4 Strategies to Influence Customer Perceptions this Thanksgiving

Thanksgiving is here! A season filled with celebrations, warmth and acts of kindness and gratitude, a time for positive transformations and a refreshed way of thinking. What better time than now to extend this line of thought into your business to enjoy brand credibility and optimal results. In the current competitive market, focusing on the […]

Judy Parson / November 26, 2014

The Smart Way to Stay out of Junk Folders

The best of email marketing plans and product packages can stumble without the right email lists in place. All your time and effort goes wasted when your email is marked as SPAM. Your email should be of relevance to the reader and stand out amongst other promotional messages sent by your competitors, so that you […]

Judy Parson / November 21, 2014

Zero In On the Website Contact Forms

Website Contact Forms have become crucial in converting website into a lead generating tool. . When a marketer creates a website, he/she focuses on two major aspects – driving more traffic to the site and driving more leads through the contact forms. Though you have a lot of visitors signing up in your website, you still […]

Judy Parson / November 19, 2014

Top Ways to Build Email Lists via Social Media

While you already have a social capital built, why does it become important to move the same audience to your email lists? Because email gives you better control and reach. Though use of social media is increasing, when it comes to brand engagements, email still leads the way. Facebook claims that brand posts reach approximately […]

Judy Parson / November 17, 2014

What email marketing and maze game have in common

Yes, you read it right! Email marketing and maze game have many things in common, from what they teach us to how tricky it is to play it right. Ultimately, they both sharpen our critical thinking skills. Here is a list of those skills and how they impact email marketing. Analysis: No email campaign can […]

Judy Parson / November 7, 2014

Questions to Ask Before You Create B2B Website Content

So, you have just bought a website template. How will you accentuate the design with relevant content? There’s lot of homework involved in creating the right kind of content for any marketing or sales collateral. But, for most marketers and business owners there’s always a shortage of time to do research, understand the project, or […]

Judy Parson / November 6, 2014

How to multiply your qualified leads?

The ultimate goal of a lead generating campaign is to drive business. Hence the success of such campaigns is not defined by the number of leads but the leads that actually converted to business. With this thought, marketers are pressed to generate and manage more quality leads. Here are simple tips to multiply your sales-ready […]

Judy Parson / November 4, 2014