9 Best practices to improve your Email Open and Clickthrough Rates
There are so many factors that go into what drives open and click-through rates within the email marketing industry. After email marketing, the second most important metric of your email campaign is the click-through rate (CTR).
All of us are happy when we get a smashing open rate, but when we lose the same reader within no time leads to disappointment. Hence, we must realize that an impressive email draws the reader to click. And the secret behind great inbound marketing is through emails that create a high click-through rate.
We all know that by clicking on the links in the body of an email you are directed to the website. Therefore, it doesn’t make sense to spend a lot of time on emails that generate no clicks at all. Hence, it is important to bear a few tips in mind in order to excel in the best email marketing practices.
Here, we will share some areas in your email-marketing program that will help you improve your click-through rates.
Give one Call to Action
It is important to have a call to action in your email. While it may be tempting to add more CTA’s, less is always considered as more. Moreover, giving more choices leads to confusion and even decrease your click-through rates. Thus, it makes sense to keep your calls to action reduced to one.
Follow the CAN-SPAM Rules
It is important to follow the CAN-SPAM act while creating and sending emails. This allows you to stop emails and also penalizes those who have violated the law.
Give social sharing options
The rise in CTR includes the clicks made on the social media buttons/links and the clicks made by people whom the email reached via social sharing.
Segment your emails
There are different email subscribers and everyone is unique. Therefore, you need to segment your subscribers and send them emails that are customized to match their business interests. So, when you send email to the right person, the chance of getting a click increases.
Make emails fit any mobile seamlessly
Today, most emails are opened on mobile devices. This is reason enough to make your emails mobile friendly. If not, you are likely to miss out on many subscribers who won’t click due to this shortcoming.By making your emails responsive, you also hold their attention for longer (thereby getting more clicks).
Reach out to new contacts
A good way of building your brand is, when you get a new subscriber, it is recommended that you email them within the first 24 hours. This will give the new subscriber what the future engagement is going to be like.
Personalize your emails
Everyone likes to receive a personalized message. This is one way of building communication. People trust the emails that are coming from a personal sender name and email. It is best to keep in mind that you must personalize your emails to build a connection with your subscriber’s. This leads to higher click-through rates.
Create the Urgency
You must convey a feeling urgency in your emails to the subscribers that they might miss out an opportunity if they do not act urgently. This encourages them to click on the CTA immediately.
Placing the CTA on the right side
Placing CTA’s to the left of the content looks and feels inconvenient as you require your reader to go back to the left side to do the action. Therefore, placing your CTA on the right does the trick, as we read from left to right and that could also be the reason why the scroll is on the right.
Apart from this, there are some obvious email marketing tips one must pay attention to. The first being to write a clear subject line that is clickable. Keep your email short and appealing to the reader. Moreover, it is extremely important to include an action-oriented CTA.
You must always remember that email marketing is all about heightening the curiosity of the subscriber. At Email Data Group we believe, that following some basic and simple tips of email marketing can make your email marketing strategy a huge success. Contact us at Email Data Group today! You can call on 800-710-4895 or Email us at firstname.lastname@example.org
Posted By Judy Parson on November 8, 2017
Email Marketing best practices in 2017
We all know that email is one of the most powerful tools for marketing your products and services. However, one has to hone the art of making your email marketing as effective as possible. While it was considered as the means to reach out to your potential clients, over the years we have seen it has reached a saturating point. Be it promotional discounts or dinner vouchers, today our in boxes are flooded with emails.
A recent study conducted by a California technology market research firm found that the total number of emails sent and received per day in 2015 surpassed 200 billion. Nevertheless, email can be considered as a powerful tool to when used effectively.
Here are a few points to be considered before sending out an email campaign.
Optimize your email for mobile use
The number of emails opened on mobile is increasing by the day. So it is best if buttons and clicks are big enough to click.
Personalize your email for better open rates
All of us like to receive personalized messages. So, if you want your emails to be opened, you can include the user’s name to attract the user’s attention.
Let your email messages be conversational
You only have a few seconds with your reader and in this short span of time you need to keep them hooked on to your message.So. It is best to limit your email to just a few sentences like you are talking to them.
Write an Overwhelming Subject Line
Make your subject-line as the headline of your story and make it attract the reader’s attention. Most important keep it to 50 characters or less.
