The Top 10 Email List Providers: A Comprehensive Overview of Pricing and Features

Email marketing has become an essential tool for businesses of all sizes to connect with their customers and drive sales. Targeted marketing through email lists has become a crucial aspect of any successful marketing strategy. With the rise of digitalization, businesses have recognized the importance of targeting their audience with personalized and relevant content to increase conversions and drive sales. However, building an effective email list can be a daunting task for many businesses. This is where email list providers come in. Email list providers are companies that offer databases of targeted and verified emails for various industries, demographics, and interests.

These databases can help businesses reach out to potential customers who have already shown interest in products or services similar to what they offer! In this ultimate guide, we’ve compiled a list of the top 10 email list providers that are expected to dominate the market in 2024.

1. Lakeb2b:

Lakeb2b is a leading email list provider that offers highly targeted and accurate data to help businesses reach their target audience. With over 14 years of experience in the industry, Lakeb2b has established itself as a reliable source for email lists and other marketing services.


Lake B2B’s services can vary depending on factors such as the volume of data required, the level of customization, and additional features or services included. Typically, pricing models may involve one-time purchases, subscription plans based on data usage or access, or custom pricing based on specific business needs. It’s best to contact Lake B2B directly or visit their website for the most accurate and up-to-date pricing information.

Lakeb2b also offers volume discounts for larger orders, making it an ideal choice for companies looking to expand their reach or run multiple campaigns. Moreover, they have no hidden fees or long-term contracts, providing customers with transparent pricing that can fit into any budget.


  1. Lakeb2b’s email lists are regularly updated and verified by their dedicated team of researchers to ensure accuracy and deliverability. They offer a wide range of targeting options such as location, industry, job title, company size, and more to help businesses reach their desired audience.
  2. One of the key features of Lakeb2b is its custom data service where businesses can request specific criteria for their target audience. This allows them to create personalized email lists tailored to their unique needs.
  3. In addition to email lists, LakeB2B also provides additional services such as email verification and hygiene solutions. This ensures that your emails are delivered successfully without getting bounced or marked as spam.
  4. Another notable feature is the responsive customer support offered by LakeB2B. Their team of experts is available 24/7 via phone or email to assist with any queries or concerns that customers may have. From helping with list selection to guiding campaign strategies, the team at LakeB2B goes above and beyond to ensure customer satisfaction.

2. Spanglobalservices:

Spanglobalservices is a leading email list provider that offers comprehensive services to help businesses reach their target audience effectively. With over 15 years of experience in the industry, they have established themselves as a trusted source for high-quality email lists and data solutions.

Spanglobalservices offers a wide range of email marketing solutions for businesses of all sizes. They provide customized email lists based on specific target criteria such as industry, job title, location, and more. This allows businesses to reach their ideal prospects and maximize their ROI. The company also offers data appending services to help enhance existing databases with missing or outdated information. This ensures that the email list is accurate and up-to-date, increasing the chances of reaching the right audience.


The pricing structure at Spanglobalservices is highly competitive and transparent. They offer flexible pricing plans to cater to the needs of different businesses. The cost of their services depends on various factors such as the type of list requested, the size of the list, and additional services required.

For example, purchasing a pre-built email list from Spanglobalservices can range from $99 for a small business list to $499 for an enterprise-level list with advanced targeting options. However, if you require custom-made lists or data-appending services, prices may vary accordingly.


  1. Customized Email Lists – As mentioned earlier, Spanglobalservices provides tailored mailing lists based on specific target criteria set by clients.
  2. Data Appending – Their data appending service ensures that your existing database is complete and up-to-date.
  3. Real-time Data Verification – Spanglobalservices uses advanced technology to continuously verify the accuracy and validity of their email lists.
  4. Multi-channel Campaigns – Along with providing high-quality email lists, they also offer multi-channel campaign solutions including direct mail campaigns and telemarketing services.
  5. GDPR Compliant – Spanglobalservices is committed to protecting the data privacy of its clients and ensures compliance with GDPR.
  6. 24/7 Customer Support – The company offers round-the-clock customer support to assist clients with any queries or concerns.

3. ZoomInfo:

With over 50 million contacts across various industries, ZoomInfo is one of the most comprehensive email list providers available in the market. It offers highly accurate and verified data with advanced search options for targeted outreach.


Zoominfo offers flexible pricing options to cater to the diverse needs of its clients. The company offers three main subscription plans – Basic, Professional, and Enterprise. The Basic plan starts at $4,500 per year and includes access to Zoominfo’s database of over 250 million contacts. The Professional plan starts at $18,000 per year and includes additional features such as advanced search filters and email verification tools. The Enterprise plan is custom-priced based on individual business needs and includes personalized support from a dedicated account manager.


