Email Appending and mistakes to be avoided

February 8, 2018April 27, 2018 Judy Parson

What is Email Appending?

It is when a vendor matches e-mail addresses in its database to postal addresses in a client company’s house file. It also allows you to update your information on your current customer database so you can be sure you’re not wasting space in your database. There should be enough room for names and email addresses in the same list making sure you can keep those required for a longer period of time. This is the quickest and most effective way to build an e-mail database.

When you have made up your mind to pursue an e-mail append pay serious attention to planning, pricing, and Email Appending process, when performed in an ethical manner by a reputable vendor, can provide you with guaranteed deliverable e-mail addresses for up to 20% or more on your first project.

To build a database of customers, make sure you hire a company that has the same vision like yours and is committed to helping you grow your company quickly and effectively.

While there is no hard and fast rule to be followed, there are some common Email Appending mistakes made by marketers which can be avoided.

Go with high-quality data:

The main objective of Email Appending is to upgrade and cleanse existing data source as well as get the email addresses of prospective customers. So, discuss your requirements with your vendor and make sure whether the vendor has the ability to deliver the same.
Don’t get carried away by vendors who quote less. Quality must be a priority and price does not assure quality. So, do not compromise.

The significance of Opt-In and Opt-Out e-mail alternatives:

When you narrow down on a vendor for e-mail appending, make sure they are able to provide 100% opt-in e-mail option. The opt-in email indicates that when upgrading the database with email ids, a welcome email or approval based e-mail has to be sent to evaluate the validity of the e-mail id.

By following this, one is assured that your privacy is appreciated and they can opt-out if they do not want to participate in e-mail projects. Avoid simple mistakes and make no room for negligence as it can damage your brand’s online reputation in the long run.

It is noted that most vendors’ opt-in databases have an approximate bounce rate of 30% to 50% or more. Some as high as 80%. This could result in you being blocked or blacklisted by the Internet Service Providers.

Evaluate your vendor alternatives very carefully:

Don’t just invest in the first Email Appending service provider you come across. Instead, do your own research. Find out about the company- since when they have been in the market, who are their customers and from which part of the world, what kind of service they excel at and so forth. And when you are doing your research you will notice that in most cases companies will not over guarantee. Today, while companies are keen to attract a new customer, they also have to maintain their online reputation and deliver the best email appending services.

Trust your own resources for checklist construction:

Once you select the right vendor make sure you provide them with existing data source for them to update. Collate the data in one exhaustive and also extensive database. You should have the ability to generate maximum data through organic ways like sites, social networking sites, client recommendations, events/promotional campaigns as well as other means you can consider. It is a known fact that company emails lapse at the rate of 3-6% on a monthly basis. Nevertheless, you will probably still call for appending solutions, to make sure that your very own data source is an excellent one.

Do not exaggerate your individualized messages:

Every marketers’ and organizations’ main purpose is to attract as well as retain clients. So, it is necessary to send the right messages to customers, but don’t overdo it. Personalized messages are a sure means to grab consumer interest and attention; this surely must be taken into consideration when sending emails.

Ignoring direct list-building options:

Organically grown e-mail addresses are the least costly to get and will provide you with the low yielding result. At times, doing everything the right way will probably only yield e-mail addresses for approximately 25% of your customer or donor base and your growth rate.

Appending e-mails to a prospect list:

When you get an e-append make sure you are using the only donor, customer or with individuals you have a relationship that never got around to giving you their e-mail addresses. So, appending e-mails to a third-party or prospect list is not recommended unless you want a high spam-complaint rate.

Not insisting on list cleaning as part of append process:

Your vendor should automatically perform hygiene services on your list like checking for typos, errors, and other problematic addresses to make sure results are clean and deliverable. In addition, they should adhere to all CAN-SPAM regulations including Federal Communications Commission Wireless Domains, the Digital Marketing Academy’s Do Not E-mail list, and your own unsubscribe list. Vendors should be cautious with data as it is their own.

Not asserting on 100% guaranteed deliverable results:

When you invest in any e-mails it should be deliverable. They should be the only preferred e-mail addresses of your customers.

