5 Kinds of Email Addresses to be Removed from B2B Email Lists

Business Email List

What is the most scary thing about an email list to you? Perhaps you know it by now. The depreciation of the validity of email addresses in a b2b email list with passing time is a matter of concern to marketers than anything else. Business prospects and customers are who help to enhance your business possibilities and revenue you draw in from new business acquisitions is what matters at the end of every marketing program. Emails being the best marketing platform allowing in-person b2b communication, need the help of up-to-date and opted-in business email addresses. So, have you been able to identify the types of email addresses that you should remove from your business email lists? If you have not yet, let us help you run through 5 most prominent types that you should get rid of as soon as possible:

  • Duplicate Entries

These are entries that will strike you in the very first step of the email data verification process. Having said that, please monitor whether your CRM deduplicates every subscriber list. De-duplicating an email list is useful since email addresses are the most unique contact data. During this process, it is necessary that you check whether every email address is highly responsive and 100% permission-based. Even unsubscribes should be scrubbed off from your email list as per the Can-Spam Act. And, if you want to fresh buy b2b email lists from an b2b email data provider, make sure the provider has the right measures to prove that the lists can be put to immediate marketing use.

  • Non Opted-in email addresses

Possibilities of a few contacts not willing to opt-in to your email newsletters are always there. To keep such contacts in your business email marketing list is not something we encourage marketers to do. The reason being purchased lists may have email addresses that are outdated or that the contacts may not want to use to receive marketing emails. In such cases, your emails to them may straight reach the spam folder or in the worst scenario your IP address may get blocked by your ISP and the server, resulting in zero deliverables. So, in order to improve your sender reputation, email deliverability rate and CTORs, it is important that you remove email addresses that have not opted-in for emails from you.

  • Generic email addresses

You may have come across generic email addresses and you may also have used alisa email addresses to send emails to customers and buyers for feedback on a particular purchase, for tracking an order, and for introducing new discounted sale. For instance, an email address such as donotreply@abcz.com or info@helpdesk.com can be considered as a generic one. If you have such email addresses, then be sure your marketing emails will not reach the right recipient and will definitely not yield the result as expected. These are not opted-in email addresses, so better remove them before you end up spending your time and money on campaigns rolled out to such addresses. Your emails deserve to end up in the correct inbox of the target audience and not otherwise.

  • Email Addresses that bounce back mails

Your most reliable email marketing automation software may be the most dependable autoresponder tool for you, however, you need to be cautious of both hard bounces and soft bounces. Sometimes, hard bounces may be because the email addresses are invalid or it may be a blocked email address. Whatever be the reason, make sure this kind of permanent bounce backs should not affect your email list. It is recommended that such email addresses be scrubbed off your b2b email address list as soon as possible. Temporary bounce backs or soft bounces may be because the server and e-mail boxes may be jammed with other emails coming in and vise-versa. Nevertheless, keep a track on the number of soft bounces. If this is something that continues to happen, then delete such email addresses from your b2b email database.

  • Inactive or disengaged email subscribers

According to A/B testing, you can keep a track on the email metrics such as the email open rate and click-through activity of an email recipient. If analytics say that some subscribers have stopped opening or clicking through your business emails, then do not scrub their email addresses from your email list immediately, instead check their past activity record and see when they clicked through your past emails and which particular emails they opened. This will give you an idea on which subscriber list these email addresses should be sorted under. Then arrange for a re-engagement campaign and send them emails with opt-in settings, inquiring them for their feedback. While a few may opt-in for future emails, others may not. You can go ahead and delete the ones that do not opt-in for your tailored emails. Your emails should be catered to your prospects’ interests and needs, without doubt, but remember email list cleansing is important as being marked as spam may harm your sender reputation. The best way to get rid of wrong email addresses is email appending. Play by the game to get your results right!

