Email Marketing best practices in 2017
We all know that email is one of the most powerful tools for marketing your products and services. However, one has to hone the art of making your email marketing as effective as possible. While it was considered as the means to reach out to your potential clients, over the years we have seen it […]
Solve The Biggest Problems With Email Marketing Predictions
Email marketing is the act of sending a commercial message, to a group of people, using email. Every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing has evolved rapidly along with the […]
Resending email to a non-opener: a step by step guide
The effectiveness of email marketing is unquestionable. According to the report published by ExactTarget (now Salesforce Marketing Cloud), email is the most preferred marketing platform for 77% consumers over any other online marketing communication channel. But like everything else, along with all beneficiary factors, email marketing also comes with some of its drawbacks (Also read: […]
Let Email Appending Protect Your Email Programs
In case you receive an email from some sender whose email address looks familiar and you open the email and click on the attachment to find that your screen turns black and you cannot navigate to any other page. All you can see is a message that reads that all your data is in their […]
How Salesforce Cloud is helping Business Enterprises Worldwide
With the continuous advancement of technology, business enterprises are constantly adapting new and upgraded methods to maintain effective business communication with their customers. Salesforce is one of the leading cloud computing companies that has developed their worldwide satisfied customer base through effective customer relationship management services. Let us have a look at how Salesforce is […]
3 Best Email Marketing Practices for Engaging Prospects
Lead nurturing is the main focus of every marketer, though meeting this target can be a stress on the nerve given the uncertainty of the availability of the right email addresses of targeted clients, time limitation, limited resources and uncertain prospect perspective towards a particular product, brand or business. Did you know lead nurturing through […]
CRM: Technology that Connects Businesses
Whether it is keeping records of customer queries or closed sales or open deals or customer reviews, CRM software can be used to it best potential. Companies that supply services in big volumes to consumers need customer relationship management technology. With CRM software, business firms can contact clients from different geographies. So what are the […]
5 Recent Trends In Email Marketing That You Must Follow
Let’s not get into the controversy of how Donald Trump became president of the United State of America and what are the effectiveness or ineffectiveness of his political strategies. Let’s be as apolitical as a smart marketer should be (*wink*). But do you remember the iconic campaigns conducted by Barack Obama? His email campaigns used […]
5 Kinds of Email Addresses to be Removed from B2B Email Lists
What is the most scary thing about an email list to you? Perhaps you know it by now. The depreciation of the validity of email addresses in a b2b email list with passing time is a matter of concern to marketers than anything else. Business prospects and customers are who help to enhance your business […]
5 Recipes to Adopt Marketing Automation
Online marketing makes your campaign deliverability more obvious and timely. Every online marketing message cannot be manually sent by direct marketers who are targeting millions of business prospects. This requires marketing automation software that sends campaigns in real-time to a huge email marketing list of email subscribers. Gleanster reported that in 2016, 77% of the […]