Have you tried LinkedIn to connect with ideal customers?

Connecting with people on Linkedin is for serious business and involves a precise content strategy. It is a markedly separate platform which offers opportunities to tap ideal customers. But this point has been overlooked by some managers who have missed the targets. One apparent reason is the failure to identify the correct prospects without knowing […]

Amy John / January 11, 2020

Social Media– The best place to achieve the brand recognition

Company rewards and recognitions are good, but that is when you are an employee cribbing for your manager’s approval. Something to decorate your cubicle, maybe even show off to your fellow colleagues! But when the b2b business is yours, your need should go beyond smaller gains. One look at the big picture will tell you […]

Amy John / September 24, 2015

Three ways to Expand Online Marketing Mix

More companies are shifting their marketing budgets and emphasizing on online marketing channels. Marketers are shifting focus for two reasons. The first is to shrink marketing budgets, and the second is the need for improving marketing efficiency. But despite the shift in interest towards online marketing, many companies are not setting the priorities right. In […]

Amy John / October 30, 2014