5 Recipes to Adopt Marketing Automation

Online marketing makes your campaign deliverability more obvious and timely. Every online marketing message cannot be manually sent by direct marketers who are targeting millions of business prospects. This requires marketing automation software that sends campaigns in real-time to a huge email marketing list of email subscribers. Gleanster reported that in 2016, 77% of the […]

Judy Parson / November 18, 2016

7 Proven Ways to Improve B2B Email Marketing Strategy

When the term business is used, it gets followed by the term ‘sales leads’. Isn’t it? Leads make for future of a business and it all begins with a delivery-driven marketing campaign strategy. When deliverability and marketing come together, we can think of email at the very instance. Email marketing has over the years proven […]

Judy Parson / October 18, 2016

4 Tips to make your Halloween Email Campaigns a Success!

Who doesn’t love a holiday weekend? Especially, an American! Happiness is when you get a reason to have a lovely weekend at the beach, watch the parade, have a barbecue session or just take a break! However, there’s something Americans are madly in love with- purchasing things which they don’t really need solely because the […]

Judy Parson / September 30, 2016

Why List Segregation is Important in Technology Marketing

“Why list segregation is important in marketing?” – You may have faced this question if you have been around the marketing sector for even a year or so. The answer is simple – giving priority to those who deserve it. That’s the first basis of customization. In technology marketing or in any other form of […]

Judy Parson / October 23, 2015

Customers disengaged by Email Marketing?

It’s cheap, it’s customers’ favorite communication channel – what better reason is there to send one (even two) email marketing campaigns each day! But when you come to think of it, you are not the only B2B marketer to come up with this brilliant idea. End result: recipients once willing to opt-in to new campaigns […]

Judy Parson / October 6, 2015

Social Media– The best place to achieve the brand recognition

Company rewards and recognitions are good, but that is when you are an employee cribbing for your manager’s approval. Something to decorate your cubicle, maybe even show-off to your fellow colleagues! But when the business is yours, your need should go beyond smaller gains. One look at the big picture will tell you that recognition […]

Judy Parson / September 24, 2015

Holding Back Your Web Solutions to Engage B2B Customers?

Top brands of the world are concentrating on their customer loyalty programs more than ever! Giants from automotive, computers, online payment services, IM applications, e-commerce solutions and other thriving industries are working hard to keep a 90%-above customer loyalty engagement strength. Customer satisfaction results is a statistics that any company would proudly boast in all […]

Judy Parson / August 25, 2015

New Wave of Change hits Digital Marketing Shores

There is no denying it: marketing strategies have evolved over time – as has the world around it. In a recent European survey, groups of marketers were asked to compare the marketing scenario of today to that when they started their career. About 70% agreed that they are living in a completely different world. Print […]

Judy Parson / August 19, 2015

Newsletters – B2B Email Marketing Strategy

“Must-Read” newsletters are raging in the market nowadays. And why not! Businessmen read more mails in a day than all the newspapers in a whole week. Specific newsletters, rapping the reader’s nerve points, strike much more relevance than generic tabloids. Peoples’ need for authenticated, instantaneous newsfeeds has increased. It’s a common observation that big businessmen […]

Judy Parson / August 4, 2015

Data Verification: Essential Ways to make it a Precise Process

Email marketing is one of the best and the most well used marketing tool on the internet. One of the basic criteria’s for conducting an email marketing campaign is generating a good database. This database needs to be good for the success of the entire program. There are a lot of reasons why data verification […]

Judy Parson / July 22, 2015