What do you know about your competitor’s market position? Will you follow their path or create a new sales intel?

Devoting time to competitor analysis is critical for marketing teams seeking B2B business. By keeping tabs on the success history of their rivals and developing an advanced ICP builder, they can have a powerful sales intel. It produces a valued competitive edge. Today, a successful brand needs to generate traffic and leads and break market […]

Judy Parson / March 18, 2019

“B2B Email List Providers,” Are you disappointed with them?

Data has become the primary source to grow your business. Companies have realized this fact now and are investing in data like never before. Whether you want to roll out campaigns or want to get your existing data appended, you need to partner with a reliable marketing database vendor and invest in their B2B Email […]

Judy Parson / February 18, 2019

Email Appending Best Practices in 2019

Email appending today is considered an extremely helpful, fastest and most accurate tools to adding or updating a missing email address into your existing customer lists.According to some experts, it is said that when you use email appending you can see an average increase of 30% in your ROI. Although a controversial practice in the world […]

Judy Parson / January 15, 2019

How To Make The Best Out Of Email Marketing

Every business has set certain goals which need to be met and in todays competitive market there are various channels through which you can market yourself with your products and services. Although social media has taken over as the marketing platform today, email marketing continues to outperform other digital marketing channels. Digital marketing can help […]

Judy Parson / January 9, 2019

How to build a delivery-driven email list?

As a marketer, it’s your job to make sure you’re regularly adding fresh contacts to your email marketing list so you can keep your numbers moving up. For businesses to prosper having access to a healthy email list is an asset as it can increase revenue immensely. According to research, every email marketing database degrades as […]

Judy Parson / December 19, 2018

10 Best Email Marketing Tips and Tricks

Email marketing is considered as one of the most successful marketing mediums on the web. When compared to social media giants like Facebook and Twitter, email marketing helps generate more sales. By sending compelling offers through emails you can reach out to your target segment. However when sending emails you need to pay attention to […]

Judy Parson / November 29, 2018

Top 15 b2b Content Marketing Strategies for 2018

B2B Content marketing today comes across as highly effective for marketers to train potential clients about best practices for their industry. When compared to last year 70% of B2B marketers are producing more content this year. It is the most prevalent technique to nurture and acquire leads in the B2B industry. Marketers place a high […]

Judy Parson / August 9, 2018

How Does Email Marketing Work

Email marketing is used extensively today because it is quick and inexpensive. Email helps in getting your marketing messages in front of your audience in a short span of time. In today’s competitive and fast-paced world of internet, it comes across as an essential tool to grow your business. One can have the direct and […]

Judy Parson / June 26, 2018

How email marketing can help your business?

Can you grow your business without marketing? As a marketer, you probably have the answer. With fierce competition in the global world, marketing can be a tough job. Even though you are offering the best products and services it needs to be advertised before they sell. And attracting new customers’ every day is not easy. […]

Judy Parson / April 17, 2018

Email Appending and mistakes to be avoided

What is Email Appending? It is when a vendor matches e-mail addresses in its database to postal addresses in a client company’s house file. It also allows you to update your information on your current customer database so you can be sure you’re not wasting space in your database. There should be enough room for […]

Judy Parson / February 8, 2018