Five Simple Measures to Avoid Data Decay

Data changes rapidly, therefore marketers and sales reps need to work together to ensure data is constantly updated. Data decay affects B2B records at a higher rate because of economic factors and the mobility of the workforce. As the digital future of B2B sales continues to evolve, there is greater demand for data-driven decisions. Businesses […]

Amy John / May 18, 2022

Lead Generation: 5 Smart Moves to Boost ROI

A good lead generation strategy is the key to the long-term growth of any company. Acquiring new leads, following up with interested prospects, and implementing a lead generation workflow are all important to boost ROI. If you have qualified leads, then they are more likely to become your customers. Every marketer’s primary aim is to improve lead quality […]

Amy John / May 16, 2022

How to multiply your qualified leads?

Lead generation, finding, and converting potential customers are the most important aspects today for businesses to run smoothly. It is challenging for most businesses to generate leads. Therefore, you need to strategically plan so that you have a constant influx of leads coming in. Lead generation and sales teams work toward closing sales. All leads […]

Amy John / May 10, 2022

7 Ways to Use Segmentation to Improve B2B Campaign Success

Satisfying people’s needs with the right marketing strategies to boost sales and expand your brand’s reach are the purpose of marketing. Identifying customers’ needs and recognizing differences between groups of customers can feel like a daunting task and there’s no single process or strategy that provides perfect results for every business. However, using segmentation allows […]

Amy John / March 16, 2022

Strategies to promote B2B and B2C Law Firm

Marketing is the process a company undertakes to promote the buying or selling of its products or service. It also includes advertising and delivering their products to consumers and other businesses. The main objective here is to generate maximum revenue for their company. This is achieved by marketing professionals by directly collaborating with their sales […]

Amy John / February 22, 2022

How to Use Technographic for B2B Sales and Marketing Success

In the present digital marketing era, businesses are totally running on technology. The various tools and apps businesses use give us an understanding of their technology purchasing habits, the challenges they face, how they go about their work, and into which technology they are likely to invest. It has become the catalyst for businesses to […]

Amy John / February 10, 2022

Deep Diving into Understanding B2B Buyer Journey

The B2B buyer journey is a process where prospects go through three different stages beginning with the first Awareness stage where consumers identify they have a business need. Then their journey progresses to the second Consideration stage where they research solutions. During this stage, buyers gather information and evaluate options available to resolve their challenges. […]

Amy John / January 21, 2022

9 Cold Email Mistakes That Kill Conversion Rates

It has been proved time and again that email is one of the most powerful tools used in marketing and cold emails are still considered a powerful sales technique. An email campaign is a cost-efficient channel of communication that can generate leads, and drive sales and conversion as well. Along with email marketing, cold emails […]

Amy John / January 14, 2022

7 Ideas to Spend Your Remaining Marketing Budget Wisely

Digital marketing managers of both big and small companies feel there is always a shortage of funds. However, there are times when marketers are left with unspent cash. So, what do you do with it now? If you don’t act fast and do not spend wisely it can be just wasted money. At some point, […]

Amy John / December 30, 2021

6 Reasons Why you need to adopt Email Marketing Strategy

Email marketing gives marketers the broadest global market reach and generates the highest ROI. Email marketing has always been and will be the best bet for business growth. In this article, we will share 6 reasons why you need to adopt Email Marketing Strategy as a core tactic for business growth. Today’s marketers need to […]

Amy John / December 20, 2021