Lead Mining: Strategies That Work For You
Lead generation is an important facet of any company’s marketing strategy. A lead converts into a sale only if there is a strategy in place. Lead generation can be done in many ways. It has been proven over time that a multi pronged strategy is the best method. There are various steps involved in the […]
How to score customer relationships, not mere targets!
Typical conversation scenario between marketing and sales: “Marketing team: We are generating leads but you sales guys are not closing Sales team: You are delivering wasteful leads; that is why we are not selling” Leads left behind! – Wherein lays the gap? Are marketing and sales teams missing the mark? One answer: Qualification criterion! With […]
Three Surefire Ways to Boost Your Email Marketing ROI
For every dollar spent on it, an Email brought in $40.56 in 2014 According to survey by DMA, email has outnumbered other online marketing channels by a large margin and emerged as the most profitable marketing strategy. With a many emails addresses and lack of strategy is getting it difficult to meet your ROI? You […]