4 Strategies to Influence Customer Perceptions this Thanksgiving

1Thanksgiving is here! A season filled with celebrations, warmth and acts of kindness and gratitude, a time for positive transformations and a refreshed way of thinking.

What better time than now to extend this line of thought into your business to enjoy brand credibility and optimal results.

In the current competitive market, focusing on the needs of your customers can give you the required competitive edge. Customers are the source for real growth and any marketing campaign should ideally be targeted towards the one who benefits the most out of your offerings.  The best marketing strategy focuses on:

  • Understanding the client requirements
  • Shaping their perceptions
  • Aligning services to address their needs

This can invariably act as a trigger for business success.

Influencing customer perception

Here are four strategies that can help you create the right impression and influence the perception of your customers.

Stick to the core message

The largest advertising campaigns can turn into fiascoes when they fail to stick to the core message. You need to stick the core essence of your product and talk about the USP of your offering. This is the basic that you can offer your customers if you wish that they choose your product over that of your competitors.

Emotional Connect

Connecting with people at an emotional level can bring you big success. You may have an inclination towards a certain brand over the popular ones simply because you have some pleasant memories attached to the brand. As per consumer psychology, successful advertisements that compel people to consider a brand have a large degree of emotional flavor to it. See how you too can en-cash on such emotions this Thanksgiving and celebrate the true essence of this season.

Visibility

The best way to stay in peoples mind is to be visible. When you have a large advertisement campaign budget, a big hoarding can do the trick. But this is not the only solution; there are other cost-effective methods that can get your brand the right visibility. Free downloadable information, t-shirts with your company logo, thought leadership articles, e-greetings and inspirational quotes are a few ways that can enable you to get the right visibility. Thanksgiving is one of the best times to thank your customers for being a valuable part of your business journey and charm them with simple surprises that will in turn get you the right visibility and traction.

Distinguish your Brand

Who does not aspire to be a trendsetter and create a niche? We all do. But smart marketers are those who create a campaign or products that can build a trendsetting image. Brands that are able create this image can never run out of customers. Create a unique USP for your brand this Thanksgiving and see how you will double your returns.

You want your brand to be the first one that the customer thinks of during his purchase. This is not so easy to achieve but with the right customer-driven strategies you will be able to create the added charm, this Thanksgiving.

Want to know more about how our specialists can partner with you on this journey? Call us at +1 (800) 710-4895 for a free consultation today. Click here for some smart and fabulous offers that we have in store for you.

On the day of her graduation, Judy finished reading Robin Sharma’s The Monk Who Sold His Ferrari. It certainly was the turning point in her life because instead of her 5 figure engineering job she decided to join a start-up that developed gaming apps – because that’s what she wanted to do. The start-up experience not only shaped her go-getter, never-say-die attitude but also made it possible to have different perspectives and ideas about people, circumstances and situations. Today after lending her support and knowhow to more than 8 start-ups, she is a successful Digital Marketer and Consultant, having first-hand experience in working on social media, email blasts, online marketing and SEO. Based out of Ohio, Judy stays with her pet pug, enjoys wine and coffee, and celebrates Thanksgiving with her friends from the 1st start-up!

The Smart Way to Stay out of Junk Folders

The best of email marketing plans and product packages can stumble without the right email lists in place. All your time and effort goes wasted when your email is marked as SPAM. Your email should be of relevance to the reader and stand out amongst other promotional messages sent by your competitors, so that you ensure it is fully utilized and appreciated. You also need to make sure it stays miles away from the junk folder.

No matter which industry you belong to, one of the best business decisions you can take is to build your email listsslide3

In addition to ensuring your message reaches the right business influencers and decision makers, email lists will:

  • Enable you to have total access and control over the email list unlike the other social media platforms that may opt to change their privacy or user settings
  • Build brand image, increase ROI and organizational credibility
  • Enable you to understand the customer psyche and response patterns
  • Maximize customer satisfaction and the probability of repeat business
  • Assist you in a robust business strategy and marketing campaigns based on previous success ratio

Discover how you stay out of junk folders and maximize the purpose of your emails. Reach out to the right customers, with the right message and experience the right results!

