7 Reasons You Should Invest in Email Marketing

Email Marketing is important. And many businesses owners believe that it is the most powerful strategies that can be used by them. For startups and established businesses, you can use email marketing to connect with new customers, build a relationship with current customers and retain them, create a market presence, increase sales and grow your business as well.

 

Email Marketing

 

Most businesses used to handle email marketing on their own, but in this competitive era of digital marketing, they have realized that in the long term it’s best to get it outsourced.

When your business grows, you tend to become more competitive, and it is then you should invest in email lists for your email marketing campaigns. As it is cost-effective, it aids you in building your brand, increases your ROI, and allowing you to target your audience.

Annual revenue becomes important to all businesses. It is wise to strategize your marketing budget. So, what can one do about it?

Here are 7 reasons why you businesses should put more money into email marketing.

1.When your business lacks measurable marketing plan:

Most companies don’t have a marketing plan in place. So it is important to be familiar with digital marketing aspects, like email marketing, SEO, web designing, content creation and content creation and much more.
A marketing firm may want to know what exactly you want to achieve. They will make sure you take advantage of the right channels and have something concrete in place.

2.Your website gets traffic, but has no results:

It’s a great feeling to see your website is drawing more visitors. But if there are no conversions, then what is the use. So, it becomes important for you to understand your audience.

When you have a marketing plan, you can collect data about your visitors and create targeted campaigns. So, in future, you can keep them engaged with your marketing messages.

3.When your website has become old and outdated:

Having an old website does not lead you anywhere. So, you need to have the right design team to make it more captivating for your audience, while meeting your business objectives.

You might want your website to be designed in such a way to generate leads, and produce more sales.

4.When you don’t have a blog of your own:

Today, it is crucial to SEO to have a company blog. It is an exceptional channel for communication, trust building and leads nurturing. Updating it regularly makes the search engines happy. So, invest in blogging and create engaging content and post it on the best channels available.

5.When you do not have engaging followers:

While you have followers on Facebook and Twitter, they may be friends. And you need some real followers who will become advocates for your brand. Here number does not matter, quality of followers does. So, engage them with your messages and ask for feedback and respond to comments, be it good or bad. This is the best social media platform designed for building and nurturing relationships.

6.When your emails have become stale and boring:

If you happen to send the same old email to your customers on your subscriber list, you are limiting your potential. With the number of tools available in the market, it is has become easier to collect data on your leads and segment them into different categories. You can also personalize your messaging that helps in the buyer’s journey.

7.When you have a lot to share with customers but don’t:

While you may have enough information to share with your customer, you may not have the time to organize or put together your content into a series of posts. So, it’s best to invest in email marketing and create content such as e-books, white papers, info graphics, etc. and begin to establish your business. If you want to succeed and grow your business, the best way is to provide them with relevant information that answers their generic questions.

 

Email List

Conclusion:

Email marketing has its own benefit and only an experienced marketing service provider will be able to guide you in all the different aspects like SEO, social media, content writing, design, development, strategy and more.

By following Email Marketing Best Practices marketers can take their business to the next level of success. Therefore, at Email Data Group in order to remain competitive, small and large businesses must take advantage of the channels that are waiting for you. Contact us today at Email Data Group! You can call on 800-710-4895 or Email us at info@emaildatagroup.net

On the day of her graduation, Judy finished reading Robin Sharma’s The Monk Who Sold His Ferrari. It certainly was the turning point in her life because instead of her 5 figure engineering job she decided to join a start-up that developed gaming apps – because that’s what she wanted to do. The start-up experience not only shaped her go-getter, never-say-die attitude but also made it possible to have different perspectives and ideas about people, circumstances and situations. Today after lending her support and knowhow to more than 8 start-ups, she is a successful Digital Marketer and Consultant, having first-hand experience in working on social media, email blasts, online marketing and SEO. Based out of Ohio, Judy stays with her pet pug, enjoys wine and coffee, and celebrates Thanksgiving with her friends from the 1st start-up!

How to Solve The Biggest Problems With Email Marketing Predictions

Email marketing is the act of sending a commercial message, to a group of people, using email. Every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.