Be creative with your call- to -action
According to research, it shows that using red and orange are considered as the best colors for call-to- action buttons. In addition, if you add a question in your call- to -action would be really great as it leads to more clicks.
Send tailor made segmented email messages
Create customized messages and make sure you are sending it out to a relevant target group. For sure, you are going to notice a higher conversion rate.
Let email be distinctive
When emails are sent make sure your company logo is prominent, along with a persuasive slogan.
Avoid emails with multiple links
We all know that less is more.So if you give multiple links it may be a little difficult to navigate on a desktop and even more if it is a mobile device.
Don’t design emails with one big image.
When images are sent in your emails at times, it can lead to unattractive messages and users may delete it without a second thought.
Avoid sending out a sales pitch
Today, readers want more than just a promotional messages. So you need to give people what they want. Information which they can use, or links to entertaining blogs.
Don’t Include Offensive Or Hateful Content
Not all share the same sense of humor as you do. So just watch out. While a little humor is fine, don’t go overboard. Business must be kept professional.
Spamming makes you look desperate. So sending out spam when one hasn’t given you permission to contact them is illegal.
All Caps In Your Emails is a big NO
It looks like you are shouting on somebody’s face. So avoid it.
Send Emails Too Frequently. Stop.
If emails are sent for no apparent reason one gets tired of it. It’s best to about it.
Send Marketing Emails only after Testing Them
Make sure you test your emails look good across all platforms from desktops to smart phones. This saves you embarrassment after it’s sent to your whole database.
Email is powerful so marketers should leverage from it. By incorporating these methods you are sure to make an effective impression. To achieve a marketing success, make the right choice by availing Marketing Services from Email Data Group. Contact us at Email Data Group today! You can call on 800-710-4895 or Email us at email@example.com
Posted By Judy Parson on September 11, 2017
How to Solve The Biggest Problems With Email Marketing Predictions
Email marketing is the act of sending a commercial message, to a group of people, using email. Every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.
Email marketing has evolved rapidly along with the technological growth of the 21st century. However, the heart of email marketing remains the same. It is about providing customer-centric experiences.
what do you think could play a bigger part in your email marketing strategy in 2017?
- Chatbots to run e-commerce email marketing, they’ll run automated workflows; send confirmation emails, abandoned cart emails, create newsletter sign ups, all personalized with data from the chat session.
- Shorten your Emails, according to 2016 research, the sweet spot for email length was between 50-125 words for optimal effect. With less space and minimal attention spans, expect email content to get shorter.
- Eye-tracking is Back, eye-tracking is now being used for testing email creative. It uses focus groups with real end users. Thanks to more affordable hardware, it’s now possible to run fast and inexpensive email eye tracking tests.
- Real-Time Contextual Email Marketing Solutions, content will be based different sources including, for instance, geo-location, device, weather, time, (twitter) trends and stock levels. Based on real-time variables the emails will be generated at moment-of-open.
- Predictive Lead Scoring to Improve, More businesses choose to have integrated models that are employing Machine Learning and Artificial Intelligence to generate lead scores automatically. This is what we call predictive lead scoring.
- Conversational Tone To Increase Readership, a casual conversational tone will help your customers better relate to you and by extension to your brand, thus, creating a personal connection.
- Machines will match Subscribers with Content, segmentation and personalization produce better-targeted emails but are often too time-consuming. With so much data and content, marketers will look to machines for content matching.
Email interactivity pulls some of the interactions from the landing page into the email. By allowing more interactivity inside the email, it has potential to reduce barriers to engagement. It produces clickers with higher intent. The two biggest issues that still hold back adoption are
- Technical challenges around implementation
- Tracking and attribution changes.
Big Data personalization
Marketers have embraced personalization driving most of the content in emails. However, Big Data personalization is so complex and involved that it’s never likely to be a huge trend in any particular year. Instead, it’s probably truer to say that we’re in the half-decade of Big Data personalization.
HTML5 Video in email taking off
Video in email is straightforward and easy for subscribers to understand and for that reason is likely to be a catalyst in making both marketers and email users more receptive to other forms of interactivity.
With the launch of iOS 10, HTML5 video support is back! As of November 2016, more than 53% of emails were opened in Apple email apps justifying trying it as long as there is a fall-back for subscribers with email clients that don’t support HTML5 video.
