Have you tried LinkedIn to connect with ideal customers?

Connecting with people on Linkedin is for serious business and involves a precise content strategy. It is a markedly separate platform which offers opportunities to tap ideal customers. But this point has been overlooked by some managers who have missed the targets. One apparent reason is the failure to identify the correct prospects without knowing […]

Judy Parson / January 11, 2020

How to build a delivery-driven email list?

As a marketer, it’s your job to make sure you’re regularly adding fresh contacts to your email marketing list so you can keep your numbers moving up. For businesses to prosper having access to a healthy email list is an asset as it can increase revenue immensely. According to research, every email marketing database degrades as […]

Judy Parson / December 19, 2019

Email Appending Best Practices

Email appending today is considered an extremely helpful, fastest and most accurate tools to adding or updating a missing email address into your existing customer lists.According to some experts, it is said that when you use email appending you can see an average increase of 30% in your ROI. Although a controversial practice in the world […]

Judy Parson / December 15, 2019

How To Make The Best Out Of Email Marketing

Every business has set certain goals which need to be met and in todays competitive market there are various channels through which you can market yourself with your products and services. Although social media has taken over as the marketing platform today, email marketing continues to outperform other digital marketing channels. Digital marketing can help […]

Judy Parson / November 9, 2019

10 Best Email Marketing Tips and Tricks

Email marketing is considered as one of the most successful marketing mediums on the web. When compared to social media giants like Facebook and Twitter, email marketing helps generate more sales. By sending compelling offers through emails you can reach out to your target segment. However when sending emails you need to pay attention to […]

Judy Parson / October 29, 2019

Top 15 b2b Content Marketing Strategies

B2B Content marketing today comes across as highly effective for marketers to train potential clients about best practices for their industry. When compared to last year 70% of B2B marketers are producing more content this year. It is the most prevalent technique to nurture and acquire leads in the B2B industry. Marketers place a high […]

Judy Parson / August 9, 2019

The Dangers Of Bad Email Append

Having consumer data mapped in the business database is an ideal situation for every business enterprise. Often businesses make use of data enrichment processes like email appending to update their database records. While running a periodic email append is recommended, choosing a low-quality data appending service or non-professional email appending services can be detrimental to […]

Judy Parson / April 13, 2019

How email marketing can help your business?

Can you grow your business without marketing? As a marketer, you probably have the answer. With fierce competition in the global world, marketing can be a tough job. Even though you are offering the best products and services it needs to be advertised before they sell. And attracting new customers’ every day is not easy. […]

Judy Parson / April 17, 2018

Email Appending and mistakes to be avoided

What is Email Appending? It is when a vendor matches e-mail addresses in its database to postal addresses in a client company’s house file. It also allows you to update your information on your current customer database so you can be sure you’re not wasting space in your database. There should be enough room for […]

Judy Parson / February 8, 2018

7 Reasons You Should Invest in Email Marketing

Email Marketing is important. And many businesses owners believe that it is the most powerful strategies that can be used by them. For startups and established businesses, you can use email marketing to connect with new customers, build a relationship with current customers and retain them, create a market presence, increase sales and grow your […]

Judy Parson / December 29, 2017