Zoominfo’s platform is packed with powerful features that make it stand out from other email list providers in the market. Here are some of its key features:

  1. Advanced Search Filters: With over 20 different search criteria, users can easily narrow down their target audience based on various parameters like job title, company size, location, etc.
  2. Real-time Email Verification: Zoominfo’s real-time email verification tool helps ensure that your emails are delivered to accurate and active email addresses.
  3. List Building: Users can create highly targeted lists by combining multiple search criteria and saving them for future use.
  4. Data Enrichment: Zoominfo’s data enrichment feature allows users to append missing data points such as phone numbers or social media profiles to their existing contact lists.
  5. Integrations: Zoominfo integrates seamlessly with popular CRM systems like Salesforce and Marketo for easier lead management.

4. Data Axle Genie:

Data Axle Genie provides customized email lists based on a wide range of parameters such as location, industry type, job title, company size, etc. Its easy-to-use interface allows users to create targeted lists quickly.

Pricing: Data Axle Genie offers three main pricing plans – Basic, Pro, and Team – to cater to the diverse needs of businesses. The Basic plan starts at $99 per month and includes access to over 48 million business contacts and 222 million consumer contacts. This plan is ideal for small businesses or startups looking for basic contact information.

The Pro plan starts at $169 per month and includes all the features of the Basic plan with additional perks such as advanced search filters, unlimited lead exports, email verification tools, and more. This plan is suitable for medium-sized businesses or those looking for more in-depth targeting capabilities.

The Team plan is designed for large corporations or agencies that require multiple users and advanced integration options. This plan starts at $299 per month and includes all the features of the Pro plan along with team collaboration tools, API access, CRM integration, custom data appending services, and more.


  1. Advanced Search Filters: One of the standout features of Data Axle Genie is its advanced search filters which allow users to target specific demographics such as location, industry type, company size, job title, income level, etc. These filters help businesses narrow down their audience and reach their ideal customers effectively.
  2. Email Verification Tools: With Data Axle Genie’s built-in email verification tools, businesses can ensure that they are reaching valid email addresses without wasting time on bounced emails. These tools also provide spam filter testing to increase deliverability rates.
  3. Lead Management: Data Axle Genie offers lead management tools that allow users to track leads from initial contact until conversion. This feature helps businesses keep track of their leads and optimize their marketing efforts accordingly.
  4. Real-Time Data Updates: Data Axle Genie’s database is constantly updated in real-time, ensuring that businesses have access to the most accurate and up-to-date contact information for their targeted audience.
  5. Customized Data Solutions: For businesses with specific data needs, Data Axle Genie offers customized data solutions such as data appending services, CRM integration, and API access. These solutions help businesses personalize their marketing campaigns and improve overall effectiveness.

5. Hoovers:

Owned by Dun & Bradstreet, Hoovers offers high-quality B2B contact information and company profiles for effective lead generation. With over 120 million companies listed in their database, Hoovers provides access to a vast amount of business information that can help companies make informed decisions.


Hoovers offers flexible pricing plans to cater to the diverse needs of its users. They have three main subscription tiers – Basic, Standard, and Premium – with varying prices depending on the features included. The Basic plan starts at $99 per month and includes basic contact information for companies listed in their database. The Standard plan starts at $149 per month and offers access to more detailed company profiles, industry-specific news alerts, and advanced search filters. The Premium plan starts at $249 per month and includes everything from the Standard plan plus additional features such as financial data, social media analysis, and customizable lists.


Hoovers provides a range of powerful features that can benefit businesses in various industries. Here are some noteworthy features offered by Hoovers:

  1. Company Profiles: Hoovers offers detailed profiles for each company listed in their database. These profiles include important information such as company location, size, revenue estimates, key personnel details, contact information, industry classification codes (SIC/NAICS), competitors’ list, etc.
  2. Advanced Search Filters: With Hoovers’ advanced search filters, users can narrow down their search results based on specific criteria such as location, industry type or size while also using keywords to refine their search further.
  3. Data Integration: One unique feature offered by Hoovers is its ability to integrate with other systems like Salesforce, Microsoft Dynamics, and SAP. This integration allows businesses to access Hoovers’ data directly from their CRM or ERP systems.
  4. Customizable Lists: With Hoovers, users can create customized lists of companies based on specific criteria. This feature makes it easier for businesses to target their ideal audience and reach out to potential customers.