If they bounce within a reasonable post-append grace period your vendor should credit your account immediately. And don’t settle for a credit towards a future project that you may not even be sure of.

Overlooking the importance of opted-out e-mail:

Another important part of e-mail append process should include permission messaging. Newly-appended customers should be given the opportunity to opt-out of an e-mail relationship with your company.

Sending personalized e-mail messages:

An outstanding way to handle clients is to send a welcome message along with your attached email addresses. This presents them to a brand-new technique of communicating with them and gives them the heads up regarding any mail they might be receiving.

Clearing appended results into house list:

When you have e-mail addresses of customers, that doesn’t mean they are ready to buy. So, send a welcome message” to your appended e-mail addresses that introduce them to this new mode of communication and explains its value in terms of offers, ideas, etc. And don’t forget to offer them the opportunity to opt out.

Conclusion:

Once you have your appended data or e-mails, don’t expect them to start performing immediately. So, calm down. Take a breath and have realistic expectations. Marketing studies have proved that it takes anywhere from 7-10 impressions to get someone to notice.

Also, there are some other things to keep in mind when you first start messaging your appended e-mail addresses. Like, you can expect a few bounces (1-3%) due to unpaid accounts, full mailboxes, and internet issues. Since most messaging recipients didn’t directly provide to you an e-mail address, you can keep them informed in advance and put extra effort into crafting your welcome message.

At Email Data Group we believe that growth of both small and big businesses mostly depends on effective advertising. You will need to rely on an appended data for strategic marketing campaign done in the correct manner to be able to grow your business and clientele list.

Make use of Email Appending Service and ensure that your business mailing lists always contain the most current, most deliverable addresses and responsive phone numbers available. So, whatever your plans are, make sure you do not make the same mistakes. Contact us at Email Data Group today! You can call on 800-710-4895 or Email us at info@emaildatagroup.net

Judy Parson

On the day of her graduation, Judy finished reading Robin Sharma’s The Monk Who Sold His Ferrari. It certainly was the turning point in her life because instead of her 5 figure engineering job she decided to join a start-up that developed gaming apps – because that’s what she wanted to do. The start-up experience not only shaped her go-getter, never-say-die attitude but also made it possible to have different perspectives and ideas about people, circumstances and situations. Today after lending her support and knowhow to more than 8 start-ups, she is a successful Digital Marketer and Consultant, having first-hand experience in working on social media, email blasts, online marketing and SEO. Based out of Ohio, Judy stays with her pet pug, enjoys wine and coffee, and celebrates Thanksgiving with her friends from the 1st start-up!

http://www.emaildatagroup.net

Let Email Appending Protect Your Email Programs

May 26, 2017April 27, 2018 Judy Parson

In case you receive an email from some sender whose email address looks familiar and you open the email and click on the attachment to find that your screen turns black and you cannot navigate to any other page. All you can see is a message that reads that all your data is in their control and you will have to pay a ransom to get all that back. You have two choices- either you pay from your card and still not get your data back or you can get your system formatted. Yes, an email can bring in all the trouble you never expected, and all the credit goes to ‘WannaCry Ransomware’. We are sure you would not want this for your targeted email programs. So, keep their right email addresses in your database.

It is important to maintain email list hygiene by removing bad addresses. Do not let an email address disturb your entire email program. Big companies across the world have been victimized by this malware attack, and the list includes FedEx Corporation, Renault, and Telefonica. Under threat, most of such companies may mark your emails as spam too. So, if you do not want to be the one to send spammy emails to your clients, be careful about the email addresses you include in your customer email list. This can be checked and fixed through an email append procedure. There is various email appending companies that you can choose from to partner with in order to get all the bad email addresses out of your email lists. (Also read: 5 Kinds of Email Addresses to be Removed from B2B Email Lists)

Role Account Records

Email addresses under this category are generic and do not specify any particular name of a professional. Such email addresses are owned sometimes by websites of companies for special roles. Let us see what they can look like:

info@generic.com
admin@generic.com
press@generic.com
abuse@generic.com

Since these addresses are generally handled by a group and not an individual. Sending an email to such addresses will address a group and not an individual. Chances are that your message may be marked as spam, deleted or worse, your email address may be chosen to send you a no-reply email, and that can be a phishing mail. Sending emails to too many role accounts will adversely affect your sender reputation among email services. So, email append solutions by a data append vendor will help you to get rid of such generic and unimportant email addresses from your database.

