Deep Diving into Understanding B2B Buyer Journey

The B2B buyer journey is a process where prospects go through three different stages beginning with the first Awareness stage where consumers identify they have a business need. Then their journey progresses to the second Consideration stage where they research solutions. During this stage, buyers gather information and evaluate options available to resolve their challenges. […]

Amy John / January 21, 2022

9 Cold Email Mistakes That Kill Conversion Rates

It has been proved time and again that email is one of the most powerful tools used in marketing and cold emails are still considered a powerful sales technique. An email campaign is a cost-efficient channel of communication that can generate leads, and drive sales and conversion as well. Along with email marketing, cold emails […]

Amy John / January 14, 2022

7 Ideas to Spend Your Remaining Marketing Budget Wisely

Digital marketing managers of both big and small companies feel there is always a shortage of funds. However, there are times when marketers are left with unspent cash. So, what do you do with it now? If you don’t act fast and do not spend wisely it can be just wasted money. At some point, […]

Amy John / December 30, 2021

6 Reasons Why you need to adopt Email Marketing Strategy

Email marketing gives marketers the broadest global market reach and generates the highest ROI. Email marketing has always been and will be the best bet for business growth. In this article, we will share 6 reasons why you need to adopt Email Marketing Strategy as a core tactic for business growth. Today’s marketers need to […]

Amy John / December 20, 2021

Top 7 Christmas Email Marketing Tips for Lead Generation

The Christmas holiday season is when friends and family come together and share gifts. The holiday season is the best time for businesses to make money and gives an opportunity for both small and large businesses to drive new customers and boost sales. Stores are cashing in on the season and shoppers spend significantly during […]

Amy John / December 6, 2021

5 Top Marketing Strategies for Holiday Season

Fall is slowly giving way to winter, but the chalk art pumpkin patch signs, reclaimed wooden fences, and grapevine garlands that adorn each home’s entrance are not going anywhere. Or so you might think! Before you even know it, these adornments will be replaced with mini Christmas trees, wreaths, and soft gold lanterns and stars. […]

Amy John / November 19, 2021

Boost your Organization’s Sales Productivity With Salesforce

The important feature to have a flourishing business today depends upon how you maintain your relations with your customers. If you keep your customers happy it means you will gain higher sales. Hence, sales teams are using various tools to deliver high performance and boost sales and the most popular one is Salesforce. By implementing […]

Amy John / October 13, 2021

Implementing Marketing Automation to Improve Conversion

When your business starts expanding you will realize that it is no longer easy to manage and retain customers. You need to be constantly in touch with them to retain them and this is possible with a marketing automation tool. It will help you connect with the prospects that will assist you in turning them […]

Amy John / October 4, 2021

Top 10 Technology Database Providers

The demand for technology databases has increased tremendously and more and more technology database providers claim to offer the best data. Marketers look for data providers who provide the best B2B marketing services which will help them identify prospects and maximize sales leads. If you want to achieve better customer engagement, then you must have […]

Amy John / July 6, 2021

Get access to responsive data with the Shopify mailing list

Business communication with a targeted audience base is one of the challenges that b2b marketers go through. Putting all the discrepancies to rest, Email Data Group has brought together a validated mailing list that can add value to multichannel campaigns. The Shopify mailing list is an accurate, responsive, and b2b campaign-ready database that facilitates business […]

Amy John / June 17, 2021