6. Lead411:

Founded in 2001, Lead411 has established itself as one of the leading providers of accurate and up-to-date B2B contact information. The company’s database includes over 18 million contacts and 14 million companies across various industries and locations. This vast pool of data allows businesses to target their desired audience with precision and increase their chances of conversion.


Lead411 offers three pricing plans to cater to the diverse needs of its clients – Basic, Pro, and Enterprise. The Basic plan starts at $75 per month and includes access to the company’s database with limited filters. The Pro plan, priced at $125 per month, offers advanced search filters and integration with popular CRM platforms such as Salesforce and HubSpot. The Enterprise plan is customizable based on specific business requirements.


Lead411 provides a range of features that help businesses streamline their email marketing efforts. Some of its key features include:

  1. Accurate Data: With a team dedicated to manually verifying all contacts in their database, Lead411 ensures high-quality data that is constantly updated.
  2. Advanced Search Filters: Businesses can use advanced filters such as job title, industry type, location, revenue range, etc., to narrow down their target audience and create highly targeted email campaigns.
  3. Email Verification Tool: Lead411’s built-in email verification tool helps businesses reduce bounce rates by ensuring they have valid email addresses for their contacts.
  4. List Building: Users can easily create customized lists based on specific criteria or import existing lists from other sources into the platform for easy management.
  5. CRM Integration: Lead411 integrates seamlessly with popular CRM platforms like Salesforce and HubSpot, allowing businesses to sync their data and manage all their email marketing efforts in one place.
  6. Email Campaign Tracking: The platform provides real-time insights into the performance of email campaigns, including open rates, click-through rates, and conversions. This allows businesses to optimize their campaigns for better results.

7. InfoUSA:

InfoUSA has been in the industry for over 45 years and has established itself as a trusted source for accurate and up-to-date business and consumer data. They have an extensive database with over 25 million businesses and 245 million consumers in the US, making it one of the largest databases in the market. InfoUSA offers both consumer and business mailing lists tailored according to specific requirements such as age group, income level, household size, etc., making it a perfect choice for targeted marketing campaigns.


InfoUSA offers flexible pricing plans based on your specific requirements. They have two main pricing options – Pay-As-You-Go and Subscription Plans. With Pay-As-You-Go, you can purchase individual leads or lists based on your target audience criteria. This option is ideal for businesses with occasional or one-time email marketing needs. On the other hand, their Subscription Plans are designed for businesses with regular email marketing campaigns. The plans offer unlimited access to their database and allow you to download up to 10,000 records per month.


  1. Targeted Lists: InfoUSA allows you to create highly targeted lists based on various criteria such as demographics, location, industry type, company size, etc., giving you more control over who receives your emails.
  2. Email Campaign Builder: Their user-friendly campaign builder tool enables you to design professional-looking HTML emails using pre-built templates or custom designs. You can also preview how your email will look on different devices before sending it out.
  3. Email Verification: InfoUSA ensures that your messages reach valid email addresses by verifying them before delivery. This helps improve deliverability rates and saves you from wasting resources on undeliverable emails.
  4. Real-Time Analytics: With real-time analytics tracking, you can monitor how your email campaigns are performing and make necessary adjustments to improve their effectiveness.
  5. List Segmentation: InfoUSA allows you to segment your lists based on various factors, such as customer behavior or past purchases. This feature enables you to send targeted and personalized messages, resulting in higher engagement rates.

8. Exact Data:

Exact Data boasts a database of over 42 million records covering nearly every demographic category imaginable. It also offers custom data appending services to enhance existing customer databases.

Exact Data is a reputable and trusted email list provider that offers comprehensive solutions for businesses of all sizes. With over 15 years of experience in the industry, Exact Data has a proven track record of delivering accurate and up-to-date data to their clients.


Exact Data offers competitive pricing options for their email lists, catering to the specific needs and budget constraints of their clients. Their pricing structure is based on the number of contacts required by the client, with discounts available for larger purchases. They also offer customized packages for clients who have specific targeting or segmentation requirements.