Older the email address, more may be the propensity to abandon it. As there are chances that email test may result in email bounce back. There may be a possibility that the email recipient may have changed his or her email service provider or may have lost interest in your product or service, and may not just want to opt-in for receiving any further emails from you. Once you are done validating your b2b email marketing lists, segment it on the basis of time of subscription. You also need to check the CTORs, unsubscribe rates or churn rates, and bounce rates of older lists and compare the data with that of your new lists. The old contacts who are as active as your new contacts should not be removed from your b2b email address lists.

Bid goodbye to any part of an email marketing strategy (Also read: 7 Proven Ways to Improve B2B Email Marketing Strategy) that blocks your leads and conversions. Email Data Group’s email database management services help to elevate the quality of your business email database. Get a Quote today!

On the day of her graduation, Judy finished reading Robin Sharma’s The Monk Who Sold His Ferrari. It certainly was the turning point in her life because instead of her 5 figure engineering job she decided to join a start-up that developed gaming apps – because that’s what she wanted to do. The start-up experience not only shaped her go-getter, never-say-die attitude but also made it possible to have different perspectives and ideas about people, circumstances and situations. Today after lending her support and knowhow to more than 8 start-ups, she is a successful Digital Marketer and Consultant, having first-hand experience in working on social media, email blasts, online marketing and SEO. Based out of Ohio, Judy stays with her pet pug, enjoys wine and coffee, and celebrates Thanksgiving with her friends from the 1st start-up!

Lead Generation: 5 Smart Moves to Boost ROI

The process of lead generation is the back bone of any marketing endeavor. One of the most important aspects we need to keep in mind is that a collaborative effort between sales and marketing is the best solution. Without the work of the marketing team, creation of leads is not possible, and without lead nurturing done by sales, business is not possible. Here are 5 of the most popular and successful strategies which are useful towards creating a genuine lead.

Clear Objective: 

Any marketing strategy should have a clear mission statement; is it creating new leads, pitching a new product/new service, or an advertising campaign to increase visibility of the company and its brand. By doing this, the marketing strategy will have a clear direction.

Research:

Your prospective clients have a lot to tell you. Listen to them, understand what they need. Pushing products and services at a crowd which is looking for something else is only going to drain your resources. A razor sharp marketing plan requires an in depth analysis done on the prospect need.

Precise Nurturing:

Every lead is unique. Thus putting in place a step by step nurturing program which is dynamic will help in ensuring that your marketing plan stays relevant.

Create compelling content:

Every stage of the lead nurturing process should have content which is created for it, exclusively. This has always been the best way to ensure that leads are nurtured according to their activity and sales readiness.

Follow Up:

This has been found be the one of the weakest points in marketing strategies all over. Every lead is a potential sale and has to be followed up.

Incorporating these features smartly into the marketing process has always brought about substantial increase in sales. Using these tried and tested processes will yield results and also give value to the entire marketing strategy.

On the day of her graduation, Judy finished reading Robin Sharma’s The Monk Who Sold His Ferrari. It certainly was the turning point in her life because instead of her 5 figure engineering job she decided to join a start-up that developed gaming apps – because that’s what she wanted to do. The start-up experience not only shaped her go-getter, never-say-die attitude but also made it possible to have different perspectives and ideas about people, circumstances and situations. Today after lending her support and knowhow to more than 8 start-ups, she is a successful Digital Marketer and Consultant, having first-hand experience in working on social media, email blasts, online marketing and SEO. Based out of Ohio, Judy stays with her pet pug, enjoys wine and coffee, and celebrates Thanksgiving with her friends from the 1st start-up!

How to score customer relationships, not mere targets!

Typical conversation scenario between marketing and sales:

Marketing team: We are generating leads but you sales guys are not closing

Sales team: You are delivering wasteful leads; that is why we are not selling”

Leads left behind! –

Wherein lays the gap? Are marketing and sales teams missing the mark?

One answer: Qualification criterion!

