Let Email Appending Protect Your Email Programs

In case you receive an email from some sender whose email address looks familiar and you open the email and click on the attachment to find that your screen turns black and you cannot navigate to any other page. All you can see is a message that reads that all your data is in their […]

Judy Parson / May 26, 2017

How Salesforce Cloud is helping Business Enterprises Worldwide

With the continuous advancement of technology, business enterprises are constantly adapting new and upgraded methods to maintain effective business communication with their customers. Salesforce is one of the leading cloud computing company who has developed their worldwide satisfied customer base through effective customer relationship management services. Let us have a look how Salesforce is helping […]

Judy Parson / May 10, 2017

3 Best Email Marketing Practices for Engaging Prospects

Lead nurturing is the main focus of every marketer, though meeting this target can be a stress on the nerve given the uncertainty of the availability of the right email addresses of targeted clients, time limitation, limited resources and uncertain prospect perspective towards a particular product, brand or business. Did you know lead nurturing through […]

Judy Parson / April 28, 2017

CRM: Technology that Connects Businesses

Whether it is keeping records of customer queries or closed sales or open deals or customer reviews, CRM software can be used to it best potential. Companies that supply services in big volumes to consumers need customer relationship management technology. With CRM software, business firms can contact clients from different geographies. So what are the […]

Judy Parson / April 4, 2017

5 Recent Trends In Email Marketing That You Must Follow

Let’s not get into the controversy of how Donald Trump became president of the United State of America and what are the effectiveness or ineffectiveness of his political strategies. Let’s be as apolitical as a smart marketer should be (*wink*). But do you remember the iconic campaigns conducted by Barack Obama? His email campaigns used […]

Judy Parson / March 22, 2017

5 Kinds of Email Addresses to be Removed from B2B Email Lists

What is the most scary thing about an email list to you? Perhaps you know it by now. The depreciation of the validity of email addresses in a b2b email list with passing time is a matter of concern to marketers than anything else. Business prospects and customers are who help to enhance your business […]

Judy Parson / January 12, 2017

5 Recipes to Adopt Marketing Automation

Online marketing makes your campaign deliverability more obvious and timely. Every online marketing message cannot be manually sent by direct marketers who are targeting millions of business prospects. This requires marketing automation software that sends campaigns in real-time to a huge email marketing list of email subscribers. Gleanster reported that in 2016, 77% of the […]

Judy Parson / November 18, 2016

7 Proven Ways to Improve B2B Email Marketing Strategy

When the term business is used, it gets followed by the term ‘sales leads’. Isn’t it? Leads make for future of a business and it all begins with a delivery-driven marketing campaign strategy. When deliverability and marketing come together, we can think of email at the very instance. Email marketing has over the years proven […]

Judy Parson / October 18, 2016

4 Tips to make your Halloween Email Campaigns a Success!

Who doesn’t love a holiday weekend? Especially, an American! Happiness is when you get a reason to have a lovely weekend at the beach, watch the parade, have a barbecue session or just take a break! However, there’s something Americans are madly in love with- purchasing things which they don’t really need solely because the […]

Judy Parson / September 30, 2016

Why List Segregation is Important in Technology Marketing

“Why list segregation is important in marketing?” – You may have faced this question if you have been around the marketing sector for even a year or so. The answer is simple – giving priority to those who deserve it. That’s the first basis of customization. In technology marketing or in any other form of […]

Judy Parson / October 23, 2015