How Does Email Marketing Work

Email marketing is used extensively today because it is quick and inexpensive. Email helps in getting your marketing messages in front of your audience in a short span of time. In today’s competitive and fast-paced world of the internet, it comes across as an essential tool to grow your business. One can have a direct […]

Judy Parson / March 20, 2021

Six intelligent email marketing practices

B2B marketers often in hurry to reach their prospects’ inbox ignore some essential email marketing practices and later pay heavy price. Sending unsolicited emails, email blasts, emails with misleading subject lines, all triggers ISPs and taint your sender reputation. Given below are 6 intelligent practices to gain more from email marketing. First Don’t send emails to […]

Judy Parson / February 10, 2021

Email List Hygiene – Its impact on campaign success

An email campaign is the best way to reach a targeted audience base. Therefore, marketers go the extra mile to ensure that the business email lists are robust and up-to-date for maximum deliverables. Email List Hygiene thus gains prominence. Therefore, marketers worldwide have opted to buy email lists from reliable providers. Most marketers in pursuit […]

Judy Parson / November 5, 2020

How To Make The Best Out Of Email Marketing

Every business has set certain goals which need to be met and in todays competitive market there are various channels through which you can market yourself with your products and services. Although social media has taken over as the marketing platform today, email marketing continues to outperform other digital marketing channels. Digital marketing can help […]

Judy Parson / November 9, 2019

10 Best Email Marketing Tips and Tricks

Email marketing is considered as one of the most successful marketing mediums on the web. When compared to social media giants like Facebook and Twitter, email marketing helps generate more sales. By sending compelling offers through emails you can reach out to your target segment. However when sending emails you need to pay attention to […]

Judy Parson / October 29, 2019

How email marketing can help your business?

Can you grow your business without marketing? As a marketer, you probably have the answer. With fierce competition in the global world, marketing can be a tough job. Even though you are offering the best products and services it needs to be advertised before they sell. And attracting new customers’ every day is not easy. […]

Judy Parson / April 17, 2018

7 Reasons You Should Invest in Email Marketing

Email Marketing is important. And many businesses owners believe that it is the most powerful strategies that can be used by them. For startups and established businesses, you can use email marketing to connect with new customers, build a relationship with current customers and retain them, create a market presence, increase sales and grow your […]

Judy Parson / December 29, 2017

9 Best practices to improve your Email Open and CTR

There are so many factors that go into what drives open and click-through rates within the email marketing industry. After email marketing, the second most important metric of your email campaign is the click-through rate (CTR). All of us are happy when we get a smashing open rate, but when we lose the same reader […]

Judy Parson / November 8, 2017

Email Marketing best practices in 2017

We all know that email is one of the most powerful tools for marketing your products and services. However, one has to hone the art of making your email marketing as effective as possible. While it was considered as the means to reach out to your potential clients, over the years we have seen it […]

Judy Parson / September 11, 2017

Solve The Biggest Problems With Email Marketing Predictions

Email marketing is the act of sending a commercial message, to a group of people, using email. Every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing has evolved rapidly along with the […]

Judy Parson / July 31, 2017