Email marketing has evolved rapidly along with the technological growth of the 21st century. However, the heart of email marketing remains the same. It is about providing customer-centric experiences.

shutterstock_324665789 (1)

what do you think could play a bigger part in your email marketing strategy in 2017? 

  • Chatbots to run e-commerce email marketing, they’ll run automated workflows; send confirmation emails, abandoned cart emails, create newsletter sign ups, all personalized with data from the chat session.
  • Shorten your Emails, according to 2016 research, the sweet spot for email length was between 50-125 words for optimal effect. With less space and minimal attention spans, expect email content to get shorter.
  • Eye-tracking is Back, eye-tracking is now being used for testing email creative. It uses focus groups with real end users. Thanks to more affordable hardware, it’s now possible to run fast and inexpensive email eye tracking tests.
  • Real-Time Contextual Email Marketing Solutions, content will be based different sources including, for instance, geo-location, device, weather, time, (twitter) trends and stock levels. Based on real-time variables the emails will be generated at moment-of-open.
  • Predictive Lead Scoring to Improve, More businesses choose to have integrated models that are employing Machine Learning and Artificial Intelligence to generate lead scores automatically. This is what we call predictive lead scoring.
  • Conversational Tone To Increase Readership, a casual conversational tone will help your customers better relate to you and by extension to your brand, thus, creating a personal connection.
  • Machines will match Subscribers with Content, segmentation and personalization produce better-targeted emails but are often too time-consuming. With so much data and content, marketers will look to machines for content matching.

eamil-market

Interactive emails
Email interactivity pulls some of the interactions from the landing page into the email. By allowing more interactivity inside the email, it has potential to reduce barriers to engagement. It produces clickers with higher intent. The two biggest issues that still hold back adoption are

  1. Technical challenges around implementation
  2. Tracking and attribution changes.

Big Data personalization
Marketers have embraced personalization driving most of the content in emails. However, Big Data personalization is so complex and involved that it’s never likely to be a huge trend in any particular year. Instead, it’s probably truer to say that we’re in the half-decade of Big Data personalization.

HTML5 Video in email taking off
Video in email is straightforward and easy for subscribers to understand and for that reason is likely to be a catalyst in making both marketers and email users more receptive to other forms of interactivity.
With the launch of iOS 10, HTML5 video support is back! As of November 2016, more than 53% of emails were opened in Apple email apps justifying trying it as long as there is a fall-back for subscribers with email clients that don’t support HTML5 video.

Automated and triggered emails
Marketers know the importance of automated emails. At some brands triggered emails, like welcome emails and cart abandonment emails, already generate the majority of email marketing revenue.

Email marketing can be an extraordinarily cost-effective solution. It allows marketers to take quick action, assess their results, and improve their campaign’s performance over time, all with very little resource investment. To fully take advantage of your email marketing efforts you will need to make sure your email looks good, has content that will encourage your subscribers to take action, and that the email is actually delivered to your subscribers.

Marketers will use data to improve the quality of their email lists single touch payment from an email could be possible, and email marketing and automation will continue evolving into a dominant powerhouse driving consistent, engaging, revenue producing campaigns that don’t require hours of labor or code to deliver.

While it’s unclear which trend or trends will dominate the year, it’s guaranteed that 2017 promises to be the year of the marketer.

Conclusion:
With Email Data Group, busy marketers can send well-targeted email marketing campaigns. And by choosing us as your marketing partner you can count on. Having over a decade of experience, we have earned the love of customers across the world. You can further benefit from world-class technology and personal attention from our email experts. Don’t you want to run an effective campaign? You can contact us at 800-710-4895 or Email us at info@emaildatagroup.net

 

On the day of her graduation, Judy finished reading Robin Sharma’s The Monk Who Sold His Ferrari. It certainly was the turning point in her life because instead of her 5 figure engineering job she decided to join a start-up that developed gaming apps – because that’s what she wanted to do. The start-up experience not only shaped her go-getter, never-say-die attitude but also made it possible to have different perspectives and ideas about people, circumstances and situations. Today after lending her support and knowhow to more than 8 start-ups, she is a successful Digital Marketer and Consultant, having first-hand experience in working on social media, email blasts, online marketing and SEO. Based out of Ohio, Judy stays with her pet pug, enjoys wine and coffee, and celebrates Thanksgiving with her friends from the 1st start-up!

