Three ways to Expand Online Marketing Mix

More companies are shifting their marketing budgets and emphasizing on online marketing channels. Marketers are shifting focus for two reasons. The first is to shrink marketing budgets, and the second is the need for improving marketing efficiency.

But despite the shift in interest towards online marketing, many companies are not setting the priorities right. In many cases, companies are more focused on a few elements in online marketing, ignoring other simple and productive channels.

So, here are three important online marketing channels that should find a place in your marketing mix.

1. Social Media Marketing is a great way to interact with your audience and build a long-term relationship. Sustained connection with prospects and customers help marketers come up with timely updates about their business, eventually helping customers in building their knowledge.

2. Blogs are an important channel for marketers to exhibit strength in brand presence and create an unforgettable identity. So, it’s important to go back to your blog, and start working on ways to improve online visibility. This could be done by improving the quality of the content, providing content relevant for users. Blogs are the primary marketing content that can be related with your business also giving information to readers.

3. Email Marketing helps you to communicate directly with prospects and customers. In fact 77% of any audience surveyed in a recent poll by MarketingSherpa revealed that they preferred marketing messages by e-mail. Despite the overwhelming evidence, most email marketers fail to capture the interest of the audience. If you’re keen to extract maximum revenue from email marketing, then these points will come in handy.

a)    Build a database of prospects or subscribers interested in business (permission list). Also, segment your audience based on relevant groups.

b)    Set up an auto-responder service to automate some parts of email marketing program.

c)     Take time to prepare a relevant confirmation message. Timely (or interesting, note the synonymous use) messages achieve great results.

d)    Create a list of action words or attention-grabbing headlines for future reference. These phrases or action lines prove handy while crafting your email copy.

e)    Build an engaging lead capture form to capture the maximum number of leads. Within weeks of hands-on experience, you should have positioning, length of content, choice of fields, privacy policy, and the right call-to-action buttons all ready.

At Email Data Group, you can get End-to-End Marketing services that will take your business to the next level. Choose from a range of our end-to-end marketing services or contact us at 800-710-4895 / info@emaildatagroup.net for more.

On the day of her graduation, Judy finished reading Robin Sharma’s The Monk Who Sold His Ferrari. It certainly was the turning point in her life because instead of her 5 figure engineering job she decided to join a start-up that developed gaming apps – because that’s what she wanted to do. The start-up experience not only shaped her go-getter, never-say-die attitude but also made it possible to have different perspectives and ideas about people, circumstances and situations. Today after lending her support and knowhow to more than 8 start-ups, she is a successful Digital Marketer and Consultant, having first-hand experience in working on social media, email blasts, online marketing and SEO. Based out of Ohio, Judy stays with her pet pug, enjoys wine and coffee, and celebrates Thanksgiving with her friends from the 1st start-up!

Are you giving out scarylicious offers for Halloween?

It’s Halloween and time to give away some scary treats to your clients. Halloween may involve tricks, but handing out plenty of treats is a spooktacular idea. Turn on your email campaigns and drive a scarylicious offer for your clients

Email Data Group sugar high treats include email campaign services along with 5,000 contacts absolutely FREE! It’s time to plan out your email campaigns and we have got a bag full of email campaign services for you.
This Halloween, treat yourself with our

  • Customized email marketing strategy for your business
  • One-on-one consultation to make sure that you get guaranteed success
  • Original & well designed email campaign templates
  • Flawless email delivery and response tracking system
  • Complete reporting and analysis of your email campaign

and …

  • Simplify your campaign execution and analysis
  • Get high response rate with better targeted campaign
  • Lower bounce rate and spam complaints
  • Find better grading from ISPs
  • Acquire high sales and increase ROI

 

On the day of her graduation, Judy finished reading Robin Sharma’s The Monk Who Sold His Ferrari. It certainly was the turning point in her life because instead of her 5 figure engineering job she decided to join a start-up that developed gaming apps – because that’s what she wanted to do. The start-up experience not only shaped her go-getter, never-say-die attitude but also made it possible to have different perspectives and ideas about people, circumstances and situations. Today after lending her support and knowhow to more than 8 start-ups, she is a successful Digital Marketer and Consultant, having first-hand experience in working on social media, email blasts, online marketing and SEO. Based out of Ohio, Judy stays with her pet pug, enjoys wine and coffee, and celebrates Thanksgiving with her friends from the 1st start-up!

