Every business has set certain goals which need to be met and in todays competitive market there are various channels through which you can market yourself with your products and services. Although social media has taken over as the marketing platform today, email marketing continues to outperform other digital marketing channels.
Digital marketing can help you meet your business goals, be it building a stronger brand, generating more leads, getting more sales etc. While you may be clear with your business goals, you may not be clear on what marketing platform to use to reach your objectives. So, let’s face it, email has been around for a long time, and still continues to be the single most popular mode of communication and it is here to stay. With the number of people who use email is increasing rapidly, it is one of the most budget-friendly ways to convey your message to your customers and get high return on investment.
Facts about Email Marketing:
Email users across the globe is predicted to reach 4.1 billion by the year 2021
Email is supposed to be the third most influential way to share information
To achieve a high ROI 73% of marketers see email as the top digital marketing channel
Email marketing allows you to reach out and connect to your target audience like no other method and grab their attention. Email subscribers have a chance of seeing your message as they give you the permission; hence you can impress them with the right message.
Applying these best email marketing methods will actually help you grow, get your emails opened, read and ultimately convert.
Partner with the best email marketing service provider
Collaborating with reliable email marketing service provider will help you grow and manage your email list. You can effectively deliver your marketing messages to large groups of contacts or subscribers and engaging them with your campaigns and messages.
Compile and add contacts for your email marketing list
Add your contacts of the customers and people you already have a relationship with into your already existing contacts to start an email list. Once you have an email marketing account you can start by importing contacts right from a Gmail or Outlook account.
Create your welcome email
This is the first message your new email subscribers receive from you and they serve as your first impression and you can expect a higher open rate for your welcome email. So make sure you’re delivering the right message. Start with a warm greeting, and then provide your customer with an overview of what they can expect from you in the future, and also offer them something useful right away.
Create a customized email template
Select an eye-catching template that looks good on any device. Then, customize your template with your brand and logo at the top of your email, linking the image back to your website’s homepage. Also, create email footer with your business name, contact information, and links to your active social media channels. Once you have these essential design elements all set up, save a version as your master template so that you don’t have to start from scratch every time.
Optimize email messages for mobile
With mobile revolution is in full swing, it’s important to convey the best email marketing strategy for your business that lets you tap into mobile. So optimize your emails for mobiles as people are accessing their email through their mobile devices. This gives you the opportunity to increase your conversions and sales.
Write persuasive messages
Create compelling content and break your message into important sections like, headline, message body and call to action. This helps you stay focused so you can write effective messages fast.
Send personalized emails
When we receive a personalized email we feel special and if your emails are generic and impersonal, you may be losing customers. It also helps you improve your open rates and click-through rates and this can prove to be a game changer for your business.
Write good subject lines
Your email subject line is seen first even before opening the email. Your subject line should be short and should make a good impression so that people won’t be able to resist opening.
Give away something valuable
According to a study, giving away something for free and is relevant to the interests is a great way to improve your overall relationship and keep your audience engaged and connected. It is a proven fact that sending free stuff worked best in terms of open rate and click through rate.
Send your email at the right time
Timing is an important factor to consider when you’re ready to send out an email. Create a consistent schedule and stick to it as your audience will come to expect it in their inboxes. It is always better to tell your subscribers when they’ll hear from you next and you can schedule your message based on your established schedule.
Keep track of your results
Once emails are sent out, you will want to track your open rate, click-through rate, etc. so you can learn more about your customers and subscribers. Spending a little time in your email reports will give you valuable information as to who opened your email, who clicked on specific links, and what information was most interesting to your readers.
The above mentioned points are some of the best practices to make the best out of email marketing that are proven to give you better results. By effectively using email marketing they could change the course of your business.
At Email Data Group we can help you create the best email marketing campaign for your business.
Contact us at Email Data Group today! You can call on 800-710-4895 or Email us at email@example.com
Amy John is a marketing executive with over 12 years of experience in the execution of marketing and lead generation strategies. Currently, she heads the marketing department at Email Data Group, a renowned B2B database provider.