Five Simple Measures to Avoid Data Decay

Data decay can be attributed to many aspects right from the entering erroneous data to faulty programming logic. The upbeat – most of these bloopers can be avoided. You can make your database hale and hearty by adopting five simple measures.

Start it Right

The first step that can lead to the data decay is incorrect Data Entry. A double-check system  at this step,  can  avoid erroneous data  crawling into the database.  For this, you can incorporate software with filters in your data structure to make it flawless instead of tarnishing the database.

Catch Audience Even if They Move On

Did you know that more than 25% of the data gets decayed every year? With such facts, it is tough to handle database with millions of records where the risk factor is completely high. However, a data verification and validation system can enhance the data hygiene.  

Collate Properly

When it is data, compatibility issues are bound to arise. And when you try to collate high quality data with low quality data; you are stabbing your database to death. Data has to be merged with utmost care. Here is your checklist for data merging…

  • Format of Data
  • Assign Priority
  • Compatibility data structures being merged

Duplication and Harmonization

Data is collated from multiple sources and managed by different tools. The diversified architecture leads to synchronization issues. For instance, one data source updates the data and it might not reflect in other data sources affecting the on-going business. Though the whole process is burdensome, it needs utmost patience and perfection.  

Maintain a Routine

Establish a routine data entry, assessment, cleansing and enriching process. A double-check data entry system, assessing the data quality based on the campaign results, and a process of data cleansing and appending can shrink the chances of data getting decayed.

So, do you want to spend money again and again for updating your database or take just 5 simple measures and keep your data accurate and healthy?

Do you still find it tough? Email Data Group is always there to help. You can just call us on (800)-708-7992 or email us at and discuss your issues with us. We would love to hear from you.

Amy John is a marketing executive with over 12 years of experience in the execution of marketing and lead generation strategies. Currently, she heads the marketing department at Email Data Group, a renowned B2B database provider.