Lead generation, finding, and converting potential customers are the most important aspects today for businesses to run smoothly. It is challenging for most businesses to generate leads. Therefore, you need to strategically plan so that you have a constant influx of leads coming in.
Lead generation and sales teams work toward closing sales. All leads have potential, and when the sales team and lead generation work together the result is measurable and increases ROI. Generating leads is an important goal for any business and focusing on the sales qualified leads will boost your revenue, and enable sales teams to achieve their numbers.
Here are some of the top tried and tested methods for lead generation for you to get started:
#1 Generate High-Quality Leads with Content Marketing
Businesses say that a huge number of leads come through content marketing. Posting blogs regularly generates more leads than any other marketing strategy. To make this happen you must post content that is valuable, engaging, interesting, and relevant to your target audience.
You can also appear as a guest blogger on other websites that can help you develop leads. Guest blogging helps you to come across new audiences, where you can display your expertise, and accumulate qualified leads.
For this, you must create stellar content that is relevant, and provide interesting answers to their questions. Most important, use CTA in your author bio to lure visitors to your site and ensure you deliver what you have promised.
#2 Create a Lead Magnet
Lead magnets are valuable giveaways that can instantly generate maximum leads. If you want to scale your business then you can do this by offering a white paper, downloadable content, a checklist, a video, etc. You can acquire new customers, and it even gives you the opportunity to upsell to existing customers.
#3 Have a Strong Call to Action
If you want to generate leads make sure to use a call to action in any marketing activity. It is a great way to convince your readers of what you are offering. So make sure to add CTA in your blog post, social media post, etc. Moreover, it is best if you personalize your CTAs and use urgency or action words to generate clicks.
#4 Use Long-Tail Keywords
Long-tail keywords are important keywords to your business niche. This shows a specific need or issues people are searching for a particular solution to. Focusing on this allows you to connect early on with your customers and provide value.
#5 Optimize Website for Mobile Conversions
People use mobile devices to research products, services, and companies thereby increasing global internet traffic. This clearly shows that you can expect people to buy items even when they are using their smartphones or tablets. You must ensure your website is optimized for mobile to increase potential customers.
#6 Convert Social Media Followers into Leads
With the number of people on social media increasing by the day. Leads are generated through visual content and social posts across various platforms to different audiences. One sure thing is people who follow you on social media are already interested in what you have to offer to make it easier to convert them into leads. By consistently posting relevant content you will be able to get views and conversions.
#7 Run Google Ads
Using Google ads can be a cost-effective way of generating new leads from a targeted audience. Google Ads can be a good start and is the best tactic for driving SQLs. When people want to purchase something the first place they often go to is Google and if your ad is there SQLs will come in. You can use a lead generation dashboard to monitor the number of leads that come from Google Ads.
#8 Use SEO to Help Leads Find You
Search engine optimization (SEO) is significantly valuable for lead generation and conversions. By using keyword mapping and responding to customers’ needs you can build your content marketing strategy around that. Ensure your content can be shared on multiple social media platforms. You can build inbound and outbound links to increase the authority of your website.
Implementing any of the above points in your current marketing and sales processes will multiply your qualified leads. Lead generation is predominant if you want to keep progressing therefore you need to put on significant efforts.
These tips will take your lead generation efforts to the next level therefore your lead generation program will surely be successful.
Amy John is a marketing executive with over 12 years of experience in the execution of marketing and lead generation strategies.