Typos and Syntax Errors

When invalid addresses are found, be sure that either they may be typos or incomplete email addresses. Though it can be a genuine mistake on the email subscriber’s part, the possibility is that you may send an email to such (fake) wrong address and it meets the eyes of a hacker or another company you may not be intending to target. How bad could this problem be? In such cases, people licitly trying to sign up for your newsletter will never receive it. Your brand reach becomes not only questionable, but your data may be in control of an unknown identity. Email services do not support incoming emails driven to invalid accounts and can grade your reputation low.

How do you fix this problem? Contact an email append vendor that keeps your database free of wrong addresses and replaces them with the right and up-to-date ones.

Spam Traps

Most times email services may create email addresses and advertise them online to use those as baits for spammers. Email services help companies identify spam when someone finds the addresses and starts sending unexpected emails. But, if you have email addresses like these in your database, then sending emails to more than one of such spam traps can disturb your reputation. You may come across these addresses through:

Purchases of lists from poor source
Competitors may use a spam trap to subscribe to your emails.

To know whether your email list has email addresses of active and responsive subscribers, rely upon a permission-based email appending process for removal of opted-out, do-not-email, spammy, incomplete and inactive email addresses. Email Data Group makes sure that your database is up-to-date with opted-in emails and that every email address is verified for accuracy and authenticity. Get email lists of key decision makers from different companies, segmented industry, designation, and geography wise.

Request for Free B2B E-Append Match Test Today!

Judy Parson

http://www.emaildatagroup.net

How Salesforce Cloud is helping Business Enterprises Worldwide

May 10, 2017April 27, 2018 Judy Parson

With the continuous advancement of technology, business enterprises are constantly adapting new and upgraded methods to maintain effective business communication with their customers. Salesforce is one of the leading cloud computing company who has developed their worldwide satisfied customer base through effective customer relationship management services. Let us have a look how Salesforce is helping their global clients to manage their business and earn more revenue.

Sales Cloud

Sales cloud helps the client enterprises to flourish their business and find new customers. Their contact management, opportunity management sales collaboration and Salesforce engage services can help the businesses to close better deals in minimum market time. This will help them to track all customer information and client interaction in one place. This cloud platform can help to increase productivity and generate more leads. Not only that, through effective lead management and marketing automation, sales cloud can provide support to nurture those generated good leads until they are completely sales ready. They have a guarantee of providing 43% lead conversion, 44% sales productivity and generating 37% revenue to their global clients.

Service Cloud

Service cloud has brought a new revolution in providing world-class customer service solutions. With the next generation Lightning Console customer service management solution, now it is easy to acquire all needed information in one fingertip. By using this cloud, agents can manage cases faster, easily track customer history data, thoroughly view dashboards, etc. Their Live Agent online tool can provide web-support to their clients through a service agent, ensuring 24*7 real time response and personalized interaction with their global customers and prospects. Self-service has got a new definition through Salesforce service cloud. Because of this, their customers can get every possible answer whenever they need to know. Through Live message, Snap-ins and Service Web Analytics Salesforce is providing personalized customer care services to their global clients.

Marketing Cloud

With the help of Salesforce Marketing cloud they can personalize the email marketing campaign of their clients. Through this service, Salesforce helps their clients to deliver smart and result-driven content and create marketing emails that can anchor audience attention. Besides, marketing cloud can help the customer brands to get maximum return of their campaign investment through tracking and optimizing email marketing campaigns and transactional messages. Besides, by Salesforce marketing cloud also helps their customers to manage their advertisement campaigns, predict the right content for marketing and to create 1-1 customer journeys across email, mobile, social, advertisements, websites.