Give your business the right oomph through targeted email lists and destroy that Junk folder which busts your precious business deals.

Call us at +1 (800) 710-4895 for a consultation with our experts and avail the best email lists available in the market today.

On the day of her graduation, Judy finished reading Robin Sharma’s The Monk Who Sold His Ferrari. It certainly was the turning point in her life because instead of her 5 figure engineering job she decided to join a start-up that developed gaming apps – because that’s what she wanted to do. The start-up experience not only shaped her go-getter, never-say-die attitude but also made it possible to have different perspectives and ideas about people, circumstances and situations. Today after lending her support and knowhow to more than 8 start-ups, she is a successful Digital Marketer and Consultant, having first-hand experience in working on social media, email blasts, online marketing and SEO. Based out of Ohio, Judy stays with her pet pug, enjoys wine and coffee, and celebrates Thanksgiving with her friends from the 1st start-up!

Zero In On the Website Contact Forms

Website Contact Forms have become crucial in converting website into a lead generating tool. . When a marketer creates a website, he/she focuses on two major aspects – driving more traffic to the site and driving more leads through the contact forms.

Website contact form

Though you have a lot of visitors signing up in your website, you still have barely any valid email addresses. Why is this so? There might be many reasons for the poor quality of the data being entered in your contact form.

1.    The visitor might have misspelled the email address

2.    The visitor is not a human but just a bot

3.    The visitor entered fraudulent information purposefully or with fear of being hacked, etc.

There might be zillion reasons for invalid data in your contacts repository. But the question is how do you beat it out?

Option 1: Embed a code in the contact form to verify the email address when it is being entered in the form. This eliminates the chances of entering completely invalid data. Though 30% of the fraudulent information can be controlled, still there are hitches. If the email address is something like ‘fasdafad’, it can be recognized by the code as an invalid email address. But if the email address is something like asfdadfeas@gmail.com, the code cannot identify it as fraudulent. So you need to switch to better option.

Option 2: Opt for an Email Verification Service. It is proven that despite having code embedded, there are chances for erroneous data to creep into your database. Nonetheless, you cannot distinguish between the email addresses that are fraud and that are unintentionally misspelled. By commissioning the email verification tool, you can get all the email addresses in your database verified guaranteeing a 100% valid data.

Who is the best email verification service provider in the market?

The answer is Email Data Group.

One of our clients, after using the email list we have verified, said

“Email Data Group is one of those companies you would never find tough working with. With such timely delivery, we could launch our email campaign with a gigantic email deliverability of 96%.”

Remove the deadwood in your database. Call us right now on (800)-708-7992 or email us at info@emaildatagroup.net or Click Here to Sign Up.

 

On the day of her graduation, Judy finished reading Robin Sharma’s The Monk Who Sold His Ferrari. It certainly was the turning point in her life because instead of her 5 figure engineering job she decided to join a start-up that developed gaming apps – because that’s what she wanted to do. The start-up experience not only shaped her go-getter, never-say-die attitude but also made it possible to have different perspectives and ideas about people, circumstances and situations. Today after lending her support and knowhow to more than 8 start-ups, she is a successful Digital Marketer and Consultant, having first-hand experience in working on social media, email blasts, online marketing and SEO. Based out of Ohio, Judy stays with her pet pug, enjoys wine and coffee, and celebrates Thanksgiving with her friends from the 1st start-up!

What email marketing and maze game have in common

Yes, you read it right! Email marketing and maze game have many things in common, from what they teach us to how tricky it is to play it right. Ultimately, they both sharpen our critical thinking skills. Here is a list of those skills and how they impact email marketing.

Analysis: No email campaign can see success if it doesn’t implement the insights derived out of previous campaign analysis. Analyzing email marketing campaign results sheds light on various important factors. Measuring the performances of the landing page, subject line, email content, open rates, bounce rates and all the other success factors gives deeper insights into the success of the campaign.

