Email Marketing best practices in 2017

We all know that email is one of the most powerful tools for marketing your products and services. However, one has to hone the art of making your email marketing as effective as possible. While it was considered as the means to reach out to your potential clients, over the years we have seen it has reached a saturating point. Be it promotional discounts or dinner vouchers, today our in boxes are flooded with emails.

A recent study conducted by a California technology market research firm found that the total number of emails sent and received per day in 2015 surpassed 200 billion. Nevertheless, email can be considered as a powerful tool to when used effectively.

Email Marketing

Here are a few points to be considered before sending out an email campaign.

Optimize your email for mobile use

The number of emails opened on mobile is increasing by the day. So it is best if buttons and clicks are big enough to click.

Personalize your email for better open rates

All of us like to receive personalized messages. So, if you want your emails to be opened, you can include the user’s name to attract the user’s attention.

Let your email messages be conversational

You only have a few seconds with your reader and in this short span of time you need to keep them hooked on to your message.So. It is best to limit your email to just a few sentences like you are talking to them.

Write an Overwhelming Subject Line

Make your subject-line as the headline of your story and make it attract the reader’s attention. Most important keep it to 50 characters or less.

Be creative with your call- to -action

According to research, it shows that using red and orange are considered as the best colors for call-to- action buttons. In addition, if you add a question in your call- to -action would be really great as it leads to more clicks.

Send tailor made segmented email messages

Create customized messages and make sure you are sending it out to a relevant target group. For sure, you are going to notice a higher conversion rate.

Let email be distinctive

When emails are sent make sure your company logo is prominent, along with a persuasive slogan.

Avoid emails with multiple links

We all know that less is more.So if you give multiple links it may be a little difficult to navigate on a desktop and even more if it is a mobile device.

Don’t design emails with one big image.

When images are sent in your emails at times, it can lead to unattractive messages and users may delete it without a second thought.

Avoid sending out a sales pitch

Today, readers want more than just a promotional messages. So you need to give people what they want. Information which they can use, or links to entertaining blogs.

Don’t Include Offensive Or Hateful Content

Not all share the same sense of humor as you do. So just watch out. While a little humor is fine, don’t go overboard. Business must be kept professional.

Avoid Spam

Spamming makes you look desperate. So sending out spam when one hasn’t given you permission to contact them is illegal.

All Caps In Your Emails is a big NO

It looks like you are shouting on somebody’s face. So avoid it.

Send Emails Too Frequently. Stop.

If emails are sent for no apparent reason one gets tired of it. It’s best to about it.

Send Marketing Emails only after Testing Them

Make sure you test your emails look good across all platforms from desktops to smart phones. This saves you embarrassment after it’s sent to your whole database.


Email is powerful so marketers should leverage from it. By incorporating these methods you are sure to make an effective impression. To achieve a marketing success, make the right choice by availing Marketing Services from Email Data Group. Contact us at Email Data Group today! You can call on 800-710-4895 or Email us at

Amy John is a marketing executive with over 12 years of experience in the execution of marketing and lead generation strategies. Currently, she heads the marketing department at Email Data Group, a renowned B2B database provider.