Resending email to a non-opener: a step by step guide

The effectiveness of email marketing is unquestionable. According to the report published by ExactTarget (now Salesforce Marketing Cloud), email is the most preferred marketing platform for 77% consumers over any other online marketing communication channel.

But like everything else, along with all beneficiary factors, email marketing also comes with some of its drawbacks (Also read: 5 Stage Checklist for a Flawless Email Marketing Campaign). If marketing emails fail to grab the attention of subscribers (which is not a rare case in email marketing), those email users do not even bother to click on that email, rather they just delete the email before even opening it.

Resending email to a non-opener

Now from a marketer’s perspective, what do you think should be done? One cannot just ignore losing their targeted customers. In order to build the connection again, the marketer definitely has to resend those marketing email(s) to their prospects.

But how? What will be the right strategy to apply or the right way of recreating a marketing email that the subscribers cannot resist themselves from opening? How can the marketer make this email campaigns better than the previous one? Let’s find out!

Step 1: Find out “Why”

In order to find out the right solution, first, you need to understand exactly where the problem lies. In order to find that out, the first question that you should ask yourself is- “why didn’t they open my marketing email?”

This will help you to take a closer look at your previous campaign procedure thoroughly and analyze each responsible factors lying underneath. If a subscriber is constantly avoiding opening your emails, you better ask them for the reason rather than sending more email over and over.

Step 2: Proper segmentation of email list

Are you 100% confident about the authenticity of the database you used for your last email campaigns? In order to make sure that your marketing emails are reaching the right inboxes, you must use properly segmented email list as your marketing tool.

While building an email list, it is extremely necessary to segment the email database as per demography, specified industry, job function and purchasing behavior of your prospects. Properly segmented email database will help you to identify the right niche market as per an in-depth analysis of their buyers’ persona.

Therefore, you will be able to understand what are the exact needs and expectations of your targeted customers and next time you will design and deliver your marketing emails accordingly.

Step 3: Correctly prioritize emails

While resending marketing emails, it is definitely not a good idea to send every email just to make your email campaign a failure again and make your target audience even more irritated from your action. Then what is the way out? In such cases, marketers should sort out the most important emails first and then send those emails to segmented email addresses.

There is another thing, in order to get a better response, it is necessary for you to understand the buyers’ persona of your prospects. Only then you can either give priority to those emails which are according to the demands of your targeted customers or reformat previous emails accordingly and then send.

Step 4: Attractive subject line

Improper and unattractive subject line is the most common villain for low open-rate in email marketing. Your subscribers are getting hundreds or sometimes even more than hundred marketing emails everyday from various sources. If your email also looks like just another business email then it is quite natural that they will simply not bother to click.

The reason is very simple in such scenario- subscribers know what’s inside the mail, they know that the mail is coming from a business company which is actually trying to sell their products or services. And frankly, no one actually wants to be sold.

If you want your recipients to click your emails, be careful while giving the subject line. Write your subject line in a manner that you have a different story to tell and your mail is not just a mere attempt to sell your product. While resending your marketing email, you can make it look like a gentle reminder or just tweak the previous subject lines to give it a new shape.

Step 5: Adjust timing of sending marketing emails

Take a note if there is any time-dependent open rate for the specific industry you are targeting. In order to find that out, again in-depth market research is necessary before starting with your campaigns.

There are cases when early in the morning might work well for email marketing campaigns. On the other hand, there are various other industries where a weekend campaign might get double open-rate than usual weekdays.

At the end of the day, the open rate of your marketing email actually signifies the ultimate success or failure of your business campaign. A low open rate means that your email campaign has failed to perform well in the market and could not deliver your marketing message to your targeted customers. If done properly, your re-sent emails can actually knock those doors of your target audience which were completely closed earlier.

At Email Data Group, we have an expert team of data marketing professionals that can help you to reach the maximum number of your targeted customers with cost-effective marketing services and segmented email list databases. Trust our products and services to acquire maximum response through target based email marketing campaigns.

