11 Email Design Tips for B2B Marketers

Email marketing is one of the most effective digital channels for marketing. It helps generate new leads and increases revenue. It is simple to manage and helps you to directly communicate you’re your customers. B2B email marketing is interesting because you’re sending them to people looking for a solution to their problems.

If you want your emails to stand out and attract the attention of your audience, you need to design your emails to be on point. Email marketing is affordable and can get you great results.

What is email Design?

Strategically design and create an email design to resonate with your business’s target audience, and your current email subscribers and customers. It has to be enticing, and aesthetically pleasing.

11 Email Design Tips for B2B Marketers

#1  Write a strong subject line

Your email subject line is the first thing anyone sees therefore it should create interest and capture your recipients’ attention wanting them to open your email and continue reading.

#2  Attention-grabbing pre-header

Similar to the meta description of a web page your email pre-header is a preview of what the email is about. You can customize the pre-header to provide an inside look into your message. Write your emails short and concise as it will show your customers you value their time which will help retain your email subscribers.

#3  Keep your email on-brand

When you design email messages your email should be branded so that when your email recipients open your message, they should know it was sent from your company. It should complement your content like your website etc. Use the same colors, fonts, logo, CTAs, a link to your website, and your social media accounts to increase brand awareness and boost sales conversions.

#4  Organize the layout of your email

Keep in mind the users’ experience when designing the email. Organize your layout and leave white space. Place your written and visual content strategically so it looks organized and easy to navigate.

#5  Personalize email designs

By customizing your email design, it will look more thoughtful, and personal. Email personalization helps you to build business relationships with your customers and boost retention rates.

#6  Include visual content

By adding visual content to your email design you can hold your recipients’ attention and keep them interested in your message. So, include on-brand and engaging images, videos, GIFs, animations, etc. to create a memorable experience.

#7  Use emojis

Earlier, using emojis was unnecessary or looked unprofessional in addition to an email. However, today adding emojis to your email can increase your open and click-through rates.

#8  Use responsive design

By using this your email changes format to fit the screen it’s being viewed. Recipients will be able to read your emails on a desktop, laptop, or mobile device with ease. You will be able to enhance users’ experience and improve email retention across all devices.

#9  Include CTA

CTAs should be clearly visible and enticing as they are used to convert your email recipients. By personalizing your CTAs you can increase conversions, get your clients to visit your website, follow you on social media, chat with the sales representatives, or become paying customers.

#10  Add an “unsubscribe” button and A/B test your design

By including an “unsubscribe” button you will be allowing your recipients to leave on a good note and they will remember your business in a positive light. Moreover, it is lawful to add an unsubscribe button.

To get the most out of your email design modify your CTA, colours, images, or tone, don’t be afraid to A/B test designs to determine which one works best in terms of ability to reach, and convert the greatest number of customers.

#11  Design your email signature

By designing your email signature, you can establish a professional and personal feel over email. It must include your name, your role, contact information, and company. You can also include job title/role, social media links, photos, etc.


Email marketing boosts sales and increases ROI and engagement for your business campaigns. You can reach out to a larger audience than any other tool out there. By using the above-mentioned email design tips for B2B Marketing you will be able to streamline the process of working.

While you’re designing, and planning your messages write as if you’re emailing your best friend, because by personalizing your email messages people will like and trust you and will read your content.



email marketing

Amy John is a marketing executive with over 12 years of experience in the execution of marketing and lead generation strategies.