7 Proven Ways to Improve B2B Email Marketing Strategy
When the term business is used, it gets followed by the term ‘sales leads’. Isn’t it? Leads make for the future of a business and it all begins with a delivery-driven marketing campaign strategy. When deliverability and marketing come together, we can think of email at the very instance. Email marketing has over the years […]
4 Tips to make your Halloween Email Campaigns a Success!
Who doesn’t love a holiday weekend? Especially, an American! Happiness is when you get a reason to have a lovely weekend at the beach, watch the parade, have a barbecue session or just take a break! However, there’s something Americans are madly in love with- purchasing things which they don’t really need solely because the […]
Why List Segregation is Important in Technology Marketing
“Why list segregation is important in marketing?” – You may have faced this question if you have been around the marketing sector for even a year or so. The answer is simple – giving priority to those who deserve it. That’s the first basis of customization. In technology marketing or in any other form of […]
Customers disengaged by Email Marketing?
It’s cheap, it’s customers’ favorite communication channel – what better reason is there to send one (even two) email marketing campaigns each day! But when you come to think of it, you are not the only B2B marketer to come up with this brilliant idea. End result: recipients once willing to opt-in to new campaigns […]
Social Media– The best place to achieve the brand recognition
Company rewards and recognitions are good, but that is when you are an employee cribbing for your manager’s approval. Something to decorate your cubicle, maybe even show off to your fellow colleagues! But when the b2b business is yours, your need should go beyond smaller gains. One look at the big picture will tell you […]
Holding Back Your Web Solutions to Engage B2B Customers?
Top brands of the world are concentrating on their customer loyalty programs more than ever! Giants from automotive, computers, online payment services, IM applications, e-commerce solutions and other thriving industries are working hard to keep a 90%-above customer loyalty engagement strength. Customer satisfaction results is a statistics that any company would proudly boast in all […]
New Wave of Change hits Digital Marketing Shores
There is no denying it: marketing strategies have evolved over time – as has the world around it. In a recent European survey, groups of marketers were asked to compare the marketing scenario of today to that when they started their careers. About 70% agreed that they are living in a completely different world. Print […]
Newsletters – B2B Email Marketing Strategy
“Must-Read” newsletters are raging in the market nowadays. And why not! Businessmen read more mails in a day than all the newspapers in a whole week. Specific newsletters, rapping the reader’s nerve points, strike much more relevance than generic tabloids. Peoples’ need for authenticated, instantaneous newsfeeds has increased. It’s a common observation that big businessmen […]
Lead Mining: Strategies That Work For You
Lead generation is an important facet of any company’s marketing strategy. A lead converts into a sale only if there is a strategy in place. Lead generation can be done in many ways. It has been proven over time that a multi pronged strategy is the best method. There are various steps involved in the […]
How to score customer relationships, not mere targets!
Typical conversation scenario between marketing and sales: “Marketing team: We are generating leads but you sales guys are not closing Sales team: You are delivering wasteful leads; that is why we are not selling” Leads left behind! – Wherein lays the gap? Are marketing and sales teams missing the mark? One answer: Qualification criterion! With […]