Source: marketingland.com;ampliz.com;nonprofitmarketingguide.com;sendgrid.com;vision6.com.au;blog.artstorefronts.com; emailmonks.com
On the day of her graduation, Judy finished reading Robin Sharma’s The Monk Who Sold His Ferrari. It certainly was the turning point in her life because instead of her 5 figure engineering job she decided to join a start-up that developed gaming apps – because that’s what she wanted to do. The start-up experience not only shaped her go-getter, never-say-die attitude but also made it possible to have different perspectives and ideas about people, circumstances and situations. Today after lending her support and knowhow to more than 8 start-ups, she is a successful Digital Marketer and Consultant, having first-hand experience in working on social media, email blasts, online marketing and SEO. Based out of Ohio, Judy stays with her pet pug, enjoys wine and coffee, and celebrates Thanksgiving with her friends from the 1st start-up!

CRM: Technology that Connects Businesses

Whether it is keeping records of customer queries or closed sales or open deals or customer reviews, CRM software can be used to it best potential. Companies that supply services in big volumes to consumers need customer relationship management technology. With CRM software, business firms can contact clients from different geographies. So what are the features of common CRM software? Let us get a glance at them here:

CRM software

Automation of Sales

Any recent version of a CRM software will help the sales team in making reports on and scheduling activities. Any day-to-day business activity can be scheduled through the CRM software. For instance, set time for the meetings, creating quotes, and  helps to arrange pre-sales and sales cycle activities. The easily useable dashboards help users to prepare reports that give an n all-inclusive view of customer data, sales and customer feedback information. Leverage the opportunities by analyzing business forecasts.

Marketing Plan Streamlining

With the CRM software in place, you can collate the data, the information and the resources required to build, identify, evaluate and manage marketing decisions that will make your customer service more value-added. Just like OnContact, there is Salesforce CRM that very popular across the globe and helps you to develop integrated, dynamic marketing campaigns and also to analyze their results.

Marketing Automation for better business acquisition

CRM software can be used to automate email campaigns (Also read: 5 Recipes to Adopt Marketing Automation) and workflow, while help to process leads and track website visits. So, your sales pipeline will have all the work automated by the CRM technology to give your campaigns better conversions and higher returns.

Contact Center Portal

CRM software begins collecting data of call scripting, helps users to integrate CTI and manage calling queues. This functionality offers the tools your business may need to guarantee all of your customers and prospects engagements are managed accurately.

CRM for Mobile

With CRM technology in your mobile devices, you will able to access business data anytime and anywhere. Starting from smartphones or tablets, the mobile CRM apps offer easy and quick access to data irrespective of your current location. So, staying in touch with your customers becomes both time and cost-effective way.

Integration of QuickBooks

If you want a seamless integration of accounting and CRM data, use CRM QuickBooks integration to access financial information of your customers in real-time. Check customers’ current balance, purchase history, status, etc.

Tools for Customization

CRM Software, with customization features, makes every business process unique. Easily adaptable screens, fields and tabs can be included, modified or deleted to suit your workflow needs. Given these features being present in the latest upgrades of most CRM software, every company and industry sector can build and maintain productive relationships with prospects and clients.

Do you have CRM software that can help firms develop the best customer relationship practices? Then you should get in touch with the key decision makers to explore market and industry segments. What will help you in real-time b2b marketing? Email Data Group’s tele-verified and accurate CRM users email addresses list that amplify email marketing strategies.

Request a free quote today!

 Source: oncontact.com

On the day of her graduation, Judy finished reading Robin Sharma’s The Monk Who Sold His Ferrari. It certainly was the turning point in her life because instead of her 5 figure engineering job she decided to join a start-up that developed gaming apps – because that’s what she wanted to do. The start-up experience not only shaped her go-getter, never-say-die attitude but also made it possible to have different perspectives and ideas about people, circumstances and situations. Today after lending her support and knowhow to more than 8 start-ups, she is a successful Digital Marketer and Consultant, having first-hand experience in working on social media, email blasts, online marketing and SEO. Based out of Ohio, Judy stays with her pet pug, enjoys wine and coffee, and celebrates Thanksgiving with her friends from the 1st start-up!

