Top US Companies Using Salesforce CRM – Industry-wise List

Introduction

In today’s business landscape, CRM software plays a crucial role in enhancing customer relationships, streamlining sales processes, and driving revenue growth. By centralizing customer data, CRM systems enable businesses to personalize interactions, anticipate needs, and deliver tailored solutions, leading to higher customer satisfaction and loyalty. Moreover, CRM software provides valuable insights through analytics, empowering companies to make data-driven decisions and optimize marketing strategies.

One such prominent brand is the Salesforce CRM and it’s is widespread adoption across various industries can be attributed to its robust features, user-friendly interface, and scalability. Its cloud-based platform enables seamless accessibility from anywhere, facilitating remote work, a necessity in today’s global landscape.

Also, Salesforce offers customizable solutions tailored to specific industry needs, whether in healthcare, finance, retail, or manufacturing. Its extensive ecosystem of third-party integrations allows businesses to enhance functionality and streamline processes further. Moreover, Salesforce’s commitment to innovation ensures continuous updates and cutting-edge technology, keeping organizations ahead of the curve.

List of Top Companies Using Salesforce CRM

1. Salesforce CRM in the Technology Industry

• AWS  

Amazon Web Services (AWS) is a subsidiary of Amazon providing on-demand cloud computing platforms and APIs (Application Programming Interfaces) to individuals, companies, and governments on a metered pay-as-you-go basis. AWS offers a wide range of services including computing power, storage options, networking, databases, machine learning, and IoT (Internet of Things) solutions, among others.

AWS stands prominently in the list of the top companies using Salesforce CRM. Collaboratively, AWS and Salesforce integrate their services to provide comprehensive solutions to clients to ensure a seamless experience for their customers.                                                    

• IBM    

IBM, an industry leader in technology and innovation, offers a diverse range of products and services spanning cloud computing, artificial intelligence, cybersecurity, and enterprise solutions. It is one of the major companies in the companies that use Salesforce CRM.

IBM and Salesforce have collaborated to help businesses/clients worldwide across industries accelerate their adoption of AI for CRM.

• Spotify

Spotify is a leading music streaming platform that offers a vast library of songs accessible through streaming, with both free and premium subscription options.

Spotify has become a dominant force in the music industry, offering users access to millions of songs, podcasts, and other audio content, and is the major company in the list of top companies using Salesforce CRM.

Spotify uses Salesforce CRM to maintain the record of its customers, manage collaborations, track progress against quarterly targets, manage customer interactions, and provide exceptional customer support.

 

 2. Salesforce CRM in the Healthcare Industry

• Sanofi

Sanofi is a global pharmaceutical company headquartered in France. It focuses on healthcare solutions, including pharmaceuticals, vaccines, and consumer healthcare products, and is committed to advancing medical innovation and improving access to healthcare worldwide.

Sanofi is one of the top companies using Salesforce CRM and it leverages Salesforce to get a unified view of its healthcare customers. It also utilizes Salesforce to seamlessly manage day-to-day tasks and increase operational efficiency

• Eli Lilly and Company

Eli Lilly and Company, often referred to as Lilly is a global pharmaceutical company that focuses on developing and manufacturing pharmaceuticals for a range of therapeutic areas including neuroscience, endocrinology, oncology, and immunology.

Eli Lilly is a renowned company that uses Salesforce CRM to efficiently standardize data management. It also leveraged the Salesforce platform to develop customer-centric, innovative, and intuitive apps to cater to the changing needs of its healthcare customers.

•   Mount Sinai

Mount Sinai is a renowned healthcare system based in New York City, comprising hospitals, medical schools, and research institutes. The Mount Sinai Health System is known for its excellence in patient care, education, and research across various medical specialties. The system is committed to advancing medical knowledge, providing high-quality care to patients, and fostering innovation in healthcare delivery.

Mount Sinai Health Systems leveraged Salesforce CRM to coordinate and manage the care of Medicaid recipients. Salesforce Health Cloud helped Mount Sinai Systems in customer service and support applications—that enable healthcare providers to get a complete view of the patient, drive smarter care management, and enable connected patient engagement across devices.

