9 Best practices to improve your Email Open and CTR

There are so many factors that go into what drives open and click-through rates within the email marketing industry. After email marketing, the second most important metric of your email campaign is the click-through rate (CTR). All of us are happy when we get a smashing open rate, but when we lose the same reader […]

Judy Parson / November 8, 2017

Email Marketing best practices in 2017

We all know that email is one of the most powerful tools for marketing your products and services. However, one has to hone the art of making your email marketing as effective as possible. While it was considered as the means to reach out to your potential clients, over the years we have seen it […]

Judy Parson / September 11, 2017

Solve The Biggest Problems With Email Marketing Predictions

Email marketing is the act of sending a commercial message, to a group of people, using email. Every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing has evolved rapidly along with the […]

Judy Parson / July 31, 2017

Resending email to a non-opener: a step by step guide

The effectiveness of email marketing is unquestionable. According to the report published by ExactTarget (now Salesforce Marketing Cloud), email is the most preferred marketing platform for 77% consumers over any other online marketing communication channel. But like everything else, along with all beneficiary factors, email marketing also comes with some of its drawbacks (Also read: […]

Judy Parson / June 20, 2017

Let Email Appending Protect Your Email Programs

In case you receive an email from some sender whose email address looks familiar and you open the email and click on the attachment to find that your screen turns black and you cannot navigate to any other page. All you can see is a message that reads that all your data is in their […]

Judy Parson / May 26, 2017

How Salesforce Cloud is helping Business Enterprises Worldwide

With the continuous advancement of technology, business enterprises are constantly adapting new and upgraded methods to maintain effective business communication with their customers. Salesforce is one of the leading cloud computing company who has developed their worldwide satisfied customer base through effective customer relationship management services. Let us have a look how Salesforce is helping […]

Judy Parson / May 10, 2017

3 Best Email Marketing Practices for Engaging Prospects

Lead nurturing is the main focus of every marketer, though meeting this target can be a stress on the nerve given the uncertainty of the availability of the right email addresses of targeted clients, time limitation, limited resources and uncertain prospect perspective towards a particular product, brand or business. Did you know lead nurturing through […]

Judy Parson / April 28, 2017

CRM: Technology that Connects Businesses

Whether it is keeping records of customer queries or closed sales or open deals or customer reviews, CRM software can be used to it best potential. Companies that supply services in big volumes to consumers need customer relationship management technology. With CRM software, business firms can contact clients from different geographies. So what are the […]

Judy Parson / April 4, 2017

5 Recent Trends In Email Marketing That You Must Follow

Let’s not get into the controversy of how Donald Trump became president of the United State of America and what are the effectiveness or ineffectiveness of his political strategies. Let’s be as apolitical as a smart marketer should be (*wink*). But do you remember the iconic campaigns conducted by Barack Obama? His email campaigns used […]

Judy Parson / March 22, 2017

5 Kinds of Email Addresses to be Removed from B2B Email Lists

What is the most scary thing about an email list to you? Perhaps you know it by now. The depreciation of the validity of email addresses in a b2b email list with passing time is a matter of concern to marketers than anything else. Business prospects and customers are who help to enhance your business […]

Judy Parson / January 12, 2017