5 Kinds of Email Addresses to be Removed from B2B Email Lists

Business Email List

What is the most scary thing about an email list to you? Perhaps you know it by now. The depreciation of the validity of email addresses in a b2b email list with passing time is a matter of concern to marketers than anything else. Business prospects and customers are who help to enhance your business possibilities and revenue you draw in from new business acquisitions is what matters at the end of every marketing program. Emails being the best marketing platform allowing in-person b2b communication, need the help of up-to-date and opted-in business email addresses. So, have you been able to identify the types of email addresses that you should remove from your business email lists? If you have not yet, let us help you run through 5 most prominent types that you should get rid of as soon as possible:

  • Duplicate Entries

These are entries that will strike you in the very first step of the email data verification process. Having said that, please monitor whether your CRM deduplicates every subscriber list. De-duplicating an email list is useful since email addresses are the most unique contact data. During this process, it is necessary that you check whether every email address is highly responsive and 100% permission-based. Even unsubscribes should be scrubbed off from your email list as per the Can-Spam Act. And, if you want to fresh buy b2b email lists from an b2b email data provider, make sure the provider has the right measures to prove that the lists can be put to immediate marketing use.

  • Non Opted-in email addresses

Possibilities of a few contacts not willing to opt-in to your email newsletters are always there. To keep such contacts in your business email marketing list is not something we encourage marketers to do. The reason being purchased lists may have email addresses that are outdated or that the contacts may not want to use to receive marketing emails. In such cases, your emails to them may straight reach the spam folder or in the worst scenario your IP address may get blocked by your ISP and the server, resulting in zero deliverables. So, in order to improve your sender reputation, email deliverability rate and CTORs, it is important that you remove email addresses that have not opted-in for emails from you.

  • Generic email addresses

You may have come across generic email addresses and you may also have used alisa email addresses to send emails to customers and buyers for feedback on a particular purchase, for tracking an order, and for introducing new discounted sale. For instance, an email address such as donotreply@abcz.com or info@helpdesk.com can be considered as a generic one. If you have such email addresses, then be sure your marketing emails will not reach the right recipient and will definitely not yield the result as expected. These are not opted-in email addresses, so better remove them before you end up spending your time and money on campaigns rolled out to such addresses. Your emails deserve to end up in the correct inbox of the target audience and not otherwise.

  • Email Addresses that bounce back mails

Your most reliable email marketing automation software may be the most dependable autoresponder tool for you, however, you need to be cautious of both hard bounces and soft bounces. Sometimes, hard bounces may be because the email addresses are invalid or it may be a blocked email address. Whatever be the reason, make sure this kind of permanent bounce backs should not affect your email list. It is recommended that such email addresses be scrubbed off your b2b email address list as soon as possible. Temporary bounce backs or soft bounces may be because the server and e-mail boxes may be jammed with other emails coming in and vise-versa. Nevertheless, keep a track on the number of soft bounces. If this is something that continues to happen, then delete such email addresses from your b2b email database.

  • Inactive or disengaged email subscribers

According to A/B testing, you can keep a track on the email metrics such as the email open rate and click-through activity of an email recipient. If analytics say that some subscribers have stopped opening or clicking through your business emails, then do not scrub their email addresses from your email list immediately, instead check their past activity record and see when they clicked through your past emails and which particular emails they opened. This will give you an idea on which subscriber list these email addresses should be sorted under. Then arrange for a re-engagement campaign and send them emails with opt-in settings, inquiring them for their feedback. While a few may opt-in for future emails, others may not. You can go ahead and delete the ones that do not opt-in for your tailored emails. Your emails should be catered to your prospects’ interests and needs, without doubt, but remember email list cleansing is important as being marked as spam may harm your sender reputation. The best way to get rid of wrong email addresses is email appending. Play by the game to get your results right!

Older the email address, more may be the propensity to abandon it. As there are chances that email test may result in email bounce back. There may be a possibility that the email recipient may have changed his or her email service provider or may have lost interest in your product or service, and may not just want to opt-in for receiving any further emails from you. Once you are done validating your b2b email marketing lists, segment it on the basis of time of subscription. You also need to check the CTORs, unsubscribe rates or churn rates, and bounce rates of older lists and compare the data with that of your new lists. The old contacts who are as active as your new contacts should not be removed from your b2b email address lists.

