5 Stage Checklist for a Flawless Email Marketing Campaign

Email campaign

Universal Checklist

  • Are links in place and do all of them lead visitors to the right landing page?
  • Is your call to action clear and precise?
  • Is the click through process ready to be tracked to the last stage?
  • Is the timing of the email optimized?
  • Is there a referral click and ‘send to friend’ link present?
  • Is the unsubscribe option placed at a prominent place?

‘From’ field checklist

  • Is ‘from’ address valid and is your return address set up?
  • Does text seem like a spam word?
  • Does the name of your brand appear in the ‘from’ field or subject line?

Subject line check list

  • Is the subject line enticing? (Shorter the better)
  • Is there personalization and to what degree is it present?
  • Is it spam free and would you consider your subject line spam worthy?

Content checklist

  • Do you have a plain text version, which is similar to the HTML version?
  • Is the text spell checked? If yes, check it once again.
  • Is the text edited? Minimum of 2 edits.
  • Is there a P.S? It has been proven to increase efficiency
  • Is the text simple to understand?
  • Is there a balance between the text and the links? The ratios have to be more or less equal.
  • Is the email CAN-SPAM compliant?

Technical Checklist

  • Is your text easily up-loadable even with slow connections? Check for heavy multimedia files, you’re better off without them.
  • Are images having clear alt texts so that text is visible even if the client has turned off images?
  • Is the rendering optimized for various monitor resolutions?
  • Is it ready to be read on hand held mobiles and tablets
  • Are all the popular email clients and web browsers checked for rendering?

These are some of the most popular and essential checks you should never miss. If these are crossed out you have a strong email marketing campaign in hand. 

On the day of her graduation, Judy finished reading Robin Sharma’s The Monk Who Sold His Ferrari. It certainly was the turning point in her life because instead of her 5 figure engineering job she decided to join a start-up that developed gaming apps – because that’s what she wanted to do. The start-up experience not only shaped her go-getter, never-say-die attitude but also made it possible to have different perspectives and ideas about people, circumstances and situations. Today after lending her support and knowhow to more than 8 start-ups, she is a successful Digital Marketer and Consultant, having first-hand experience in working on social media, email blasts, online marketing and SEO. Based out of Ohio, Judy stays with her pet pug, enjoys wine and coffee, and celebrates Thanksgiving with her friends from the 1st start-up!