In common: Both email marketing and Maze games encourage a multitude of mental abilities, one of which is analytical skills. The ability to anticipate, to change the mind, and to reverse direction is all the result of our ability to analyze things.

Interpretation: Interpreting good email campaigns offer best practices to create a successful email campaign. Understand the various responses for your email campaign and you can arrive at many interpretations for

  • Bounce rate: Know the reasons for bounces and remove spam words and inactive email ids.
  • Performing content: identify what content and subject lines work best for you
  • Popular Social channels: Target those social media platforms that are popular among your target audience.

In common: Maze games are one of the best exercises for the brain to keep it active and stimulated, as it encourages the development and maintenance of brain cells. These games help you arrive at interpretations that boost game performance.

Self-Regulation: They say “one’s food is another’s poison”. There are no set rules to follow to achieve great results from an email campaign. What works for your competitor might not be the best thing for your business. You have to try, test and learn from your experience. Analyze each of your email campaigns and create your own regulations in optimizing the response. However, you might have to closely watch to match the changing trends to be in the flow.

In common: Try, test and learn is what we all do knowingly or unknowing while solving the game. These self-regulatory skills developed helps us accomplish the challenge and out-do our own scores.

Evaluation: Do not wait for your customers to evaluate your emails. As soon as the email is launched, critically evaluate the response at each stage. It is okay to fail at times, but a bad campaign can always be a good lesson.

In common: Maze games improve a person’s ability to concentrate, plan, and focus on attention and detail. In turn, these skills help the individual to evaluate and act on the observations made.

Explanation: It is important to give yourself an explanation on why some of your campaigns worked and why others didn’t. Develop a practice of giving explanation (to yourself) even when a campaign did amazingly well.This opens up better scope to improve from one campaign to another.

In common: Brain cells continue to grow and develop, regardless of age. Like email marketing, Maze games can help increase focus and concentration, memory skills, and explanatory skills; thus keeping the brains function at optimal levels.

Inference: Inferences are informed guesses, the factually known observations or experiences that are not to be ignored. With these inferences, the email marketer will have most considerable positive factors to be included in the campaign.

In common: Maze games can make a person grow knowledge of fighting the problems and tackle it effectively. These are achieved through improved skills to draw inferences of each factor that influenced the game progress or the response for an email campaign.

Email Data Group has a bag full of email marketing integrated services including, B2B and B2C email lists, email writing and designing, email campaigns, campaign tracking and reporting. Contact us at 800-710-4895 or email us at info@emaildatagroup.net and get into a habit of winning.

On the day of her graduation, Judy finished reading Robin Sharma’s The Monk Who Sold His Ferrari. It certainly was the turning point in her life because instead of her 5 figure engineering job she decided to join a start-up that developed gaming apps – because that’s what she wanted to do. The start-up experience not only shaped her go-getter, never-say-die attitude but also made it possible to have different perspectives and ideas about people, circumstances and situations. Today after lending her support and knowhow to more than 8 start-ups, she is a successful Digital Marketer and Consultant, having first-hand experience in working on social media, email blasts, online marketing and SEO. Based out of Ohio, Judy stays with her pet pug, enjoys wine and coffee, and celebrates Thanksgiving with her friends from the 1st start-up!

Questions to Ask Before You Create B2B Website Content

So, you have just bought a website template. How will you accentuate the design with relevant content?

There’s lot of homework involved in creating the right kind of content for any marketing or sales collateral. But, for most marketers and business owners there’s always a shortage of time to do research, understand the project, or learn more about the reader preferences.

This blog lists out few pertinent questions every writer should ask before creating content for any collateral, including your business website.

