Email List Hygiene – Its impact on campaign success

An email campaign is the best way to reach a targeted audience base. Therefore, marketers go the extra mile to ensure that the business email lists are robust and up-to-date for maximum deliverables. Email List Hygiene thus gains prominence. Therefore, marketers worldwide have opted to buy email lists from reliable providers. Most marketers in pursuit […]

Judy Parson / November 5, 2020

“B2B Email List Providers,” Are you disappointed with them?

Data has become the primary source to grow your business. Companies have realized this fact now and are investing in data like never before. Whether you want to roll out campaigns or want to get your existing data appended, you need to partner with a reliable marketing database vendor and invest in their B2B Email […]

Judy Parson / February 23, 2020

How Daas handles overload of business information?

Big data have become so humongous that without a structure, it is only a complex set of algorithms. Unless arranged and segmented, it does not provide optimum value to operations and business. Now data as a service is offered professionally to reduce the burden on capital investments.  If you are seeking an expert DaaS provider, […]

Judy Parson / February 12, 2020

Best Uses of Intent Data to Drive Revenue

In today’s B2B sales and marketing space intent data has become one of the hottest topics. Industries have accepted data about prospective buyers or businesses who are actively researching products or services. When your customer is in a buying mode the data is used to alert sales and marketing teams. When used effectively, it can […]

Judy Parson / February 6, 2020

What do you know about your competitor’s market position?

Devoting time to competitor analysis is critical for marketing teams seeking B2B business. By keeping tabs on the success history of their rivals and developing an advanced ICP builder, they can have a powerful sales intel. It produces a valued competitive edge. Today, a successful brand needs to generate traffic and leads and break market […]

Judy Parson / January 22, 2020

Have you tried LinkedIn to connect with ideal customers?

Connecting with people on Linkedin is for serious business and involves a precise content strategy. It is a markedly separate platform which offers opportunities to tap ideal customers. But this point has been overlooked by some managers who have missed the targets. One apparent reason is the failure to identify the correct prospects without knowing […]

Judy Parson / January 11, 2020

How to build a delivery-driven email list?

As a marketer, it’s your job to make sure you’re regularly adding fresh contacts to your email marketing list so you can keep your numbers moving up. For businesses to prosper having access to a healthy email list is an asset as it can increase revenue immensely. According to research, every email marketing database degrades as […]

Judy Parson / December 19, 2019

Email Appending Best Practices

Email appending today is considered an extremely helpful, fastest and most accurate tools to adding or updating a missing email address into your existing customer lists.According to some experts, it is said that when you use email appending you can see an average increase of 30% in your ROI. Although a controversial practice in the world […]

Judy Parson / December 15, 2019

How To Make The Best Out Of Email Marketing

Every business has set certain goals which need to be met and in todays competitive market there are various channels through which you can market yourself with your products and services. Although social media has taken over as the marketing platform today, email marketing continues to outperform other digital marketing channels. Digital marketing can help […]

Judy Parson / November 9, 2019

10 Best Email Marketing Tips and Tricks

Email marketing is considered as one of the most successful marketing mediums on the web. When compared to social media giants like Facebook and Twitter, email marketing helps generate more sales. By sending compelling offers through emails you can reach out to your target segment. However when sending emails you need to pay attention to […]

Judy Parson / October 29, 2019