With each early-stage opportunity lost to strike a value-driven dialogue, you lose a chance to solidify relationships. The least preparation you have to get-in-touch with the right customer, the lesser the chances of validating data.

A disconnected approach between demand generated through marketing and sales telemarketing calls is enough to trip you up. To find a solution to this, enterprises wait long but no sooner they get disappointed with little real progress to drive business. It is not surprising that about 92% of companies suffer from lack of lead alignments to low conversion rates as per the study made by Corporate Visions. Knowing the right people to include in relationship management could have paved the way of successful customer relationships and more repeated business deals rather a low targeted and wasteful lead.

Relationships; not mere transactions – closing the conversation gap

It is not enough to simply deliver leads to sales team; delivering quality leads can strike the real deal. A lead churned through misappropriation of quality score can spell business revenue disaster! This is where true co-ordination and communication with sales team comes to play. Understanding customers type and specific lead quality is the lifeblood of true sales. A solid working relationship between marketing team and sales can only cultivate genuine interest of the prospect and in turn a real business opportunity. If sales and marketing focuses more on cultivating customer relationships, conversions will eventually follow! So employ the right messaging tools to transmit prospects data flow between the sales and marketing team seamlessly.

Up selling and cross selling opportunities are inversely related to sales. A sale focussed on customer relationships rather than transactions is more likely to generate more deals, more business relationships! If you make the most out of the data gathered through telemarketing, you drastically improve communication breakdown and boost sales.

Research your leads:

A sales person is client-focused, while marketing person is message-focused. Let the sales person capture customer’s reaction via marketing message to make fine adjustments that are routed back to marketing. Applying tacit knowledge to analyze, categorize, capture and re-distribute leads to the marketing team offers a true insight to the marketing message iteratively, eliminating the need of face-to-face interaction between marketing and sales. Measuring the right customer engagement score can rightly nail a sale and build profitable relationships between the two coordinating teams as well as with customers.

Reach prospects via new sources:

It is not enough to simply rely on the data collected through teleprospecting. Reach out to your prospects via multiple ways-send a tweet, LinkedIn mail, Facebook message or even a voicemail. Chances are you generate responses if not through one channel, obviously the other. Research LinkedIn company profiles, latest blog posts, look up to company websites, or tweet posts to know more about your target customer.

Include specific qualification criterion:

A general consensus about the qualification score to foster 1:1 sales and marketing co-ordination is important to drive profitable business results. Embark on a standard qualification criterion to be agreed upon and saved in a shared document by the sales and marketing team for future references. By and large, make periodical reviews of qualification criterions to ensure that quality score stay fresh, updated and most relevant to strike the right business deals.

On the day of her graduation, Judy finished reading Robin Sharma’s The Monk Who Sold His Ferrari. It certainly was the turning point in her life because instead of her 5 figure engineering job she decided to join a start-up that developed gaming apps – because that’s what she wanted to do. The start-up experience not only shaped her go-getter, never-say-die attitude but also made it possible to have different perspectives and ideas about people, circumstances and situations. Today after lending her support and knowhow to more than 8 start-ups, she is a successful Digital Marketer and Consultant, having first-hand experience in working on social media, email blasts, online marketing and SEO. Based out of Ohio, Judy stays with her pet pug, enjoys wine and coffee, and celebrates Thanksgiving with her friends from the 1st start-up!

Grow your customer base with direct mailing

Your first step is to connect to your customer at a personal level. It’s undeniable that technology has changed direct marketing trend. Direct mail has been enhanced by web technologies in many ways. It is a great marketing strategy at getting leads to visit a webpage. They encourage your valuable customers to buy online. They can even collect information from your prospects.

Through direct mail, you can reach a specific group of people, who are more likely to buy or consider buying your products or services. You can select them by postcode and region. Or, you can use other criteria like age, gender, income or interests. Once you have a profile of your customer, you can create a database.

Following are important key features which helps you in customer acquisition.