12 Email Design Tips for B2B Marketers

Email is considered as one of the most productive, efficient and effective channels by B2B marketers. But with 22% of the emails never making it to the inbox (as per a research by e-consultancy in 2013) it’s time B2B marketers take few seconds to understand the titbits about email design.

Based on our experience and powering email campaigns, we have few fundamentals for designing an email campaign.

  1. Design emails that are 600px wide – This standard size of 600px wide displays your email clearly in the recipient’s inbox.
  2. Keep your calls-to-action above the fold – Users don’t have the patience hunting for your call to action.
  3. Use HTML text/fonts – It is recommended to use fonts like Arial, Verdana, Georgia
  4. Avoid heavy images on the email campaign as spam filters are programmed to filter heavy emails as spam emails.
  5. Provide a very clear, large CTA on the email to solicit clear action
  6. Display the sender’s email clearly – People consider sender’s credentials as an important criterion before opening the email
  7. Restrict the number of columns – Best practice is to place images on the left and text on the right
  8. Focus on the key message on the email without divulging on diverse topics. People who read your message look forward to specific topics.
  9. Avoid flash or any time intensive animations on the email message
  10. Optimize the content on the buttons to stand out
  11. Choose a theme and use brand colors on the email template
  12. Ensure that your emails appear the same way you’ve designed it. Different email clients follow different coding or rendering techniques. So, in order to avoid any rendering problems, it is advisable to test your email campaign on different email clients.

 

Have questions on email design or want to get our services to improve your email delivery rates? Contact us at 800-710-4895 or Email us at info@emaildatagroup.net  

On the day of her graduation, Judy finished reading Robin Sharma’s The Monk Who Sold His Ferrari. It certainly was the turning point in her life because instead of her 5 figure engineering job she decided to join a start-up that developed gaming apps – because that’s what she wanted to do. The start-up experience not only shaped her go-getter, never-say-die attitude but also made it possible to have different perspectives and ideas about people, circumstances and situations. Today after lending her support and knowhow to more than 8 start-ups, she is a successful Digital Marketer and Consultant, having first-hand experience in working on social media, email blasts, online marketing and SEO. Based out of Ohio, Judy stays with her pet pug, enjoys wine and coffee, and celebrates Thanksgiving with her friends from the 1st start-up!

Six intelligent email marketing practices

B2B marketers often in hurry to reach their prospects’ inbox ignore some essential email marketing practices and later pay heavy price. Sending unsolicited emails, email blasts, emails with misleading subject lines, all triggers ISPs and taint your sender reputation. Given below are 6 intelligent practices to gain more from email marketing.

First Don’t send emails to people who have not opted to receive emails from you. The CAN-SPAM Act, 2003 clearly mentions not to send unsolicited emails to the target group to stay away from blacklisting and spam complaints.

Second – Make sure your message is interesting, informative and minus spam triggering words. Your email recipient has tens of emails similar to yours, your challenge is to create message that’s out of the league. Don’t add too much of creativity by using difficult industry words and jargons, chances are your email recipients will suspect you as a spammer.

Third: If your email has lots of images, make sure to test it on various ESPs. Most of the ESPs block images for their users and open only on the recipients’ wish. Your message thus will fail to convey the actual message.

Fourth: Make your emails more engaging and responsive by including a link to survey, whitepaper download or landing page (related to the message). Sending long emails with nothing much to learn, gain or do has very less readers.

Fifth: Check how your email campaign is performing by preparing a report on open and click through rates, hard and soft bounces, etc. This will help you chalk out the good and bad aspects of your campaigns, and so that you can fix the loopholes before the next campaign.

Sixth: Email is undoubtedly a cost effective, fast, measurable marketing channel. It however works much better if you use this channel along with other direct marketing channels like telemarketing, fax broadcast, direct mail and social media marketing.

Email Data Group has a bag full of integrated Email Marketing services. It includes email marketing lists, email writing and designing, email campaigning, and campaign tracking & reporting. Contact us at 800-710-4895 or Email us at info@emaildatagroup.net to create an effective Email Marketing campaign for your business.

