Top 15 b2b Content Marketing Strategies for 2018

Top 15 b2b Content Marketing Strategies for 2018

B2B Content marketing today comes across as highly effective for marketers to train potential clients about best practices for their industry. When compared to last year 70% of B2B marketers are producing more content this year. It is the most prevalent technique to nurture and acquire leads in the B2B industry. Marketers place a high […]

Posted By Judy Parson on August 9, 2018


How Does Email Marketing Work

Email marketing is used extensively today because it is quick and inexpensive. Email helps in getting your marketing messages in front of your audience in a short span of time. In today’s competitive and fast-paced world of internet, it comes across as an essential tool to grow your business. One can have the direct and […]

Posted By Judy Parson on June 26, 2018


How email marketing can help your business?

How email marketing can help your business?

Can you grow your business without marketing? As a marketer, you probably have the answer. With fierce competition in the global world, marketing can be a tough job. Even though you are offering the best products and services it needs to be advertised before they sell. And attracting new customers’ every day is not easy. […]

Posted By Judy Parson on April 17, 2018


Email Appending and mistakes to be avoided

Email Appending and mistakes to be avoided

What is Email Appending? It is when a vendor matches e-mail addresses in its database to postal addresses in a client company’s house file. It also allows you to update your information on your current customer database so you can be sure you’re not wasting space in your database. There should be enough room for […]

Posted By Judy Parson on February 8, 2018


7 Reasons You Should Invest in Email Marketing

7 Reasons You Should Invest in Email Marketing

Email Marketing is important. And many businesses owners believe that it is the most powerful strategies that can be used by them. For startups and established businesses, you can use email marketing to connect with new customers, build a relationship with current customers and retain them, create a market presence, increase sales and grow your […]

Posted By Judy Parson on December 29, 2017


9 Best practices to improve your Email Open and Clickthrough Rates

There are so many factors that go into what drives open and click-through rates within the email marketing industry. After email marketing, the second most important metric of your email campaign is the click-through rate (CTR). All of us are happy when we get a smashing open rate, but when we lose the same reader […]

Posted By Judy Parson on November 8, 2017


Email Marketing best practices in 2017

Email Marketing best practices in 2017

We all know that email is one of the most powerful tools for marketing your products and services. However, one has to hone the art of making your email marketing as effective as possible. While it was considered as the means to reach out to your potential clients, over the years we have seen it […]

Posted By Judy Parson on September 11, 2017


How to Solve The Biggest Problems With Email Marketing Predictions

How to Solve The Biggest Problems With Email Marketing Predictions

Email marketing is the act of sending a commercial message, to a group of people, using email. Every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing has evolved rapidly along with the […]

Posted By Judy Parson on July 31, 2017


Resending email to a non-opener: a step by step guide

Resending email to a non-opener: a step by step guide

The effectiveness of email marketing is unquestionable. According to the report published by ExactTarget (now Salesforce Marketing Cloud), email is the most preferred marketing platform for 77% consumers over any other online marketing communication channel. But like everything else, along with all beneficiary factors, email marketing also comes with some of its drawbacks (Also read: […]

Posted By Judy Parson on June 20, 2017


Let Email Appending Protect Your Email Programs

Let Email Appending Protect Your Email Programs

In case you receive an email from some sender whose email address looks familiar and you open the email and click on the attachment to find that your screen turns black and you cannot navigate to any other page. All you can see is a message that reads that all your data is in their […]

Posted By Judy Parson on May 26, 2017