basis of customization. In technology marketing or in any other form of […]
Customers disengaged by Email Marketing?
It’s cheap, it’s customers’ favorite communication channel – what better reason is there to send one (even two) email marketing campaigns each day! But when you come to think of it, you are not the only B2B marketer to come up with this brilliant idea. End result: recipients once willing to opt-in to new campaigns […]
Newsletters – B2B Email Marketing Strategy
“Must-Read” newsletters are raging in the market nowadays. And why not! Businessmen read more mails in a day than all the newspapers in a whole week. Specific newsletters, rapping the reader’s nerve points, strike much more relevance than generic tabloids. Peoples’ need for authenticated, instantaneous newsfeeds has increased. It’s a common observation that big businessmen […]
Lead Mining: Strategies That Work For You
Lead generation is an important facet of any company’s marketing strategy. A lead converts into a sale only if there is a strategy in place. Lead generation can be done in many ways. It has been proven over time that a multi pronged strategy is the best method. There are various steps involved in the […]
Three Surefire Ways to Boost Your Email Marketing ROI
For every dollar spent on it, an Email brought in $40.56 in 2014 According to survey by DMA, email has outnumbered other online marketing channels by a large margin and emerged as the most profitable marketing strategy. With a many emails addresses and lack of strategy is getting it difficult to meet your ROI? You […]
What email marketing and maze game have in common
Yes, you read it right! Email marketing and maze game have many things in common, from what they teach us to how tricky it is to play it right. Ultimately, they both sharpen our critical thinking skills. Here is a list of those skills and how they impact email marketing. Analysis: No email campaign can […]
Three ways to Expand Online Marketing Mix
More companies are shifting their marketing budgets and emphasizing on online marketing channels. Marketers are shifting focus for two reasons. The first is to shrink marketing budgets, and the second is the need for improving marketing efficiency. But despite the shift in interest towards online marketing, many companies are not setting the priorities right. In […]
Are you giving out scarylicious offers for Halloween?
It’s Halloween and time to give away some scary treats to your clients. Halloween may involve tricks, but handing out plenty of treats is a spooktacular idea. Turn on your email campaigns and drive a scarylicious offer for your clients Email Data Group sugar high treats include email campaign services along with 5,000 contacts absolutely FREE! It’s […]
Bounce-proof your email marketing campaigns
Though the growth of the digital arena has expanded the number of channels, email continues to dominate all the other digital marketing tactics. While marketers focus on getting their copyright, it is important to note that bounce-proofing too is critical for a successful email campaign. Here is a checklist that comes in handy before launching […]
Are you having scarylicious offers for Halloween?
Its Halloween and time to give away some scary treats to your clients. Halloween may involve tricks, but handing out plenty of treats is something spooktacular idea. Turn on your email campaigns and drive a scarylicious offer for your clients Email Data Group sugar high treats include email campaign services along with 5000 contacts absolutely […]