On the day of her graduation, Judy finished reading Robin Sharma’s The Monk Who Sold His Ferrari. It certainly was the turning point in her life because instead of her 5 figure engineering job she decided to join a start-up that developed gaming apps – because that’s what she wanted to do. The start-up experience not only shaped her go-getter, never-say-die attitude but also made it possible to have different perspectives and ideas about people, circumstances and situations. Today after lending her support and knowhow to more than 8 start-ups, she is a successful Digital Marketer and Consultant, having first-hand experience in working on social media, email blasts, online marketing and SEO. Based out of Ohio, Judy stays with her pet pug, enjoys wine and coffee, and celebrates Thanksgiving with her friends from the 1st start-up!

Five Simple Measures to Avoid Data Decay

Data decay can be attributed to many aspects right from the entering erroneous data to faulty programming logic. The upbeat – most of these bloopers can be avoided. You can make your database hale and hearty by adopting five simple measures.

Start it Right

The first step that can lead to the data decay is incorrect Data Entry. A double-check system  at this step,  can  avoid erroneous data  crawling into the database.  For this, you can incorporate software with filters in your data structure to make it flawless instead of tarnishing the database.

Catch Audience Even if They Move On

Did you know that more than 25% of the data gets decayed every year? With such facts, it is tough to handle database with millions of records where the risk factor is completely high. However, a data verification and validation system can enhance the data hygiene.  

Collate Properly

When it is data, compatibility issues are bound to arise. And when you try to collate high quality data with low quality data; you are stabbing your database to death. Data has to be merged with utmost care. Here is your checklist for data merging…

  • Format of Data
  • Assign Priority
  • Compatibility data structures being merged

Duplication and Harmonization

Data is collated from multiple sources and managed by different tools. The diversified architecture leads to synchronization issues. For instance, one data source updates the data and it might not reflect in other data sources affecting the on-going business. Though the whole process is burdensome, it needs utmost patience and perfection.  

Maintain a Routine

Establish a routine data entry, assessment, cleansing and enriching process. A double-check data entry system, assessing the data quality based on the campaign results, and a process of data cleansing and appending can shrink the chances of data getting decayed.

So, do you want to spend money again and again for updating your database or take just 5 simple measures and keep your data accurate and healthy?

Do you still find it tough? Email Data Group is always there to help. You can just call us on (800)-708-7992 or email us at info@emaildatagroup.net and discuss your issues with us. We would love to hear from you.

On the day of her graduation, Judy finished reading Robin Sharma’s The Monk Who Sold His Ferrari. It certainly was the turning point in her life because instead of her 5 figure engineering job she decided to join a start-up that developed gaming apps – because that’s what she wanted to do. The start-up experience not only shaped her go-getter, never-say-die attitude but also made it possible to have different perspectives and ideas about people, circumstances and situations. Today after lending her support and knowhow to more than 8 start-ups, she is a successful Digital Marketer and Consultant, having first-hand experience in working on social media, email blasts, online marketing and SEO. Based out of Ohio, Judy stays with her pet pug, enjoys wine and coffee, and celebrates Thanksgiving with her friends from the 1st start-up!

5 questions to ask before building an email list

Inarguably, emails have the best engagement rates, and a healthy email list is one of the most valuable resources of an organization. However, businesses continue to explore the best ways to build a list of quality subscribers. Here are few questions you might want to ask yourself before attempting one.

  1. What is the cost of time and effort?

Building a list of emails that form your core audience is easier said than done. It involves both time and money. But, if you are already pressed for time, this can be a challenging mission to accomplish. The process requires the right set of thought, creative, and content to persuade users to subscribe.

  1. What is the return?

Despite putting your best efforts, if the list you built is not going to recoup for your efforts, then, Re-think! After all, every business is here to make profit. If your requirement to build the list is not yielding favorable results, then you better do away with it.

  1. Is this an Ad-hoc requirement?

“Is this list going to be used often?” or “Is it for a specific purpose?” the answer to these questions will help you decide if you need to build your own list. If you are planning to use the list often enough to justify your investment of time and money, then it is time for you to get started.

  1. What is the quality of the list?

It is possible to build a long list of email ids by employing various techniques like blogging, contest, pop-us, giveaways, etc. but the quality of these subscriptions matter too. Are you able to generate subscriptions from the right set for you to call it a reliable resource? If you are looking at acquiring a niche audience, quality is the primary factor to consider.