Automated and triggered emails
Marketers know the importance of automated emails. At some brands triggered emails, like welcome emails and cart abandonment emails, already generate the majority of email marketing revenue.
Email marketing can be an extraordinarily cost-effective solution. It allows marketers to take quick action, assess their results, and improve their campaign’s performance over time, all with very little resource investment. To fully take advantage of your email marketing efforts you will need to make sure your email looks good, has content that will encourage your subscribers to take action, and that the email is actually delivered to your subscribers.
Marketers will use data to improve the quality of their email lists single touch payment from an email could be possible, and email marketing and automation will continue evolving into a dominant powerhouse driving consistent, engaging, revenue producing campaigns that don’t require hours of labor or code to deliver.
While it’s unclear which trend or trends will dominate the year, it’s guaranteed that 2017 promises to be the year of the marketer.
With Email Data Group, busy marketers can send well-targeted email marketing campaigns. And by choosing us as your marketing partner you can count on. Having over a decade of experience, we have earned the love of customers across the world. You can further benefit from world-class technology and personal attention from our email experts. Don’t you want to run an effective campaign? You can contact us at 800-710-4895 or Email us at firstname.lastname@example.org
Posted By Judy Parson on July 31, 2017
Resending email to a non-opener: a step by step guide
The effectiveness of email marketing is unquestionable. According to the report published by ExactTarget (now Salesforce Marketing Cloud), email is the most preferred marketing platform for 77% consumers over any other online marketing communication channel.
But like everything else, along with all beneficiary factors, email marketing also comes with some of its drawbacks (Also read: 5 Stage Checklist for a Flawless Email Marketing Campaign). If marketing emails fail to grab the attention of subscribers (which is not a rare case in email marketing), those email users do not even bother to click on that email, rather they just delete the email before even opening it.
Now from a marketer’s perspective, what do you think should be done? One cannot just ignore losing their targeted customers. In order to build the connection again, the marketer definitely has to resend those marketing email(s) to their prospects.
But how? What will be the right strategy to apply or the right way of recreating a marketing email that the subscribers cannot resist themselves from opening? How can the marketer make this email campaigns better than the previous one? Let’s find out!
Step 1: Find out “Why”
In order to find out the right solution, first, you need to understand exactly where the problem lies. In order to find that out, the first question that you should ask yourself is- “why didn’t they open my marketing email?”
This will help you to take a closer look at your previous campaign procedure thoroughly and analyze each responsible factors lying underneath. If a subscriber is constantly avoiding opening your emails, you better ask them for the reason rather than sending more email over and over.
Step 2: Proper segmentation of email list
Are you 100% confident about the authenticity of the database you used for your last email campaigns? In order to make sure that your marketing emails are reaching the right inboxes, you must use properly segmented email list as your marketing tool.
While building an email list, it is extremely necessary to segment the email database as per demography, specified industry, job function and purchasing behavior of your prospects. Properly segmented email database will help you to identify the right niche market as per an in-depth analysis of their buyers’ persona.
Therefore, you will be able to understand what are the exact needs and expectations of your targeted customers and next time you will design and deliver your marketing emails accordingly.
Step 3: Correctly prioritize emails
While resending marketing emails, it is definitely not a good idea to send every email just to make your email campaign a failure again and make your target audience even more irritated from your action. Then what is the way out? In such cases, marketers should sort out the most important emails first and then send those emails to segmented email addresses.
There is another thing, in order to get a better response, it is necessary for you to understand the buyers’ persona of your prospects. Only then you can either give priority to those emails which are according to the demands of your targeted customers or reformat previous emails accordingly and then send.
Step 4: Attractive subject line
Improper and unattractive subject line is the most common villain for low open-rate in email marketing. Your subscribers are getting hundreds or sometimes even more than hundred marketing emails everyday from various sources. If your email also looks like just another business email then it is quite natural that they will simply not bother to click.
The reason is very simple in such scenario- subscribers know what’s inside the mail, they know that the mail is coming from a business company which is actually trying to sell their products or services. And frankly, no one actually wants to be sold.
If you want your recipients to click your emails, be careful while giving the subject line. Write your subject line in a manner that you have a different story to tell and your mail is not just a mere attempt to sell your product. While resending your marketing email, you can make it look like a gentle reminder or just tweak the previous subject lines to give it a new shape.