                                                   

 3. Salesforce CRM in the Financial Services Industry

• American Express

American Express Company, often referred to simply as Amex, is a multinational financial services corporation based in the United States. American Express evolved into a diversified financial services company, offering a wide array of products and services including payment solutions, travel services, merchant services, and financial planning

American Express is one of the globally renowned companies that use SAP Salesforce CRM to effectively manage customer relationships and deliver rich customer experiences based on critical, real-time information.

• UBS

UBS Group AG is a Swiss multinational investment bank and financial services company headquartered in Zurich and Basel. UBS provides a wide range of services including wealth management, investment banking, asset management, and retail banking.

It is one of the world’s largest and most prominent wealth management firms in the list of Salesforce CRM customers. UBS Group leveraged Salesforce CRM to centralize client information, and interactions, and to enhance client relationship management.

• Barclays

Barclays PLC is a British multinational investment bank and financial services company headquartered in London, United Kingdom. Barclays operates as a universal bank with operations in retail banking, corporate banking, investment banking, and wealth management.

Barclays is one of the top financial institution lists of companies using Salesforce CRM. It leverages Salesforce CRM to efficiently track and manage broker relationships and to provide a seamless user experience at scale.

 

3. Salesforce CRM in the Retail Industry

• Walmart

Walmart Inc. is a multinational retail corporation based in the United States. Walmart’s core business is retail, with a focus on offering a wide range of products at low prices. It operates various store formats, including supercenters, discount stores, neighborhood markets, and Sam’s Club warehouse clubs.

Walmart sells groceries, clothing, electronics, home goods, pharmaceuticals, and many other items, catering to diverse consumer needs.

Walmart is the world’s largest retailer and is one of the top companies using Salesforce CRM. Walmart leveraged Salesforce CRM to achieve personalized and easy commerce experiences with real-time order visibility and reliable local pickup and delivery.

• Macy’s

Macy’s, Inc. is a well-known retail brand among the companies that use Salesforce CRM. Macy’s is an American department store chain and it operates over 500 stores across the country, including flagship locations in major cities such as New York City, Chicago, and San Francisco.

The company offers a wide range of merchandise, including clothing, accessories, home goods, cosmetics, and furniture, catering to diverse consumer needs.

Macy’s leveraged the Salesforce platform to build a customer-friendly online platform and to manage customer relationships.

•  The Hershey Company

The Hershey Company, commonly known as Hershey’s, is an iconic and one of the top companies using Salesforce CRM. Hershey’s is an American multinational corporation specializing in confectionery products. Hershey’s is one of the largest chocolate manufacturers in the world and is renowned for its wide range of chocolate bars, candies, and other sweet treats.

The Hershey Company chose to leverage Salesforce CRM for its cloud architecture. Hershey’s used to print 100–300 pages of paper every week, which got expensive with 500–600 people. However, the Salesforce solution helped Hershey’s to reduce the load of their support center and helped to lower the supply cost.

 

4. Salesforce CRM in the Manufacturing Industry

•  Canon

Canon Inc. is a multinational corporation based in Japan, specializing in imaging and optical products. Canon is one of the world’s leading manufacturers of cameras, camcorders, printers, photocopiers, and other imaging equipment and is one of the major companies that use SAP Salesforce CRM.

Canon leverages Salesforce CRM to efficiently track the amount of business generated by new products and to manage these new opportunities. Salesforce helps Canon to capture customer activity while avoiding overlap. Also, the managers and peers of Canon can view complete customer information and get key insights into what’s happening on the front lines.

• L’Oreal

L’Oréal Group is the world’s largest cosmetics and Beauty Company, headquartered in Clichy, France. L’Oréal is one of the top brands in the list of companies using Salesforce CRM and is a global leader in the beauty industry, offering a diverse portfolio of skincare, makeup, haircare, and fragrance products.

L’Oreal leveraged Salesforce CRM to consolidate sales efforts and back-end systems. This enabled the Professional Products Division to share data and coordinate brands, and helped to seamlessly increase operational efficiencies.

