What do Mean by Data Verification?
Data verification is the process of checking raw data that is sourced for accuracy. It can be fully verified or you can just get a small sample verified through email or telephone. Moreover, it is a time-consuming and tedious process. Another way of verifying the data collected is by comparing data in one system to the migrated data in the other. Automating the data verification process is another solution.
How is data verified?
Data is collected from various sources hence we are not sure as to how accurate it is or its validity and reliability. Data is recovered from public sources such as newspapers, government reports, business directories, magazines, conferences, seminars, feedback forms, etc. Therefore, it is important to verify it through email, telephone, etc. before adding it to your final database. It is verified to confirm the accuracy of the information. The Data verification process focuses on the authenticity, where is it stored, when it was published, and from which location it is uploaded.
Data Verification Steps
Step 1: Determine the Data Sample
If you require a large amount of data, it is advisable for you to check a sample of the data before investing in the entire data set. You must first decide the required amount of data to sample and the standard error rate to guarantee the success of your project.
Step 2: Verify the database
Once you get the sourced data, before storing it you must ensure that it is verified thoroughly to check for errors. Check the number of records and their unique IDs and compare the source and destination of the data fields.
Step 3: Verify the data format
Check the overall condition of the gathered data and what changes need to be made from the source data to match the schema on the target. Now you should look for inconsistent or incomplete counts, duplicate data, incorrect formats, empty field values, etc. Make sure the data you use is correct and can be used for your business purposes as it is your most valuable asset that can generate demand.
Data Verification for your Business
Data verification ensures that the information you store is accurate as it can benefit your business, especially in terms of sales and conversions. Businesses rely on their sales teams who in turn rely on datasets to create and maintain an accurate list of sales leads and to promote their products and services to existing and potential customers.
If you have accurate contact data, you can directly communicate with your target audience. This will save your time and resources. Moreover, you will not miss out on important business possibilities.
Business contact information should always go through proper data verification stages to ensure that the details in the B2B email lists are correct. Having access to verified data is essential for businesses at every stage, not just when reaching out to your business prospects. Therefore, it is important to use reliable and trustworthy data.
When you hire employees without verifying their documents, it is likely that the hired person is unfit for the job role. And this increases inefficiency and will directly impact the growth of the organization. Therefore, if you have verified contact details you will avoid such mistakes. Data needs to be managed and monitored to avoid loss of data and data theft. Businesses must have complete data backup to use in the future.
Benefits of Data Verification
#1 Increases Profit:
Data verification is a time-consuming process and you will have to spend a lot of money. Therefore, it is best for businesses and marketers to invest in a reputed database provider like Email Data Group. Therefore, when you get a verified database for your marketing beforehand, you will be able to hire the right employees at the right time and your company will be able to increase its profits significantly.
#2 Satisfied Customers::
If you want your customers to be happy, ensure you provide verified email lists from reputed organizations. Data-driven marketing campaigns guarantee maximum response and also increase business ROI. With verified data, you can connect with responsive customers and also hire employees who are efficient, productive, and trustworthy.
#3 Reduces TCO :
Pre-packaged and customized email list are thoroughly verified before it reaches customers. You can collaborate with marketing data providers like Email Data Group and save your time and money. Moreover, you can stay assured of the credibility of the database and also reduces the total cost of ownership.
Having access to verified data allows you to directly connect with your customers and build business relations. You will even be able to promote your products through various communication channels and increase sales and marketing revenue.
Using verified data enables you to achieve your business goals faster. So, if you still have not thought about it then it’s about time you invest in verified data to grow your business
Amy John is a marketing executive with over 12 years of experience in the execution of marketing and lead generation strategies.