  • Who are you customers? – This the most important and standard question that fits right with any type of business website.
  • What are their most pressing problems? – People do not like to discuss their (business) problems, but when someone is highlighting their issues, they are keen to read about them and look for relevant solutions.
  • What do they want from your business? – Or rather what can your business offer them? Clearly and explicitly write about your core business offerings on your website.
  • What kind of content do they usually consume? – This is quite a tricky question to ask yourself, as it is a difficult task to nail down to each visitors’ preferences. However, defining a majority of audience preferring to you view your content in the video / slides/ mere text format can solve this riddle.
  • What platforms do they use? – Google Analytics offers the best overview pf where your traffic is coming from, a mobile, a desktop or a tablet. Creating content that best fits this real estate delivers an optimal website experience.
  • Do they like short content or comprehensive content?  – Doing an A/B test to understand what kind of content or which pages are getting better traffic answers what content appeals to your audiences.
  • What are the words and phrases competitors use in their business? – They say “It is not copying when it is done better”. Do a bit of research on what keywords your competitors are using and you always have the scope to better them.

Takeaway!
Answering these questions about your B2B markets, customers can save time and enable you to get more results from content marketing efforts.

Your website is like a store front, it needs to create a memorable experience. Let your website speak for your brand! Contact us at 800-710-4895 or at info@emaildatagroup.net and get into a habit of winning.

On the day of her graduation, Judy finished reading Robin Sharma’s The Monk Who Sold His Ferrari. It certainly was the turning point in her life because instead of her 5 figure engineering job she decided to join a start-up that developed gaming apps – because that’s what she wanted to do. The start-up experience not only shaped her go-getter, never-say-die attitude but also made it possible to have different perspectives and ideas about people, circumstances and situations. Today after lending her support and knowhow to more than 8 start-ups, she is a successful Digital Marketer and Consultant, having first-hand experience in working on social media, email blasts, online marketing and SEO. Based out of Ohio, Judy stays with her pet pug, enjoys wine and coffee, and celebrates Thanksgiving with her friends from the 1st start-up!

How to multiply your qualified leads?

The ultimate goal of a lead generating campaign is to drive business. Hence the success of such campaigns is not defined by the number of leads but the leads that actually converted to business. With this thought, marketers are pressed to generate and manage more quality leads. Here are simple tips to multiply your sales-ready leads.

Know your audience

One of your landing pages might start producing plentiful leads; however it might not convert to an actual sale. It becomes important to segregate your sales ready and other leads. For instance, you are offering a free e-book on one of the services you offer. You cannot add all those who download the book into qualified leads bucket. Most of them might be downloading just as part of their research and certainly not want to be contacted by your sales personnel.

Nurturing campaign

For that audience who are not sales-ready yet, plan out an email campaign to nurture them. There might be leads that have downloaded your freebies, even multiple times. Track them closely to check if they request for your product demos. At this point, you can qualify them as leads that have serious business interest with you.

Segregate early stage and sales ready leads

This process becomes essential in planning the right kind of nurturing programs. Use relevant messaging with specific calls-to-action based on the stage of leads. It could be inviting them to download few more content, signing up for a free trial or even requests to demo.

Nurture through content

Connecting with your audience through targeted content could establish you as a thought leader, but what is more beneficial is it makes your audience familiar with your products/services. The tedious process of following up with unqualified leads can be intelligently handled by graduating your leads to qualified leads through relevant content.

Our team at Email Data Group understands the effort and process that goes into generating highly qualified leads and thus is able to drive increased revenues for our clients. Contact us at Contact us at 800-710-4895 or email us at info@emaildatagroup.net and get into a habit of winning.

On the day of her graduation, Judy finished reading Robin Sharma’s The Monk Who Sold His Ferrari. It certainly was the turning point in her life because instead of her 5 figure engineering job she decided to join a start-up that developed gaming apps – because that’s what she wanted to do. The start-up experience not only shaped her go-getter, never-say-die attitude but also made it possible to have different perspectives and ideas about people, circumstances and situations. Today after lending her support and knowhow to more than 8 start-ups, she is a successful Digital Marketer and Consultant, having first-hand experience in working on social media, email blasts, online marketing and SEO. Based out of Ohio, Judy stays with her pet pug, enjoys wine and coffee, and celebrates Thanksgiving with her friends from the 1st start-up!