7 Ways to Use Segmentation to Improve B2B Campaign Success

Satisfying people’s needs with the right marketing strategies to boost sales and expand your brand’s reach are the purpose of marketing. Identifying customers’ needs and recognizing differences between groups of customers can feel like a daunting task and there’s no single process or strategy that provides perfect results for every business. However, using segmentation allows […]

Amy John / March 16, 2022

Strategies to promote B2B and B2C Law Firm

Marketing is the process a company undertakes to promote the buying or selling of its products or service. It also includes advertising and delivering their products to consumers and other businesses. The main objective here is to generate maximum revenue for their company. This is achieved by marketing professionals by directly collaborating with their sales […]

Amy John / February 22, 2022

How to Use Technographic for B2B Sales and Marketing Success

In the present digital marketing era, businesses are totally running on technology. The various tools and apps businesses use give us an understanding of their technology purchasing habits, the challenges they face, how they go about their work, and into which technology they are likely to invest. It has become the catalyst for businesses to […]

Amy John / February 10, 2022

Deep Diving into Understanding B2B Buyer Journey

The B2B buyer journey is a process where prospects go through three different stages beginning with the first Awareness stage where consumers identify they have a business need. Then their journey progresses to the second Consideration stage where they research solutions. During this stage, buyers gather information and evaluate options available to resolve their challenges. […]

Amy John / January 21, 2022

9 Cold Email Mistakes That Kill Conversion Rates

It has been proved time and again that email is one of the most powerful tools used in marketing and cold emails are still considered a powerful sales technique. An email campaign is a cost-efficient channel of communication that can generate leads, and drive sales and conversion as well. Along with email marketing, cold emails […]

Amy John / January 14, 2022

7 Ideas to Spend Your Remaining Marketing Budget Wisely

Digital marketing managers of both big and small companies feel there is always a shortage of funds. However, there are times when marketers are left with unspent cash. So, what do you do with it now? If you don’t act fast and do not spend wisely it can be just wasted money. At some point, […]

Amy John / December 30, 2021

6 Reasons Why you need to adopt Email Marketing Strategy

Email marketing gives marketers the broadest global market reach and generates the highest ROI. Email marketing has always been and will be the best bet for business growth. In this article, we will share 6 reasons why you need to adopt Email Marketing Strategy as a core tactic for business growth. Today’s marketers need to […]

Amy John / December 20, 2021

Top 7 Christmas Email Marketing Tips for Lead Generation

The Christmas holiday season is when friends and family come together and share gifts. The holiday season is the best time for businesses to make money and gives an opportunity for both small and large businesses to drive new customers and boost sales. Stores are cashing in on the season and shoppers spend significantly during […]

Amy John / December 6, 2021

5 Top Marketing Strategies for Holiday Season

Fall is slowly giving way to winter, but the chalk art pumpkin patch signs, reclaimed wooden fences, and grapevine garlands that adorn each home’s entrance are not going anywhere. Or so you might think! Before you even know it, these adornments will be replaced with mini Christmas trees, wreaths, and soft gold lanterns and stars. […]

Amy John / November 19, 2021

Top 10 Technology Database Providers

The demand for technology databases has increased tremendously and more and more technology database providers claim to offer the best data. Marketers look for data providers who provide the best B2B marketing services which will help them identify prospects and maximize sales leads. If you want to achieve better customer engagement, then you must have […]

Amy John / July 6, 2021