Overloaded email-box, direct mail is much more impressive

In emails, our inboxes are overloaded with personal communication, updates, news and other offers. But unfortunately your customer does not have time or desire to click into each and every email.

Direct mail helps you build a long term relation easily. Direct Mail puts your message straight into hands of customers and prospects,moment they walk into their homes or arrive at work.

  • You can customize your campaign by using your customers’ names and discussing their needs.
  • By acknowledging their birthdays or other events, you can build relationships and get closer to your customers.

A direct mail has opportunity to be much more impressive than a simple email.

Direct mails are difficult to avoid

How many emails do you read a day? Fact is that most of us get many more emails than we actually want to read — or are even capable of reading.So what happens to all your mails that you wrote with a nice, catchy subject line?  This is what happens to your good sales message. Sending it was a waste.Emails are easy to ignore.

But Direct Mail is tangible. If it’s put aside, it’s also picked up again, studied and re-considered. Mail is immediate and durable. This is perfect for building long-term customer relationships.

Direct mail, much more integrated

A mail can help take your customers from brand awareness till point of purchase. And, if you are selling online or building your social media presence, your mail can easily provide a discount code for online use or offer rewards to customers who agree to join a Facebook group or like a product.

Direct mail, easily accessible 

Enclose an order card or return envelope and you’ll know exactly, how many people respond to your direct mail campaign. You can also use online discount codes, customized email addresses or phone numbers so you customers can choose the way they can get in touch with you.

Direct mail, more trustworthy

With increased technology, there is a bigger concern for privacy. Hackers are constantly breaking into “secure” sites. People trust electronic communication less and less. Phishing scams are common and people do not trust attachments and links in an email. In addition, fancy emails with multiple attachments aren’t seen as trustworthy. People are suspicious and careful in online world. This caution is entirely a disadvantage for any communication that helps you selling your product. In fact, even simple words you write might be suspected. You cannot believe everything you read on Internet.

Direct mail is not faced with these same problems. You can “attach” as much as you want without setting off alarms.

Enhanced delivery

Although a straightforward postcard can work, it’s certainly nice to have so many options.If you want to stand out to your prospects, you must do something different than what your competitors are doing. Everyone can send an email, but direct mail is something special these days.

Several researches show that direct mail connects with customers on a deeper and emotional level and provides a much higher response rate.Direct Mail is flexible – and can be used at every step of your customer drive. It helps you keep your customers’ attention. In any step, whether you are focused on lead generation, introducing a new product, Customer Relationship Management or database development, direct mail has a role to play. Use this facility to send a card, letter, brochure or catalog – whatever that engages your customers or prospects most.

Email Data Group’s mailing lists and array of other online marketing product and services are unbeatable and un-matchable and hence are popular among the marketers. Whether you are looking for B2B email lists to start your email campaigns or Consumer email lists, Email Data Group has the right solutions for every marketing needs.

 

On the day of her graduation, Judy finished reading Robin Sharma’s The Monk Who Sold His Ferrari. It certainly was the turning point in her life because instead of her 5 figure engineering job she decided to join a start-up that developed gaming apps – because that’s what she wanted to do. The start-up experience not only shaped her go-getter, never-say-die attitude but also made it possible to have different perspectives and ideas about people, circumstances and situations. Today after lending her support and knowhow to more than 8 start-ups, she is a successful Digital Marketer and Consultant, having first-hand experience in working on social media, email blasts, online marketing and SEO. Based out of Ohio, Judy stays with her pet pug, enjoys wine and coffee, and celebrates Thanksgiving with her friends from the 1st start-up!

Customers are not just data- Treat them right

customer database

Please Note: Your customers are not mere data!

Your organization had been managing and tracking customer communications so far. You store every customer story right from their purchase, interactions, for quite a long time.  All organizations collect data and store them for a useful purpose. But making most of this data, looking at them, analyzing them and using it effectively – can really bring some magic in business. Invest in email appending. This ensures that your email lists are top notch.Data becomes a useful guide for your company. It provides a better insight about your customer. In fact, it is important for you to know that how much knowledge is actually needed to know your customer. You should know, what is appropriate to discuss. Apparently we have more information than what our customers can think we can have.

