Why List Segregation is Important in Technology Marketing

“Why list segregation is important in marketing?” – You may have faced this question if you have been around the marketing sector for even a year or so. The answer is simple – giving priority to those who deserve it. That’s the first basis of customization. In technology marketing or in any other form of marketing, it is not the list that you segregate. While you do it, you are actually shuffling customer preferences and building a strong relationship with recipients utilizing the touch point of optimum relevance.

Why List Segregation is an Integrated Part in Modern Technology Marketing Tactics?

You can’t create an appeal for a condo to a recently relocated couple. Even if you do, there are chances that you will be selling the fairy-tale – not the condo. Similarly, a technology product which has lost relevance to the business (or had none to begin with) will not sell. In the technology sector, new inventions have become an everyday thing. If not complete replacement, then there is always the issue of updates to the older versions. As a result, the technology list you built last month, will have already started decaying.

Technology Marketing is all about Staying Relevant to your Prospects

No matter how many times you say it, one term will never become irrelevant in technology marketing – relevance. Strategies to implement the same changes with time and rather frequently.

Current trends are as follows:

Building customized lists according to the company

Know what you are selling. Know whom you are selling to. Tweaking interests is far easier than creating them. And there is no assurance of end success for the latter. List segregation according to the sectors and companies hence is the practical approach to build any technology list. Creating compartments on the basis of company types may seem to be a waste of time in the beginning. But thanks to increasing competitions amongst existing and new technologies in the market, there is enough company names to fill each column.

Collect contacts of new software users

Like the advancement of technologies, numbers of potential users is also increasing day by day. These days you won’t see even a single company in the B2B market unaided by technical support. And when you go technical, you have to have the latest. If you don’t get it, someone else will. So, collecting the list of new software users is foremost important.

–          They are new to the game

–          They want expert help

–          They might buy more

Arrange them according to the software they are new in.

Apply the trigger based lists technique

Data-driven marketing – you can use it in your list building process as well. Trigger based lists collect B2B contacts when the corresponding visitor uses particular actions on your website, emails, and your social media pages.

When you use outsourced database service providers, also check the number of technologies that the providers cover and whether the options cover your field of products. Span Global Services works with a wide variety of technology sectors with a technology coverage crossing 10k.

Contact us to know your best technology marketing plan from our experts.

On the day of her graduation, Judy finished reading Robin Sharma’s The Monk Who Sold His Ferrari. It certainly was the turning point in her life because instead of her 5 figure engineering job she decided to join a start-up that developed gaming apps – because that’s what she wanted to do. The start-up experience not only shaped her go-getter, never-say-die attitude but also made it possible to have different perspectives and ideas about people, circumstances and situations. Today after lending her support and knowhow to more than 8 start-ups, she is a successful Digital Marketer and Consultant, having first-hand experience in working on social media, email blasts, online marketing and SEO. Based out of Ohio, Judy stays with her pet pug, enjoys wine and coffee, and celebrates Thanksgiving with her friends from the 1st start-up!

Customers disengaged by Email Marketing? Emails only can bring them back!

It’s cheap, it’s customers’ favorite communication channel – what better reason is there to send one (even two) email marketing campaigns each day! But when you come to think of it, you are not the only B2B marketer to come up with this brilliant idea. End result: recipients once willing to opt-in to new campaigns are growing frustrated of hundreds of marketing emails crowding their inboxes. No wonder they choose to unsubscribe more often these days, or even report spam.

email marketing

Email Marketing thy Problem, Email Marketing thou Solution

In a recent report, Marketing Sherpa stated that 91% B2B clients prefer to receive marketing content from their business affiliates via email. Customer engagement fails when marketers try to over-utilize this fact to their advantage. Surely, that is not the only reason.

Why email recipients disengage?

–          The customer may have lost interest in the type of products/services.

–          Switching businesses is also a common incident amongst B2B clients. Consequently, their needs will also change.

–          Email campaigns might not meet their expectations. Specific reasons can vary from the quality of content, technical failures to frequency of campaigns, incoherent approach etc.

–          They might find your competitor brands more interesting.

Match Your Emails to Your Customers

Go to the root of your client’s dissatisfaction. Understand why the recipient agreed to accept your email marketing campaigns in the first place. Compare the present situation to that, and you will have a satisfaction goal chalked in front of you. Now, how to achieve your engagement targets? Why not use the cause of problems to solve them – emails!

Personalize

Time, place, and person – these three essential criteria need to be check-listed every time you make content for email campaigns. And you have your product as your theme. Understand the most relevant factor that connects your product to your target group. Though, making a customized email for every individual in a thousand recipient list is quite cumbersome. Part the big group into smaller sub-groups with some common characteristics. Make one customized mail for each group. Add the option for addressing individual names in your email automation software.

Be Helpful

With so much data and information floating in the virtual space, expecting a recipient to read a pure promotional mail for the sake of promotion is like begging. Readers are looking for something useful – not only by product/service – but through the email itself. The undertone of your message should convey genuine concern for the reader. Provide helpful information and enriching collaterals with your promotional campaigns.

Mobile-friendly

In the era of smart phones and tablets, a read-only document rarely leaves any impression in readers’ minds. Be ready for the responsiveness challenge. Engage them right from the visual aspect of your emails. Make it a mixture of graphics and text with added links to main landing pages of your websites. Add options for re-directing readers to your other communication channels (social media, blogs etc.). Make your online presence felt.

Proper time to quit

A smart marketer knows when it’s the right time to let go of a customer. The ones who don’t, risk sounding like desperate, pushy salesmen. Your databases have thousands of uninterested prospects who can be converted with a little effort in your email marketing campaigns. Your time is no less valuable than your readers. Optimize its usage for maximum reach.

Opportunities in email marketing are limitless. Experience its full potential with Email Data Group. Contact us!

 

On the day of her graduation, Judy finished reading Robin Sharma’s The Monk Who Sold His Ferrari. It certainly was the turning point in her life because instead of her 5 figure engineering job she decided to join a start-up that developed gaming apps – because that’s what she wanted to do. The start-up experience not only shaped her go-getter, never-say-die attitude but also made it possible to have different perspectives and ideas about people, circumstances and situations. Today after lending her support and knowhow to more than 8 start-ups, she is a successful Digital Marketer and Consultant, having first-hand experience in working on social media, email blasts, online marketing and SEO. Based out of Ohio, Judy stays with her pet pug, enjoys wine and coffee, and celebrates Thanksgiving with her friends from the 1st start-up!