Three ways to Expand Online Marketing Mix

More companies are shifting their marketing budgets and emphasizing on online marketing channels. Marketers are shifting focus for two reasons. The first is to shrink marketing budgets, and the second is the need for improving marketing efficiency. But despite the shift in interest towards online marketing, many companies are not setting the priorities right. In […]

Judy Parson / October 30, 2014

Are you giving out scarylicious offers for Halloween?

It’s Halloween and time to give away some scary treats to your clients. Halloween may involve tricks, but handing out plenty of treats is a spooktacular idea. Turn on your email campaigns and drive a scarylicious offer for your clients Email Data Group sugar high treats include email campaign services along with 5,000 contacts absolutely FREE! It’s […]

Judy Parson / October 29, 2014

12 Email Design Tips for B2B Marketers

Email is considered as one of the most productive, efficient and effective channels by B2B marketers. But with 22% of the emails never making it to the inbox (as per a research by e-consultancy in 2013) it’s time B2B marketers take few seconds to understand the titbits about email design. Based on our experience and […]

Judy Parson / October 27, 2014

Six intelligent email marketing practices

B2B marketers often in hurry to reach their prospects’ inbox ignore some essential email marketing practices and later pay heavy price. Sending unsolicited emails, email blasts, emails with misleading subject lines, all triggers ISPs and taint your sender reputation. Given below are 6 intelligent practices to gain more from email marketing. First Don’t send emails to […]

Judy Parson / October 23, 2014

Five Simple Measures to Avoid Data Decay

Data decay can be attributed to many aspects right from the entering erroneous data to faulty programming logic. The upbeat – most of these bloopers can be avoided. You can make your database hale and hearty by adopting five simple measures. Start it Right The first step that can lead to the data decay is […]

Judy Parson / October 22, 2014

5 questions to ask before building an email list

Inarguably, emails have the best engagement rates, and a healthy email list is one of the most valuable resources of an organization. However, businesses continue to explore the best ways to build a list of quality subscribers. Here are few questions you might want to ask yourself before attempting one. What is the cost of […]

Judy Parson / October 14, 2014

Bounce-proof your email marketing campaigns

Though growth of digital arena has expanded the number of channels, email continues to dominate all the other digital marketing tactics. While marketers focus on getting their copy right, it is important to note that bounce-proofing too is critical for a successful email campaign. Here is a checklist that comes handy before launching an email […]

Judy Parson / October 10, 2014