  1. Will it be updated and maintained?

It is important to keep a list, but more important is to upkeep it. You need to set aside time to frequently update and maintain the list. It is advised that email lists are refreshed once in three months. Another reason to remove inactive subscribers is the cost-saving on email service provider fees.

Email Data Group, a pioneer in B2B and B2C mailing lists, provides tele-verified email addresses of prospects from your target markets. Our data is segmented based on industry type, location, title, SIC code, etc., to suit your requirement. Contact us at 800-710-4895 or Email us at info@emaildatagroup.net to build a fantastic, customer-centric email marketing program.

On the day of her graduation, Judy finished reading Robin Sharma’s The Monk Who Sold His Ferrari. It certainly was the turning point in her life because instead of her 5 figure engineering job she decided to join a start-up that developed gaming apps – because that’s what she wanted to do. The start-up experience not only shaped her go-getter, never-say-die attitude but also made it possible to have different perspectives and ideas about people, circumstances and situations. Today after lending her support and knowhow to more than 8 start-ups, she is a successful Digital Marketer and Consultant, having first-hand experience in working on social media, email blasts, online marketing and SEO. Based out of Ohio, Judy stays with her pet pug, enjoys wine and coffee, and celebrates Thanksgiving with her friends from the 1st start-up!

Bounce-proof your email marketing campaigns

Though growth of digital arena has expanded the number of channels, email continues to dominate all the other digital marketing tactics. While marketers focus on getting their copy right, it is important to note that bounce-proofing too is critical for a successful email campaign. Here is a checklist that comes handy before launching an email campaign.

Keep it fresh
Keeping your email lists fresh is the key to enhancing the performance of an email campaign. Running a regular check on the existent email IDs is as important as adding new entries.

Gatekeep the entries
Typos getting into your list could be the most damaging reasons why your emails bounce. Leverage a double-check system to avoid wrong ids sneaking into your email database. Asking your customers to verify the addresses while they sign up is the easiest methods to filter the typos.

Recover the damage ASAP
There are chances that invalid IDs get into your lists surpassing the filtering. Implement a recovery process as soon as the same is identified. A delay in recovery can cost a customer. A list correction system can assist you in correcting a majority of the invalid ids. A routine list correction is advised as 30% or more of your email addresses are going to need updating each year.

Integrate offline with online
A majority of companies continue to employ offline methods of data collection. Utilize an email appending service to complete your database of names and addresses collected. An email append service can help you find 25% or more of the associated email addresses.

Get an online identity
To improve the delivery in future, add a call-to-action in your email requesting the recipients to add your address to their address book. Instead of using ISPs like Gmail or Yahoo, get a domain in your name to send emails. When you send an email with your domain name in the address, it is likely to fetch more open rates.

Leverage test emails
Even after a fresh and hygiene list is built, hard bounces might continue to persist. Leverage the “test mail” feature in your email marketing tools to find out if the copy of your email is playing the culprit. A test mail with simple text can be used as a dipstick to segregate invalid email IDs from emails being rejected due to the copy. Please note: Use of JavaScript and attachments get red-flagged.

Examine your tools
With growing number of marketers giving importance to email marketing, tools to ensure emails reaching the Inboxes of your customers is fast advancing too. Examine your email marketing tool end-to-end to keep a check on when to upgrade your systems. Hiring an email service provider can assist you in launching your campaigns starting from data to design to delivery.

We at Email Data Group offer a range of data services including data appending, cleansing, verification, and more. Talk to our database specialist at 800-710-4895 or Email us at info@emaildatagroup.net to find easy solutions to your queries.

On the day of her graduation, Judy finished reading Robin Sharma’s The Monk Who Sold His Ferrari. It certainly was the turning point in her life because instead of her 5 figure engineering job she decided to join a start-up that developed gaming apps – because that’s what she wanted to do. The start-up experience not only shaped her go-getter, never-say-die attitude but also made it possible to have different perspectives and ideas about people, circumstances and situations. Today after lending her support and knowhow to more than 8 start-ups, she is a successful Digital Marketer and Consultant, having first-hand experience in working on social media, email blasts, online marketing and SEO. Based out of Ohio, Judy stays with her pet pug, enjoys wine and coffee, and celebrates Thanksgiving with her friends from the 1st start-up!