  1. Extensive Database: One of the key features of Exact Data is its extensive database with over 42 million verified contacts. These contacts are constantly updated and verified through various sources such as trade shows, government records, public filings, etc. This ensures that the data provided by Exact Data is highly accurate and up-to-date.
  2. Targeted Lists: Exact Data offers targeted lists that are segmented based on various criteria such as demographics, location, industry type, job titles, interests, and more. This allows businesses to reach their target audience effectively and maximize their return on investment.
  3. Customized Solutions: As mentioned earlier, Exact Data offers customized solutions for businesses with specific targeting or segmentation requirements. The team at Exact Data works closely with each client to understand their unique needs and provide tailored solutions that meet their objectives.
  4. Advanced Filtering Options: The platform provides advanced filtering options that allow users to refine their search based on multiple variables such as age range, income level, purchasing behavior, etc., making it easier to reach the desired target audience.
  5. Easy Integration: With seamless integration capabilities with popular marketing automation systems like Hubspot and Salesforce, Exact Data makes it easy for businesses to incorporate email lists into their existing marketing strategies seamlessly.

9. Lusha:

Founded in 2011, Lusha has quickly gained popularity as one of the top email list providers in the market. It boasts a database of over 60 million business contacts and counting. The platform uses advanced technology and algorithms to gather data from various sources such as social media profiles, company websites, and public databases to ensure the accuracy of its contact information.


Lusha offers three pricing plans – Basic, Pro, and Enterprise – tailored to cater to the needs of different businesses. The Basic plan starts at $75 per month and includes 500 credits which can be used for email or phone number searches. The Pro plan costs $149 per month with 1000 credits while the Enterprise plan is customized according to a business’s specific requirements.


  1. Advanced Search Filters: With Lusha’s advanced search filters, users can narrow down their search results based on specific criteria such as job title, industry, or location to find their ideal prospects.
  2. Contact Enrichment: This feature allows users to enrich existing contact lists by providing additional details such as email addresses and phone numbers for each contact.
  3. CRM Integration: Lusha seamlessly integrates with popular CRMs like Salesforce and HubSpot allowing users to import contacts directly into their CRM system.
  4. Real-time Data Verification: Unlike other email list providers that offer outdated data, Lusha uses real-time verification tools ensuring the accuracy of every piece of information provided.
  5. Multiple Contact Channels: Lusha provides not only email addresses but also phone numbers and social media profiles, making it easier for businesses to connect with their potential customers through different channels.

10. Salesforce Data Studio:

With access to over 2 billion anonymized consumer profiles, Salesforce Data Studio provides a vast repository of data for targeted marketing campaigns.

Salesforce Data Studio is a powerful email list provider that offers a comprehensive suite of tools for managing and utilizing customer data. It is part of the larger Salesforce Marketing Cloud, which provides marketers with a range of solutions for email marketing, social media advertising, and customer engagement.


Salesforce Data Studio offers flexible pricing options based on the volume of data used and the number of contacts in the database. It also offers customized packages for enterprise-level businesses with larger databases. While specific pricing information is not publicly available, interested users can request a quote from Salesforce’s sales team.


  1. Data Management: With Salesforce Data Studio, users have access to a centralized dashboard where they can manage all their customer data from multiple sources. This includes importing and exporting data files, cleansing and organizing data, and creating custom segments for targeting.
  2. Third-Party Integrations: One of the key features of Salesforce Data Studio is its ability to integrate with third-party data providers such as Acxiom, Experian, LiveRamp, and Dun & Bradstreet. This allows marketers to enhance their existing customer profiles with additional demographic or behavioral data points.
  3. Audience Creation: The platform offers advanced audience creation capabilities that enable marketers to build highly targeted email lists based on various criteria such as demographics, interests, past interactions with the brand, etc.
  4. Segmentation & Personalization: With Salesforce Data Studio’s segmentation feature, users can further refine their audiences based on specific characteristics or behaviors within each segment. This allows for more personalized and relevant email messaging.
  5. Analytics & Reporting: The platform provides real-time analytics and reporting on the performance of email campaigns, including metrics such as open rates, click-through rates, conversions, and more. This data can be used to optimize future campaigns for better results.


Ultimately, the best way to determine which email list provider is right for you is by taking advantage of free trials or demos offered by each provider. This will give you hands-on experience with their platform and help you make an informed decision based on your requirements.

Remember that no matter which provider you choose, building a quality email list takes time and effort. Consistently providing valuable content to your subscribers will not only keep them engaged but also lead to higher conversion rates in the long run.

Investing in a reputable email list provider can greatly benefit your business by increasing brand awareness, driving traffic to your website or products/services page, generating leads or sales conversions, and cultivating a loyal customer base. So, take the time to carefully evaluate your options and choose the right email list provider for your business needs. With the right provider by your side, you can effectively harness the power of email marketing to grow and succeed in today’s competitive market.

Top 10 Email List Providers 2024

Amy John is a marketing executive with over 12 years of experience in the execution of marketing and lead generation strategies.