Bid goodbye to any part of an email marketing strategy (Also read: 7 Proven Ways to Improve B2B Email Marketing Strategy) that blocks your leads and conversions. Email Data Group’s email database management services help to elevate the quality of your business email database. Get a Quote today!

On the day of her graduation, Judy finished reading Robin Sharma’s The Monk Who Sold His Ferrari. It certainly was the turning point in her life because instead of her 5 figure engineering job she decided to join a start-up that developed gaming apps – because that’s what she wanted to do. The start-up experience not only shaped her go-getter, never-say-die attitude but also made it possible to have different perspectives and ideas about people, circumstances and situations. Today after lending her support and knowhow to more than 8 start-ups, she is a successful Digital Marketer and Consultant, having first-hand experience in working on social media, email blasts, online marketing and SEO. Based out of Ohio, Judy stays with her pet pug, enjoys wine and coffee, and celebrates Thanksgiving with her friends from the 1st start-up!

Why List Segregation is Important in Technology Marketing

“Why list segregation is important in marketing?” – You may have faced this question if you have been around the marketing sector for even a year or so. The answer is simple – giving priority to those who deserve it. That’s the first basis of customization. In technology marketing or in any other form of marketing, it is not the list that you segregate. While you do it, you are actually shuffling customer preferences and building a strong relationship with recipients utilizing the touch point of optimum relevance.

Why List Segregation is an Integrated Part in Modern Technology Marketing Tactics?

You can’t create an appeal for a condo to a recently relocated couple. Even if you do, there are chances that you will be selling the fairy-tale – not the condo. Similarly, a technology product which has lost relevance to the business (or had none to begin with) will not sell. In the technology sector, new inventions have become an everyday thing. If not complete replacement, then there is always the issue of updates to the older versions. As a result, the technology list you built last month, will have already started decaying.

Technology Marketing is all about Staying Relevant to your Prospects

No matter how many times you say it, one term will never become irrelevant in technology marketing – relevance. Strategies to implement the same changes with time and rather frequently.

Current trends are as follows:

Building customized lists according to the company

Know what you are selling. Know whom you are selling to. Tweaking interests is far easier than creating them. And there is no assurance of end success for the latter. List segregation according to the sectors and companies hence is the practical approach to build any technology list. Creating compartments on the basis of company types may seem to be a waste of time in the beginning. But thanks to increasing competitions amongst existing and new technologies in the market, there is enough company names to fill each column.

Collect contacts of new software users

Like the advancement of technologies, numbers of potential users is also increasing day by day. These days you won’t see even a single company in the B2B market unaided by technical support. And when you go technical, you have to have the latest. If you don’t get it, someone else will. So, collecting the list of new software users is foremost important.

–          They are new to the game

–          They want expert help

–          They might buy more

Arrange them according to the software they are new in.

Apply the trigger based lists technique

Data-driven marketing – you can use it in your list building process as well. Trigger based lists collect B2B contacts when the corresponding visitor uses particular actions on your website, emails, and your social media pages.

When you use outsourced database service providers, also check the number of technologies that the providers cover and whether the options cover your field of products. Span Global Services works with a wide variety of technology sectors with a technology coverage crossing 10k.

Contact us to know your best technology marketing plan from our experts.

On the day of her graduation, Judy finished reading Robin Sharma’s The Monk Who Sold His Ferrari. It certainly was the turning point in her life because instead of her 5 figure engineering job she decided to join a start-up that developed gaming apps – because that’s what she wanted to do. The start-up experience not only shaped her go-getter, never-say-die attitude but also made it possible to have different perspectives and ideas about people, circumstances and situations. Today after lending her support and knowhow to more than 8 start-ups, she is a successful Digital Marketer and Consultant, having first-hand experience in working on social media, email blasts, online marketing and SEO. Based out of Ohio, Judy stays with her pet pug, enjoys wine and coffee, and celebrates Thanksgiving with her friends from the 1st start-up!

Top 5 Reasons to Buy Technology User List

Most marketers thrive on big technology user list , but how many of us can capture the real value out of it?