• Unilever

Unilever is a multinational consumer goods company and it has grown into one of the world’s largest and most diverse consumer goods companies. Unilever’s extensive product portfolio encompasses food and beverages, home care, and personal care products.

Unilever is one of the renowned brands on the list of Salesforce CRM customers. The brand leveraged Salesforce CRM to provide access to applications to its sales representatives and branches across the world, and to easily transfer the data within its various departments.

 

5. Salesforce CRM in the Professional Services Industry

• Accenture

Accenture is a multinational professional service that provides a wide range of services in strategy, consulting, digital, technology, and operations to clients across various industries including finance, healthcare, technology, and consumer goods. Accenture has grown to become one of the world’s largest consulting firms and is prominent among the companies using Salesforce CRM.

Accenture chose Salesforce as its CRM solution to transform and digitize its own sales process.

• Deloitte

Deloitte is a multinational professional services network in the list of companies that use Salesforce CRM and one of the largest professional services firms in the world. It provides audit, tax, consulting, enterprise risk, and financial advisory services to clients across various industries.

Deloitte Digital collaborated with Salesforce to offer clients a comprehensive set of tools to help accelerate their AI for CRM journeys to deliver tailored customer experiences

• PwC (PricewaterhouseCoopers)

PricewaterhouseCoopers (PwC) is a multinational company in the list of companies that use Salesforce CRM in the Professional Services Network industry. It is one of the largest professional services firms in the world.

PwC provides a wide range of professional services, including audit and assurance, tax advisory, consulting, and financial advisory services. The firm serves clients across various industries, including finance, technology, healthcare, consumer goods, and more

PwC relied on Salesforce CRM to implement complete digital transformation and increase the efficiency and productivity of their teams.

 

6. Salesforce CRM in the Automobile Industry

•  Toyota

Toyota Motor Corporation is a multinational automotive manufacturer and has grown to become one of the largest companies in the world. It is the most influential automotive company in the list of companies using Salesforce CRM.

The company produces a wide range of vehicles, including sedans, SUVs, trucks, hybrids, and electric vehicles, under various brands such as Toyota, Lexus, Daihatsu, and Hino.

Toyota and Salesforce partnered to provide CRM that enables private social networking services for Toyota owners.

•   BMW

Bayerische Motoren Werke AG, commonly known as BMW, is a renowned German multinational corporation that produces luxury vehicles and motorcycles.

BMW is well-known for its premium automobiles, which are recognized for their exceptional performance, engineering excellence, and luxury features. The company’s vehicle lineup includes a wide range of cars and SUVs, ranging from compact models like the BMW 1 Series to flagship luxury vehicles such as the BMW 7 Series.

BMW is the major automobile company in the list of companies that use Salesforce CRM. BMW leveraged Salesforce CRM to streamline customer outreach. Also, BMW relied on Salesforce to deliver potentially game-changing remote services in a time of crisis.

• Ford

Ford Motor Company is an iconic American multinational automaker headquartered in Dearborn, Michigan. Ford has played a pivotal role in the automotive industry, revolutionizing mass production techniques and shaping the modern automobile landscape. Ford is known for its diverse lineup of vehicles, including cars, trucks, SUVs, and commercial vehicles

Ford is one of the top companies using Salesforce CRM. It relied on Salesforce to centralize its customer data, and to streamline operations with capabilities for scheduling, dispatching, and coordination of field technicians.

 

Conclusion

Salesforce CRM has proven its versatility and value across a wide range of industries. From tech giants like Amazon and Spotify to healthcare leaders like Sanofi and Mount Sinai, companies are leveraging Salesforce to enhance customer relationships, streamline processes, and drive growth.

This list just scratches the surface of the countless success stories associated with Salesforce CRM. Regardless of your industry, Salesforce offers a robust and adaptable platform to meet your specific needs. By centralizing customer data, fostering collaboration, and empowering data-driven decision making, Salesforce CRM equips businesses to thrive in today’s competitive landscape.

 

Additional Read: Top Companies Using SAP ERP on the Market?