Customers disengaged by Email Marketing? Emails only can bring them back!

It’s cheap, it’s customers’ favorite communication channel – what better reason is there to send one (even two) email marketing campaigns each day! But when you come to think of it, you are not the only B2B marketer to come up with this brilliant idea. End result: recipients once willing to opt-in to new campaigns […]

Judy Parson / October 6, 2015

Social Media – the best place to achieve the brand recognition you always deserved

Company rewards and recognitions are good, but that is when you are an employee cribbing for your manager’s approval. Something to decorate your cubicle, maybe even show-off to your fellow colleagues! But when the business is yours, your need should go beyond smaller gains. One look at the big picture will tell you that recognition […]

Judy Parson / September 24, 2015

Are You Holding Back Your Web Solutions to Engage B2B Customers?

Top brands of the world are concentrating on their customer loyalty programs more than ever! Giants from automotive, computers, online payment services, IM applications, e-commerce solutions and other thriving industries are working hard to keep a 90%-above customer loyalty engagement strength. Customer satisfaction results is a statistics that any company would proudly boast in all […]

Judy Parson / August 25, 2015

New Wave of Change hits Digital Marketing Shores – Is Your Surf Gear Ready?

There is no denying it: marketing strategies have evolved over time – as has the world around it. In a recent European survey, groups of marketers were asked to compare the marketing scenario of today to that when they started their career. About 70% agreed that they are living in a completely different world. Print […]

Judy Parson / August 19, 2015

Why Newsletters Deserve a Permanent Place in Your B2B Email Marketing Strategy

“Must-Read” newsletters are raging in the market nowadays. And why not! Businessmen read more mails in a day than all the newspapers in a whole week. Specific newsletters, rapping the reader’s nerve points, strike much more relevance than generic tabloids. Peoples’ need for authenticated, instantaneous newsfeeds has increased. It’s a common observation that big businessmen […]

Judy Parson / August 4, 2015

Database Verification- 3 Essential Ways to make it a Precise Process

Email marketing is one of the best and the most well used marketing tool on the internet. One of the basic criteria’s for conducting an email marketing campaign is generating a good database. This database needs to be good for the success of the entire program. There are a lot of reasons why data verification […]

Judy Parson / July 22, 2015

Lead Generation: 5 Smart Moves to Boost ROI

The process of lead generation is the back bone of any marketing endeavor. One of the most important aspects we need to keep in mind is that a collaborative effort between sales and marketing is the best solution. Without the work of the marketing team, creation of leads is not possible, and without lead nurturing […]

Judy Parson / July 13, 2015

Lead Mining: Strategies That Work For You

Lead generation is an important facet of any company’s marketing strategy. A lead converts into a sale only if there is a strategy in place. Lead generation can be done in many ways. It has been proven over time that a multi pronged strategy is the best method. There are various steps involved in the […]

Judy Parson / June 30, 2015

How to score customer relationships, not mere targets!

Typical conversation scenario between marketing and sales: “Marketing team: We are generating leads but you sales guys are not closing Sales team: You are delivering wasteful leads; that is why we are not selling” Leads left behind! – Wherein lays the gap? Are marketing and sales teams missing the mark? One answer: Qualification criterion! With […]

Judy Parson / June 17, 2015

Three Surefire Ways to Boost Your Email Marketing ROI

For every dollar spent on it, an Email brought in $40.56 in 2014 According to survey by DMA, email has outnumbered other online marketing channels by a large margin and emerged as the most profitable marketing strategy. With a many emails addresses and lack of strategy is getting it difficult to meet your ROI? You […]

Judy Parson / June 8, 2015