Following are the questions you need to ask often before you evaluate your customers.

An enormous data in your customer base talks about your customer – is it enough?

Huge customer-data can provide you better insights; helping you making a better decision. Actually in a real time scenario, there should be a balance between data you hold, activities that are carried out, and the way you utilize the data. A modest approach in entire data mining process can make you achieve desired result.  With advancement in information technology, data gathering and several analytics, you are able to find out more data. You can create targeted emails lists from it. Anybody can find information through advanced tracking mechanism and appending. But this do not mean that you can reveal them as often as you wish because “you are capable” of tracking your customer through this data.  An honest data mining approach can really make you learn about your customers’ requirements well and help you to find out how your products and services can serve these needs. Data that does not help you in understanding your customer should be removed instantly

Does this “creepy” data annoy your customer?

It is vital for you to know about your customer thoroughly. They help you. You know whether they have opened your email or whether you have been opt-out from their existing list. You are aware that they are not satisfied with products or the services you provide and are they buying from your competitors.  You need to utilize this information to improve your product features or extend your services. You also know when they open your mail, or look into your website. But is this useful information to be mentioned in your email? The “scary” factor of this enormous data mining efforts gives us a one-sided viewpoint on what we can use to communicate with our customers. You just need enough data to provide value added service and keep pace with your customer’s requirement. Make sure that you data should be able to communicate some value to your potential customers when they actually need it.

Data helps you measure your customer’s requirement well and help you provide what they are looking for. It is not something to control or persuade them. Knowing something about your customer which does not serve them or meet their requirements will just hinder your relationship with them. It would not help them to grow. When you buy email lists, always ensure you match it up with your current email database.

Remember it takes 12 positive experiences to make up for one negative experience. News of bad customer service reaches more than twice as many ears as praise for a good service experience.

How smart is your customer-data strategy?

Your customer-data strategy needs to evolve with advancement of current tech savvy scenario. A successful strategy has key components like- “cloud-based”, “App-centric”, ‘Smart’ data and so on.

Customer Data Management (CDM)

Do you have a solution mechanism in your organization where data is collected? Customer data management streamlines customer feedback mechanism (CFM) and customer relationship management (CRM).  CDM must be tightly integrated across all departments (sales, HR, marketing) in your organization.

Prioritize your front line customer

Most organizations spend more time and energy in looking out for new customers. They also spend time and resources for retaining these customers. Customer retention needs less money. You spend more money in searching for new customers than to retain old customers. In that scenario, it is important for you select “RIGHT” people. Prioritize these “RIGHT” people as your front line customers. Increasing the customer life time value is most important.

Here are some new strategies for customer retention

  • Use emails to send special promotions
  • Use customer surveys to understand their experience
  • Make them happy by offering personalized experiences

Measure customer satisfaction; find out whether they are really happy

Customer satisfaction plays an important role, within your business. Not only is it a leading indicator to measure customer reliability, identify unhappy customers, increase ROI; it is also a key point of differentiation that helps you to attract new customers in competitive business environments.

You cannot wait until there is a sign of obvious dissatisfaction at your customer end; you need to take action. To understand their requirement and respond to them immediately you need to be proactive and anticipate what your customer wants.

On the day of her graduation, Judy finished reading Robin Sharma’s The Monk Who Sold His Ferrari. It certainly was the turning point in her life because instead of her 5 figure engineering job she decided to join a start-up that developed gaming apps – because that’s what she wanted to do. The start-up experience not only shaped her go-getter, never-say-die attitude but also made it possible to have different perspectives and ideas about people, circumstances and situations. Today after lending her support and knowhow to more than 8 start-ups, she is a successful Digital Marketer and Consultant, having first-hand experience in working on social media, email blasts, online marketing and SEO. Based out of Ohio, Judy stays with her pet pug, enjoys wine and coffee, and celebrates Thanksgiving with her friends from the 1st start-up!

