How Chat GPT and AI is Changing Email Marketing in 2023? What are its Pros and Cons?

With the advancement of technology, and developing AI capabilities Chat GPT has got all the hype it expected. Everywhere the discussions were about Chat GPT taking away jobs, Chat GPT hacks, Chat GPT prompts, etc. Later every marketer knew it is a technology and cannot replace a human completely rather it can assist a human […]

Amy John / June 15, 2023

11 Email Design Tips for B2B Marketers

Email marketing is one of the most effective digital channels for marketing. It helps generate new leads and increases revenue. It is simple to manage and helps you to directly communicate you’re your customers. B2B email marketing is interesting because you’re sending them to people looking for a solution to their problems. If you want […]

Amy John / May 25, 2022

5 Stage Checklist for a Flawless Email Marketing Campaign

If you are launching your first email marketing campaign you cannot go wrong. Therefore, you must have a clear marketing campaign strategy, create click-worthy content, craft killer subject lines, and lots more to make your campaigns successful. Below is a 5 Stage Checklist for a flawless and effective email marketing campaign: #1  Ask Permission Many […]

Amy John / May 23, 2022

How to multiply your qualified leads?

Lead generation, finding, and converting potential customers are the most important aspects today for businesses to run smoothly. It is challenging for most businesses to generate leads. Therefore, you need to strategically plan so that you have a constant influx of leads coming in. Lead generation and sales teams work toward closing sales. All leads […]

Amy John / May 10, 2022

Boost your Organization’s Sales Productivity With Salesforce

The important feature to have a flourishing business today depends upon how you maintain your relations with your customers. If you keep your customers happy it means you will gain higher sales. Hence, sales teams are using various tools to deliver high performance and boost sales and the most popular one is Salesforce. By implementing […]

Amy John / October 13, 2021

Improve your customers with data appending

Enhance client base with data appending services Accurate, responsive, and relevant data strengthens core business value by offering pragmatic business solutions. Data appending and data enrichment services have redefined business data by enriching it with up-to-date mailing lists to add value to multichannel campaigns. It is the right solution to enable marketers to reach their […]

Amy John / May 10, 2021

Top Ways to Build Email Lists via Social Media

While you already have a social capital built, why does it become important to move the same audience to your email lists? Because email gives you better control and reach. Though the use of social media is increasing, when it comes to brand engagements, email still leads the way. Facebook claims that brand posts reach […]

Amy John / May 3, 2021

How Does Email Marketing Work

Email marketing is used extensively today because it is quick and inexpensive. Email helps in getting your marketing messages in front of your audience in a short span of time. In today’s competitive and fast-paced world of the internet, it comes across as an essential tool to grow your business. One can have a direct […]

Amy John / March 20, 2021

Six intelligent email marketing practices

B2B marketers often in hurry to reach their prospects’ inbox ignore some essential email marketing practices and later pay heavy price. Sending unsolicited emails, email blasts, emails with misleading subject lines, all triggers ISPs and taint your sender reputation. Given below are 6 intelligent practices to gain more from email marketing. First Don’t send emails to […]

Amy John / February 10, 2021

Email List Hygiene – Its impact on campaign success

An email campaign is the best way to reach a targeted audience base. Therefore, marketers go the extra mile to ensure that the business email lists are robust and up-to-date for maximum deliverables. Email List Hygiene thus gains prominence. Therefore, marketers worldwide have opted to buy email lists from reliable providers. Most marketers in pursuit […]

Amy John / November 5, 2020