Are You Holding Back Your Web Solutions to Engage B2B Customers?

Top brands of the world are concentrating on their customer loyalty programs more than ever! Giants from automotive, computers, online payment services, IM applications, e-commerce solutions and other thriving industries are working hard to keep a 90%-above customer loyalty engagement strength. Customer satisfaction results is a statistics that any company would proudly boast in all their promotional campaigns. You’ll place these as “90% happy customers”, “100% customer satisfaction” etc. logos at the bottom of every webpage you’ve made for your visitors to see. Advanced web solutions can showcase your customer marketing efforts easily. But, ease of access comes at the price of heavy competition. Customer marketing is not a vanity anymore, but a necessity to survive in the online market.

Web Solutions – a 360-degree Customer Engagement Tool

  • Where do you stand in engaging your customer?

    b2b engagement cycle that web solutions could work upon

Customers are rulers of the online galaxy. A decade or two back, sellers used “sales-talk” to influence buyers. Needs were created (if not motivated) according to the producer’s demands. Sadly, those days are gone! Now, buyers (especially professional B2B purchasers) have complete control over their purchasing decisions. The need of any human intervention is required only after 60% completion of the buying process.

Hence, there are web solution tools like content platforms, incentive programs, free document downloads, helpful insights, growth checkers etc. that indirectly influence their decisions beforehand.

  • How to engage B2B buyers online?

The deal is to educate the customer, than selling your product. You don’t tell them what to buy, why you are best! The online market is vast, and transparent. Before they even come in contact with you, they know about:

–          Your background

–          What previous customers have to say about you

–          Your current position in the market, and finally

–          Your capability to fulfill their requirements

They are also taking third-party recommendations into consideration. In fact, they are betting most of their bucks on that!

Customer satisfaction hence can’t be expected to come from a one-time purchase of your product. B2B buyers want to be rewarded in every step of the way. A multi-step strategy is what takes you ahead in the big game of customer marketing.

This strategy includes three essential steps:

–          Educating

–          Influencing

–          Nurturing

So, are your web tools up to solving these three basic necessities for the customer? Know more about nurturing customers through web solutions on our detailed discussion: Pressing the Right Nerve of Online B2B Prospects.

Email Data Group provides you with the right tools to solve your customer engagement requirements. Contact us at 800-710-4895 / info@emaildatagroup.net with your queries.

On the day of her graduation, Judy finished reading Robin Sharma’s The Monk Who Sold His Ferrari. It certainly was the turning point in her life because instead of her 5 figure engineering job she decided to join a start-up that developed gaming apps – because that’s what she wanted to do. The start-up experience not only shaped her go-getter, never-say-die attitude but also made it possible to have different perspectives and ideas about people, circumstances and situations. Today after lending her support and knowhow to more than 8 start-ups, she is a successful Digital Marketer and Consultant, having first-hand experience in working on social media, email blasts, online marketing and SEO. Based out of Ohio, Judy stays with her pet pug, enjoys wine and coffee, and celebrates Thanksgiving with her friends from the 1st start-up!

New Wave of Change hits Digital Marketing Shores – Is Your Surf Gear Ready?

There is no denying it: marketing strategies have evolved over time – as has the world around it. In a recent European survey, groups of marketers were asked to compare the marketing scenario of today to that when they started their career. About 70% agreed that they are living in a completely different world. Print media and direct communications have been taken over by virtual interactions. The online market is flourishing with new experiences every day for its users. But even digital marketing is not the final stage for the evolution of marketing on a whole. The cycle continues. Will current digital marketing practices thrive, or perish under the current surges of change?

digital marketing wave hits

“The Golden Era of Digital Marketing is approaching”

We know that change is happening, but how fast? For 58% marketers around the world, the pot has boiled faster in the last year than the previous five years combined. And 72% see this as an opportunity for new technologies rather than a threat for old strategies.

  • 86% companies agree that marketing on a whole is taking a positive turn
  • But there is a 50-50 vote that whether it’s a gradual change, or a dramatic one
  • Over the last five years, marketing (especially internet connected digital reach) has become:

–     The main revenue contributor for most companies.

–     A major influencer of overall business strategies.

–     The decider on applying technology to modify customer expectations.

Claim to Fame – Armory for New-age Digital Marketers

So, when we say change, what are we actually implying? Are B2B clients not interested in the old products and services anymore? Or does it have something to do with the way of representation? Answer to this question is dynamic. Actually, the change consists of a little bit of both.

  • B2B Services – Solutions which make the businesses run better, need to change with the fast-shifting buyer environment of the new age. Thorough and consistent prospect analysis is required each time a campaign is being launched.
  • B2B Marketing – Enhanced connectivity of the buyers make representation of business products much more stringent. Hence, new digital marketing strategies need to be formulated.

How are we intending to adopt the change?

  • 78% marketers believe that continuous upgrade to newer technologies is key to succeed in the digital market.