Suppose, you have started a page where you and your customers can lend / rent each others mobile sets. Each time your customers borrow, your website tracks the information as to what mobile set, who is the original owner, how many times borrowed or leased. Your site adds info pages about your added customers, their whereabouts. While some customers sign up, others just hover your webpage, showing signs of little or no interest at all.  But each time your gadget changes hands, you get an email update to refresh your customer information website.

How will you identify your target customer out of the vast repository of database?

Incase you are confused, embark on the competitive advantages of a database user list.

•  Storing a repository of customer-data-in /-data-out

•  Handling multiple transactions to offer scalable reports

•  Finding the exact customer prospect with segmented data

•  Expanding customer reach with hundreds of prospects

•  Add, delete, update or retrieve information as and when you need

Whether on premises or in cloud, databases stale out often with changing customer base. This creates confusion to pinpoint the right customer that matches your  businesss objective. Greater the database grows, chances of  customer outreach goes higher. There are situations where your quality user list might seem too small to make an impact on marketing opportunities. Buying technology user list that shares the same properties or attributes can offer great priveleges and opportunities of double-edged communication between customers  and vendors. This is how it works.

The result

For customers– customized data that matches consumer behaviors, purchasing patterns, to aid customer engagement resulting in increased sales

For vendors– one centralized database with verified and segmented data assets; single customer view (SCV) of data to drive business decisions

Net benefit:  No confusion about “who is my target customer?
[Customer data  equated with the right business objective with  no extra efforts and time in collating data]

Whichever strategy you adopt to connect to your business prospect (email marketing, telecalling, direct mailing etc.), it is the list quality that matters! This tutorial intends to help you find best solution that can open future possibilities of using customer databases.

Get recipients from specific segment

Not every list provider can offer you with the right prospect list. Segmented business lists are specific customers belonging to demographic and behavioral categories. Getting a targeted customer database can offer greater chances to generate warmer leads with just little effort.  It is a mere waste of assets if your database is filled with prospects that are not interested in your promotional offers.

Acquire brand repute

There’s lot more that an opt-in or opt-out email address can do in securing the future of email campaign deliverability. An IP reputation is the result of years of dedicated efforts. You can’t afford to compromise on email results without a legitimate contact database list. An opted-in list is usually permission based that keeps unethical, spammy mails at the bay.

Accurate data scores big!

higher the accuracy rate of your business prospect information, greater are the chances of winning business deals. With removal of duplicate data and addition of missing information within customer database, chances of your email getting delivered to the right recipient’s inbox goes higher. Apparently, it also brings down the turnaround time of customer profiles.

Turning data into decision-making insight

Data is meaningless unless it drives decisions. Running the right analytics can offer insights to influence customers’ decision-making process. In B2B sphere, customers are smart enough to make enough researches about existing brand and services. Ensure that your analytic data is correct and in best order to drive decision-making.

Trusted database vendor

With increasing number of lead generating vendors selling technology contact list, do not blindly rely on companies that claims to provide email list based on 100 % statistical research. While statistical results are likely to vary, ask companies to offer you free samples of data appending file  before going ahead with their services. Once you get the right value of your data; it’s easy to locate your trusted data source vendor.

Wish to buy a technology user list that matches your business objectives? Let Email Data Group help you with an end-to-end database solution. Call our experts at 800-710-4895 or email us at info@emaildatagroup.net

On the day of her graduation, Judy finished reading Robin Sharma’s The Monk Who Sold His Ferrari. It certainly was the turning point in her life because instead of her 5 figure engineering job she decided to join a start-up that developed gaming apps – because that’s what she wanted to do. The start-up experience not only shaped her go-getter, never-say-die attitude but also made it possible to have different perspectives and ideas about people, circumstances and situations. Today after lending her support and knowhow to more than 8 start-ups, she is a successful Digital Marketer and Consultant, having first-hand experience in working on social media, email blasts, online marketing and SEO. Based out of Ohio, Judy stays with her pet pug, enjoys wine and coffee, and celebrates Thanksgiving with her friends from the 1st start-up!

The Smart Way to Stay out of Junk Folders

The best of email marketing plans and product packages can stumble without the right email lists in place. All your time and effort goes wasted when your email is marked as SPAM. Your email should be of relevance to the reader and stand out amongst other promotional messages sent by your competitors, so that you ensure it is fully utilized and appreciated. You also need to make sure it stays miles away from the junk folder.

