Resending email to a non-opener: a step by step guide

The effectiveness of email marketing is unquestionable. According to the report published by ExactTarget (now Salesforce Marketing Cloud), email is the most preferred marketing platform for 77% consumers over any other online marketing communication channel. But like everything else, along with all beneficiary factors, email marketing also comes with some of its drawbacks (Also read: […]

Judy Parson / June 20, 2017