What email marketing and maze game have in common

Yes, you read it right! Email marketing and maze game have many things in common, from what they teach us to how tricky it is to play it right. Ultimately, they both sharpen our critical thinking skills. Here is a list of those skills and how they impact email marketing.

Analysis: No email campaign can see success if it doesn’t implement the insights derived out of previous campaign analysis. Analyzing email marketing campaign results sheds light on various important factors. Measuring the performances of the landing page, subject line, email content, open rates, bounce rates and all the other success factors gives deeper insights into the success of the campaign.

In common: Both email marketing and Maze games encourage a multitude of mental abilities, one of which is analytical skills. The ability to anticipate, to change the mind, and to reverse direction is all the result of our ability to analyze things.

Interpretation: Interpreting good email campaigns offer best practices to create a successful email campaign. Understand the various responses for your email campaign and you can arrive at many interpretations for

  • Bounce rate: Know the reasons for bounces and remove spam words and inactive email ids.
  • Performing content: identify what content and subject lines work best for you
  • Popular Social channels: Target those social media platforms that are popular among your target audience.

In common: Maze games are one of the best exercises for the brain to keep it active and stimulated, as it encourages the development and maintenance of brain cells. These games help you arrive at interpretations that boost game performance.

Self-Regulation: They say “one’s food is another’s poison”. There are no set rules to follow to achieve great results from an email campaign. What works for your competitor might not be the best thing for your business. You have to try, test and learn from your experience. Analyze each of your email campaigns and create your own regulations in optimizing the response. However, you might have to closely watch to match the changing trends to be in the flow.

In common: Try, test and learn is what we all do knowingly or unknowing while solving the game. These self-regulatory skills developed helps us accomplish the challenge and out-do our own scores.

Evaluation: Do not wait for your customers to evaluate your emails. As soon as the email is launched, critically evaluate the response at each stage. It is okay to fail at times, but a bad campaign can always be a good lesson.

In common: Maze games improve a person’s ability to concentrate, plan, and focus on attention and detail. In turn, these skills help the individual to evaluate and act on the observations made.

Explanation: It is important to give yourself an explanation on why some of your campaigns worked and why others didn’t. Develop a practice of giving explanation (to yourself) even when a campaign did amazingly well.This opens up better scope to improve from one campaign to another.

In common: Brain cells continue to grow and develop, regardless of age. Like email marketing, Maze games can help increase focus and concentration, memory skills, and explanatory skills; thus keeping the brains function at optimal levels.

Inference: Inferences are informed guesses, the factually known observations or experiences that are not to be ignored. With these inferences, the email marketer will have most considerable positive factors to be included in the campaign.

In common: Maze games can make a person grow knowledge of fighting the problems and tackle it effectively. These are achieved through improved skills to draw inferences of each factor that influenced the game progress or the response for an email campaign.

Email Data Group has a bag full of email marketing integrated services including, B2B and B2C email lists, email writing and designing, email campaigns, campaign tracking and reporting. Contact us at 800-710-4895 or email us at info@emaildatagroup.net and get into a habit of winning.

What email marketing and maze game have in common

Amy John is a marketing executive with over 12 years of experience in the execution of marketing and lead generation strategies.