Step 5: Adjust timing of sending marketing emails
Take a note if there is any time-dependent open rate for the specific industry you are targeting. In order to find that out, again in-depth market research is necessary before starting with your campaigns.
There are cases when early in the morning might work well for email marketing campaigns. On the other hand, there are various other industries where a weekend campaign might get double open-rate than usual weekdays.
At the end of the day, the open rate of your marketing email actually signifies the ultimate success or failure of your business campaign. A low open rate means that your email campaign has failed to perform well in the market and could not deliver your marketing message to your targeted customers. If done properly, your re-sent emails can actually knock those doors of your target audience which were completely closed earlier.
At Email Data Group, we have an expert team of data marketing professionals that can help you to reach the maximum number of your targeted customers with cost-effective marketing services and segmented email list databases. Trust our products and services to acquire maximum response through target based email marketing campaigns.
Source: marketingland.com;ampliz.com;nonprofitmarketingguide.com;sendgrid.com;vision6.com.au;blog.artstorefronts.com; emailmonks.com
Posted By Judy Parson on June 20, 2017
Let Email Appending Protect Your Email Programs
In case you receive an email from some sender whose email address looks familiar and you open the email and click on the attachment to find that your screen turns black and you cannot navigate to any other page. All you can see is a message that reads that all your data is in their control and you will have to pay a ransom to get all that back. You have two choices- either you pay from your card and still not get your data back or you can get your system formatted. Yes, an email can bring in all the trouble you never expected, and all the credit goes to ‘WannaCry Ransomware’. We are sure you would not want this for your targeted email programs. So, keep their right email addresses in your database.
It is important to maintain email list hygiene by removing bad addresses. Do not let an email address disturb your entire email program. Big companies across the world have been victimized by this malware attack, and the list includes FedEx Corporation, Renault, and Telefonica. Under threat, most of such companies may mark your emails as spam too. So, if you do not want to be the one to send spammy emails to your clients, be careful about the email addresses you include in your customer email list. This can be checked and fixed through an email append procedure. There is various email appending companies that you can choose from to partner with in order to get all the bad email addresses out of your email lists. (Also read: 5 Kinds of Email Addresses to be Removed from B2B Email Lists)
Role Account Records
Email addresses under this category are generic and do not specify any particular name of a professional. Such email addresses are owned sometimes by websites of companies for special roles. Let us see what they can look like:
Since these addresses are generally handled by a group and not an individual. Sending an email to such addresses will address a group and not an individual. Chances are that your message may be marked as spam, deleted or worse, your email address may be chosen to send you a no-reply email, and that can be a phishing mail. Sending emails to too many role accounts will adversely affect your sender reputation among email services. So, email append solutions by a data append vendor will help you to get rid of such generic and unimportant email addresses from your database.
Typos and Syntax Errors
When invalid addresses are found, be sure that either they may be typos or incomplete email addresses. Though it can be a genuine mistake on the email subscriber’s part, the possibility is that you may send an email to such (fake) wrong address and it meets the eyes of a hacker or another company you may not be intending to target. How bad could this problem be? In such cases, people licitly trying to sign up for your newsletter will never receive it. Your brand reach becomes not only questionable, but your data may be in control of an unknown identity. Email services do not support incoming emails driven to invalid accounts and can grade your reputation low.
How do you fix this problem? Contact an email append vendor that keeps your database free of wrong addresses and replaces them with the right and up-to-date ones.
Most times email services may create email addresses and advertise them online to use those as baits for spammers. Email services help companies identify spam when someone finds the addresses and starts sending unexpected emails. But, if you have email addresses like these in your database, then sending emails to more than one of such spam traps can disturb your reputation. You may come across these addresses through:
- Purchases of lists from poor source
- Competitors may use a spam trap to subscribe to your emails.
To know whether your email list has email addresses of active and responsive subscribers, rely upon a permission-based email appending process for removal of opted-out, do-not-email, spammy, incomplete and inactive email addresses. Email Data Group makes sure that your database is up-to-date with opted-in emails and that every email address is verified for accuracy and authenticity. Get email lists of key decision makers from different companies, segmented industry, designation, and geography wise.
Posted By Judy Parson on May 26, 2017