How To Make The Best Out Of Email Marketing
Every business has set certain goals which need to be met and in todays competitive market there are various channels through which you can market yourself with your products and services. Although social media has taken over as the marketing platform today, email marketing continues to outperform other digital marketing channels. Digital marketing can help […]
10 Best Email Marketing Tips and Tricks
Email marketing is considered as one of the most successful marketing mediums on the web. When compared to social media giants like Facebook and Twitter, email marketing helps generate more sales. By sending compelling offers through emails you can reach out to your target segment. However when sending emails you need to pay attention to […]
How email marketing can help your business?
Can you grow your business without marketing? As a marketer, you probably have the answer. With fierce competition in the global world, marketing can be a tough job. Even though you are offering the best products and services it needs to be advertised before they sell. And attracting new customers every day is not easy. […]
7 Reasons You Should Invest in Email Marketing
Email Marketing is important. And many business owners believe that it is the most powerful strategy that can be used by them. For startups and established businesses, you can use email marketing to connect with new customers, build a relationship with current customers and retain them, create a market presence, increase sales and grow your […]
9 Best practices to improve your Email Open and CTR
There are so many factors that go into what drives open and click-through rates within the email marketing industry. After email marketing, the second most important metric of your email campaign is the click-through rate (CTR). All of us are happy when we get a smashing open rate, but when we lose the same reader […]
Email Marketing best practices in 2017
We all know that email is one of the most powerful tools for marketing your products and services. However, one has to hone the art of making your email marketing as effective as possible. While it was considered as the means to reach out to your potential clients, over the years we have seen it […]
Resending email to a non-opener: a step by step guide
The effectiveness of email marketing is unquestionable. According to the report published by ExactTarget (now Salesforce Marketing Cloud), email is the most preferred marketing platform for 77% consumers over any other online marketing communication channel. But like everything else, along with all beneficiary factors, email marketing also comes with some of its drawbacks (Also read: […]
3 Best Email Marketing Practices for Engaging Prospects
Lead nurturing is the main focus of every marketer, though meeting this target can be a stress on the nerve given the uncertainty of the availability of the right email addresses of targeted clients, time limitation, limited resources and uncertain prospect perspective towards a particular product, brand or business. Did you know lead nurturing through […]
5 Recent Trends In Email Marketing That You Must Follow
Let’s not get into the controversy of how Donald Trump became president of the United State of America and what are the effectiveness or ineffectiveness of his political strategies. Let’s be as apolitical as a smart marketer should be (*wink*). But do you remember the iconic campaigns conducted by Barack Obama? His email campaigns used […]
7 Proven Ways to Improve B2B Email Marketing Strategy
When the term business is used, it gets followed by the term ‘sales leads’. Isn’t it? Leads make for the future of a business and it all begins with a delivery-driven marketing campaign strategy. When deliverability and marketing come together, we can think of email at the very instance. Email marketing has over the years […]