No matter which industry you belong to, one of the best business decisions you can take is to build your email listsslide3

In addition to ensuring your message reaches the right business influencers and decision makers, email lists will:

  • Enable you to have total access and control over the email list unlike the other social media platforms that may opt to change their privacy or user settings
  • Build brand image, increase ROI and organizational credibility
  • Enable you to understand the customer psyche and response patterns
  • Maximize customer satisfaction and the probability of repeat business
  • Assist you in a robust business strategy and marketing campaigns based on previous success ratio

Discover how you stay out of junk folders and maximize the purpose of your emails. Reach out to the right customers, with the right message and experience the right results!

Give your business the right oomph through targeted email lists and destroy that Junk folder which busts your precious business deals.

Call us at +1 (800) 710-4895 for a consultation with our experts and avail the best email lists available in the market today.

On the day of her graduation, Judy finished reading Robin Sharma’s The Monk Who Sold His Ferrari. It certainly was the turning point in her life because instead of her 5 figure engineering job she decided to join a start-up that developed gaming apps – because that’s what she wanted to do. The start-up experience not only shaped her go-getter, never-say-die attitude but also made it possible to have different perspectives and ideas about people, circumstances and situations. Today after lending her support and knowhow to more than 8 start-ups, she is a successful Digital Marketer and Consultant, having first-hand experience in working on social media, email blasts, online marketing and SEO. Based out of Ohio, Judy stays with her pet pug, enjoys wine and coffee, and celebrates Thanksgiving with her friends from the 1st start-up!

5 questions to ask before building an email list

Inarguably, emails have the best engagement rates, and a healthy email list is one of the most valuable resources of an organization. However, businesses continue to explore the best ways to build a list of quality subscribers. Here are few questions you might want to ask yourself before attempting one.

  1. What is the cost of time and effort?

Building a list of emails that form your core audience is easier said than done. It involves both time and money. But, if you are already pressed for time, this can be a challenging mission to accomplish. The process requires the right set of thought, creative, and content to persuade users to subscribe.

  1. What is the return?

Despite putting your best efforts, if the list you built is not going to recoup for your efforts, then, Re-think! After all, every business is here to make profit. If your requirement to build the list is not yielding favorable results, then you better do away with it.

  1. Is this an Ad-hoc requirement?

“Is this list going to be used often?” or “Is it for a specific purpose?” the answer to these questions will help you decide if you need to build your own list. If you are planning to use the list often enough to justify your investment of time and money, then it is time for you to get started.

  1. What is the quality of the list?

It is possible to build a long list of email ids by employing various techniques like blogging, contest, pop-us, giveaways, etc. but the quality of these subscriptions matter too. Are you able to generate subscriptions from the right set for you to call it a reliable resource? If you are looking at acquiring a niche audience, quality is the primary factor to consider.

  1. Will it be updated and maintained?

It is important to keep a list, but more important is to upkeep it. You need to set aside time to frequently update and maintain the list. It is advised that email lists are refreshed once in three months. Another reason to remove inactive subscribers is the cost-saving on email service provider fees.

Email Data Group, a pioneer in B2B and B2C mailing lists, provides tele-verified email addresses of prospects from your target markets. Our data is segmented based on industry type, location, title, SIC code, etc., to suit your requirement. Contact us at 800-710-4895 or Email us at info@emaildatagroup.net to build a fantastic, customer-centric email marketing program.

On the day of her graduation, Judy finished reading Robin Sharma’s The Monk Who Sold His Ferrari. It certainly was the turning point in her life because instead of her 5 figure engineering job she decided to join a start-up that developed gaming apps – because that’s what she wanted to do. The start-up experience not only shaped her go-getter, never-say-die attitude but also made it possible to have different perspectives and ideas about people, circumstances and situations. Today after lending her support and knowhow to more than 8 start-ups, she is a successful Digital Marketer and Consultant, having first-hand experience in working on social media, email blasts, online marketing and SEO. Based out of Ohio, Judy stays with her pet pug, enjoys wine and coffee, and celebrates Thanksgiving with her friends from the 1st start-up!