Inarguably, emails have the best engagement rates, and a healthy email list is one of the most valuable resources of an organization. However, businesses continue to explore the best ways to build a list of quality subscribers. Here are few questions you might want to ask yourself before attempting one.
- What is the cost of time and effort?
Building a list of emails that form your core audience is easier said than done. It involves both time and money. But, if you are already pressed for time, this can be a challenging mission to accomplish. The process requires the right set of thought, creative, and content to persuade users to subscribe.
- What is the return?
Despite putting your best efforts, if the list you built is not going to recoup for your efforts, then, Re-think! After all, every business is here to make profit. If your requirement to build the list is not yielding favorable results, then you better do away with it.
- Is this an Ad-hoc requirement?
“Is this list going to be used often?” or “Is it for a specific purpose?” the answer to these questions will help you decide if you need to build your own list. If you are planning to use the list often enough to justify your investment of time and money, then it is time for you to get started.
- What is the quality of the list?
It is possible to build a long list of email ids by employing various techniques like blogging, contest, pop-us, giveaways, etc. but the quality of these subscriptions matter too. Are you able to generate subscriptions from the right set for you to call it a reliable resource? If you are looking at acquiring a niche audience, quality is the primary factor to consider.
- Will it be updated and maintained?
It is important to keep a list, but more important is to upkeep it. You need to set aside time to frequently update and maintain the list. It is advised that email lists are refreshed once in three months. Another reason to remove inactive subscribers is the cost-saving on email service provider fees.
Email Data Group, a pioneer in B2B and B2C mailing lists, provides tele-verified email addresses of prospects from your target markets. Our data is segmented based on industry type, location, title, SIC code, etc., to suit your requirement. Contact us at 800-710-4895 or Email us at firstname.lastname@example.org to build a fantastic, customer-centric email marketing program.
Amy John is a marketing executive with over 12 years of experience in the execution of marketing and lead generation strategies. Currently, she heads the marketing department at Email Data Group, a renowned B2B database provider.