The list does not end here! Their Community Cloud is helping enterprises to accelerate channel sales by directly connecting with the business partners, resellers and distributors. Developing applications has become smarter with Salesforce’s App cloud technology. With their IoT (Internet of Things) cloud platform, it is possible for their client business organizations to process massive amount of data, develop business regulations and increase customer engagement.

Respected global brands like Aston Martin, Vodafone, Sony electronics Asia Pacific, Philips, L’Oreal USA, Nikon instruments, American Red Cross, Avon, Canon, etc have been attached with Salesforce CRM service provider company with their long term satisfied customers. Now, if you are a marketer from technology sector and thinking of making your business bigger, targeting decision makers from these global enterprises will help you to achieve that. But one thing, do not start with this vast campaign operation if your foundation is not strong enough. Email Data Group can offer you highly responsive Salesforce users email list that can provide strong back-up for your global b2b multichannel campaigns and help you to get maximum return of your campaign investment.

Judy Parson

http://www.emaildatagroup.net

Database Verification- 3 Essential Ways to make it a Precise Process

July 22, 2015April 4, 2017 Judy Parson

Email marketing is one of the best and the most well used marketing tool on the internet. One of the basic criteria’s for conducting an email marketing campaign is generating a good database. This database needs to be good for the success of the entire program. There are a lot of reasons why data verification needs to be taken seriously. One of the many reasons include avoiding being black listed as a spammer. This can be severely detrimental to the entire process.

Clean. Completely

There should not be a single address which is invalid. Your opt-in list should be perfect, without any spam traps and ghost addresses. Verification of each and every address in the list ensures that your emails are not being sent out in vain. After taking pains to design a good email marketing pitch, if your list is providing you with more bounces and spam traps, all the effort seems to be marginalized. To avoid such a situation, data verification is crucial.

Short list prospects

Identify your target audience. This is one of the most basic functions which need to be performed to perfection. Pick and choose your prospects, this requires research and analysis. A strong understanding of the aim of the marketing process will allow for a clearer picture. Send out opt in requests, it is better to be unsubscribed than marked spam.

Segment, Re-segment

Segmentation makes the job a lot easier. Understand where your message needs to be delivered. This allows you to pick out a list which is specific to that industry or geographic area. Then consider segmentation on the job title level and so on. The more you segment your list, the more precise it becomes.

A verified opted in list makes your email marketing campaign a razor sharp one. Hence investing in a popular data verification vendor is a good option.

Judy Parson

http://www.emaildatagroup.net

Customers are not just data- Treat them right

May 6, 2015April 4, 2017 Judy Parson

Please Note: Your customers are not mere data!

Your organization had been managing and tracking customer communications so far. You store every customer story right from their purchase, interactions, for quite a long time. All organizations collect data and store them for a useful purpose. But making most of this data, looking at them, analyzing them and using it effectively – can really bring some magic in business. Invest in email appending. This ensures that your email lists are top notch.Data becomes a useful guide for your company. It provides a better insight about your customer. In fact, it is important for you to know that how much knowledge is actually needed to know your customer. You should know, what is appropriate to discuss. Apparently we have more information than what our customers can think we can have.

Following are the questions you need to ask often before you evaluate your customers.

An enormous data in your customer base talks about your customer – is it enough?

Huge customer-data can provide you better insights; helping you making a better decision. Actually in a real time scenario, there should be a balance between data you hold, activities that are carried out, and the way you utilize the data. A modest approach in entire data mining process can make you achieve desired result. With advancement in information technology, data gathering and several analytics, you are able to find out more data. You can create targeted emails lists from it. Anybody can find information through advanced tracking mechanism and appending. But this do not mean that you can reveal them as often as you wish because “you are capable” of tracking your customer through this data. An honest data mining approach can really make you learn about your customers’ requirements well and help you to find out how your products and services can serve these needs. Data that does not help you in understanding your customer should be removed instantly

Does this “creepy” data annoy your customer?