9 ways to figure out how many potential customers you have

lead generation

Your ideal customer is out there, its just a matter of you looking in the right place, at the right time, using the right tools! Lead generation is never an issue if all the 3 are in place. Before you actually begin with lead generation, sorting out your areas of approach and methods you use to approach your prospects needs to be planned and mapped. Given below are 9 ways in which you can generate quality leads for your business.

Step 1

Develop a plan

Consider who would make an ideal customer for you. Find out, what department is most likely to buy your products or services, and what individual would be the one to decide the specific purchase requirements. Make calls to find out, if required. Then consider how that individual would normally find products or services like yours. What circles do they travel in? Who are they likely to listen to or where do they look when they want to buy a product or service. Make sure to find a way to put your information, or yourself, in their path.

Step 2

Make your presence felt

Sales often happen because potential customers hear about your products and services in several ways and from different sources. The more often they hear about you, the more likely they are to consider, when they are ready to buy. Emails are the best way to approach your prospect and also stay on top of their mind. Periodic emails are an essential element of your marketing strategy. Buy email list that are verified and opted in so you don’t have to do the dirty work. 

Step 3

Work your local newspapers

Daily and weekly newspapers are an incredible source of contact information and leads to potential customers. Look out for names of people who have been endorsed, who have won awards recently, who have opened new businesses, or who in any way may be potential customers. Send those people personalized mails to congratulate them on their success. Tell them how interesting the article about them was. Do not forget to include your company name and slogan along and any appropriate product information with your signature.

Step 4

Sponsor Events

Look out for events that may get your potential market together. Contact the organizers of the event. Offer to give away your product or service as a prize during the event in exchange for having the group promote you in their promotions.

Step 5

Work your personal network

Ask your friends if they know of people who can use your services, or people who may know others who could use your services. If your pricing structure allows it, offer friends and business associates remuneration for referrals that turn into jobs.

Step 6

Study your successful competitors

Find out your competitors, where do they advertise? Where do they network? What strategies do they follow? What works for them may work just as well for you.

Step 7

Find your “place” in Google

Google is the new yellow page. While you’re at it, be sure to list yourself in any directories you qualify for. Chambers of commerce and other local business groups often have member directories in which you can list contact info and website address (URL).

Step 8

Ask for feedback when prospects do not buy

Ask for feedback, if your customer is not buying from you. Find out whether they found a product that better served their needs? Have they decided, they don’t need the product at all? Did they just delay their buying decision? Did they find it difficult to place an order on your web site? Use what you learn to make needed changes and watch your business grow.

Step 9

Attend meetings and seminars that your prospects might attend 

If you’ve been doing that and haven’t made contacts that could lead to sales, try new networking groups. Look in the newspapers to see what other organizations hold events that might attract your target market and attend some of those meetings.

Follow up after meetings. Contact the people you’ve met to see if they may be prospects. If they say they don’t need your services now, ask when a good time to call them back would be, or if they have business associates who could use what you sell now.

On the day of her graduation, Judy finished reading Robin Sharma’s The Monk Who Sold His Ferrari. It certainly was the turning point in her life because instead of her 5 figure engineering job she decided to join a start-up that developed gaming apps – because that’s what she wanted to do. The start-up experience not only shaped her go-getter, never-say-die attitude but also made it possible to have different perspectives and ideas about people, circumstances and situations. Today after lending her support and knowhow to more than 8 start-ups, she is a successful Digital Marketer and Consultant, having first-hand experience in working on social media, email blasts, online marketing and SEO. Based out of Ohio, Judy stays with her pet pug, enjoys wine and coffee, and celebrates Thanksgiving with her friends from the 1st start-up!