–          Companies need to adapt to the dynamic technical advancements, and plan their marketing strategies on that basis.

–          Budgets of technology purchases need to be increased. It’s a good sign that 77% major companies have committed to increase their digital marketing budgets this year.

  • 72% feel the increased permeation of products in consumers’ daily life routines.

–          Diversify marketing into different channels. A B2B buyer simultaneously consults six media on average before finalizing a buy.

–          Respect the prospect’s individuality and personalize marketing strategies accordingly.

  • 52% marketers see a mobile-enabled future for digital marketing.

–          With most of the world going mobile on smartphones and tablets, responsiveness of digital content can’t be avoided anymore. Specific digital marketing techniques have to be mandated for these particular technologically enabled groups.

The wave of change has hit existing marketing models over the world. Buyer trends are changing and digital marketing, as we know it, will change too. But that is the price of operating in a dynamic B2B environment. Either you adapt to it, or perish. Any marketing channel’s chance to survive is proportional to the relevance it strikes with its target groups. So, grab your life-jackets. It’s going to be a bumpy ride with a pot of gold at the end of the rainbow.

On the day of her graduation, Judy finished reading Robin Sharma’s The Monk Who Sold His Ferrari. It certainly was the turning point in her life because instead of her 5 figure engineering job she decided to join a start-up that developed gaming apps – because that’s what she wanted to do. The start-up experience not only shaped her go-getter, never-say-die attitude but also made it possible to have different perspectives and ideas about people, circumstances and situations. Today after lending her support and knowhow to more than 8 start-ups, she is a successful Digital Marketer and Consultant, having first-hand experience in working on social media, email blasts, online marketing and SEO. Based out of Ohio, Judy stays with her pet pug, enjoys wine and coffee, and celebrates Thanksgiving with her friends from the 1st start-up!

Why Newsletters Deserve a Permanent Place in Your B2B Email Marketing Strategy

“Must-Read” newsletters are raging in the market nowadays. And why not! Businessmen read more mails in a day than all the newspapers in a whole week. Specific newsletters, rapping the reader’s nerve points, strike much more relevance than generic tabloids. Peoples’ need for authenticated, instantaneous newsfeeds has increased. It’s a common observation that big businessmen prefer to collect their daily dose of current affairs online.

email marketing newsletters

Emails thrive in their genuineness and respected by readers for their authenticity. Email marketing brings B2B readers close to their desired content, and typically, to their respective business objectives.

  • Tomorrow’s Information – Today

If there’s a new development in the company, let your subscribers know. Have a new product? Create a newsletter on its features.  B2B newsletters reduce the time-gap between you and your clients. Readers have the latest information right from the horse’s mouth, right on the day it happens. Their dependency on third-party authentications is minimized.

  • Highly customizable

Unlike in print media, where the writing is in the form of an impartial narrative, target groups for your newsletter is already defined. You can tweak its theme and features and mold it to suit your prospects’ needs. But being an e-newsletter doesn’t mean that it comes devoid of protocols. Readers, especially B2B readers, are known to take their personalization with a dash of professionalism.

  • Low maintenance and follow-up costs

You can’t set up a new shop for each product in the real world. These limitations don’t apply in the online market. Changing the website theme has a much lesser cost than its real life counterpart. An employee – a team at most, and a few tools – that’s all that is required to maintain an average website. Once the website theme has been changed, the newsletter can follow suit – and that also without any extraordinary deliberations.

  • Opportunity for expansion

Trying out newer topics and trends allow you to reach new recipients. The online advantage already expands your horizon to reach a bigger number of audience. With a little help from what you have to offer, subscriber counts rise even more.

Additionally, repeated B2B Newsletter campaigns also:

  • Increase customer loyalty and brand awareness
  • Add revenue to the host with higher transaction/purchases
  • Help in cross-promoting and upselling products amongst selected target groups
  • Act as an adaptable feedback mechanism
  • Takes care of current customers with regular follow-ups

Adaptability is one more reason for choosing newsletters over any other medium. Proper customization allows B2B newsletters to serve as ideal brand ambassadors. Establishing a brand is a complex job – with differences in needs from time to time. Newsletters can address this issue flexibly and bring out solutions on a real-time basis.

On the day of her graduation, Judy finished reading Robin Sharma’s The Monk Who Sold His Ferrari. It certainly was the turning point in her life because instead of her 5 figure engineering job she decided to join a start-up that developed gaming apps – because that’s what she wanted to do. The start-up experience not only shaped her go-getter, never-say-die attitude but also made it possible to have different perspectives and ideas about people, circumstances and situations. Today after lending her support and knowhow to more than 8 start-ups, she is a successful Digital Marketer and Consultant, having first-hand experience in working on social media, email blasts, online marketing and SEO. Based out of Ohio, Judy stays with her pet pug, enjoys wine and coffee, and celebrates Thanksgiving with her friends from the 1st start-up!