It is vital for you to know about your customer thoroughly. They help you. You know whether they have opened your email or whether you have been opt-out from their existing list. You are aware that they are not satisfied with products or the services you provide and are they buying from your competitors. You need to utilize this information to improve your product features or extend your services. You also know when they open your mail, or look into your website. But is this useful information to be mentioned in your email? The “scary” factor of this enormous data mining efforts gives us a one-sided viewpoint on what we can use to communicate with our customers. You just need enough data to provide value added service and keep pace with your customer’s requirement. Make sure that you data should be able to communicate some value to your potential customers when they actually need it.

Data helps you measure your customer’s requirement well and help you provide what they are looking for. It is not something to control or persuade them. Knowing something about your customer which does not serve them or meet their requirements will just hinder your relationship with them. It would not help them to grow. When you buy email lists, always ensure you match it up with your current email database.

Remember it takes 12 positive experiences to make up for one negative experience. News of bad customer service reaches more than twice as many ears as praise for a good service experience.

How smart is your customer-data strategy?

Your customer-data strategy needs to evolve with advancement of current tech savvy scenario. A successful strategy has key components like- “cloud-based”, “App-centric”, ‘Smart’ data and so on.

Customer Data Management (CDM)

Do you have a solution mechanism in your organization where data is collected? Customer data management streamlines customer feedback mechanism (CFM) and customer relationship management (CRM). CDM must be tightly integrated across all departments (sales, HR, marketing) in your organization.

Prioritize your front line customer

Most organizations spend more time and energy in looking out for new customers. They also spend time and resources for retaining these customers. Customer retention needs less money. You spend more money in searching for new customers than to retain old customers. In that scenario, it is important for you select “RIGHT” people. Prioritize these “RIGHT” people as your front line customers. Increasing the customer life time value is most important.

Here are some new strategies for customer retention

Use emails to send special promotions
Use customer surveys to understand their experience
Make them happy by offering personalized experiences

Measure customer satisfaction; find out whether they are really happy

Customer satisfaction plays an important role, within your business. Not only is it a leading indicator to measure customer reliability, identify unhappy customers, increase ROI; it is also a key point of differentiation that helps you to attract new customers in competitive business environments.

You cannot wait until there is a sign of obvious dissatisfaction at your customer end; you need to take action. To understand their requirement and respond to them immediately you need to be proactive and anticipate what your customer wants.

Judy Parson

http://www.emaildatagroup.net

Five Simple Measures to Avoid Data Decay

October 22, 2014April 4, 2017 Judy Parson

Data decay can be attributed to many aspects right from the entering erroneous data to faulty programming logic. The upbeat – most of these bloopers can be avoided. You can make your database hale and hearty by adopting five simple measures.

Start it Right

The first step that can lead to the data decay is incorrect Data Entry. A double-check system at this step, can avoid erroneous data crawling into the database. For this, you can incorporate software with filters in your data structure to make it flawless instead of tarnishing the database.

Catch Audience Even if They Move On

Did you know that more than 25% of the data gets decayed every year? With such facts, it is tough to handle database with millions of records where the risk factor is completely high. However, a data verification and validation system can enhance the data hygiene.

Collate Properly

When it is data, compatibility issues are bound to arise. And when you try to collate high quality data with low quality data; you are stabbing your database to death. Data has to be merged with utmost care. Here is your checklist for data merging…

Format of Data
Assign Priority
Compatibility data structures being merged

Duplication and Harmonization

Data is collated from multiple sources and managed by different tools. The diversified architecture leads to synchronization issues. For instance, one data source updates the data and it might not reflect in other data sources affecting the on-going business. Though the whole process is burdensome, it needs utmost patience and perfection.

Maintain a Routine

Establish a routine data entry, assessment, cleansing and enriching process. A double-check data entry system, assessing the data quality based on the campaign results, and a process of data cleansing and appending can shrink the chances of data getting decayed.

So, do you want to spend money again and again for updating your database or take just 5 simple measures and keep your data accurate and healthy?

Do you still find it tough? Email Data Group is always there to help. You can just call us on (800)-708-7992 or email us at info@emaildatagroup.net and discuss your issues with us. We would love to hear from you.

Judy Parson

http://www.emaildatagroup.net