9 Best practices to improve your Email Open and CTR

There are so many factors that go into what drives open and click-through rates within the email marketing industry. After email marketing, the second most important metric of your email campaign is the click-through rate (CTR).

All of us are happy when we get a smashing open rate, but when we lose the same reader within no time leads to disappointment. Hence, we must realize that an impressive email draws the reader to click. And the secret behind great inbound marketing is through emails that create a high click-through rate.

We all know that by clicking on the links in the body of an email you are directed to the website. Therefore, it doesn’t make sense to spend a lot of time on emails that generate no clicks at all. Hence, it is important to bear a few tips in mind in order to excel in the best email marketing practices.


Here, we will share some areas in your email-marketing program that will help you improve your click-through rates.

Give one Call to Action

It is important to have a call to action in your email. While it may be tempting to add more CTA’s, less is always considered as more. Moreover, giving more choices leads to confusion and even decrease your click-through rates. Thus, it makes sense to keep your calls to action reduced to one.

Follow the CAN-SPAM Rules

It is important to follow the CAN-SPAM act while creating and sending emails. This allows you to stop emails and also penalizes those who have violated the law.

Give social sharing options

The rise in CTR includes the clicks made on the social media buttons/links and the clicks made by people whom the email reached via social sharing.

Segment your emails

There are different email subscribers and everyone is unique. Therefore, you need to segment your subscribers and send them emails that are customized to match their business interests. So, when you send email to the right person, the chance of getting a click increases.

Make emails fit any mobile seamlessly

Today, most emails are opened on mobile devices. This is reason enough to make your emails mobile friendly. If not, you are likely to miss out on many subscribers who won’t click due to this shortcoming.By making your emails responsive, you also hold their attention for longer (thereby getting more clicks).

Reach out to new contacts

A good way of building your brand is, when you get a new subscriber, it is recommended that you email them within the first 24 hours. This will give the new subscriber what the future engagement is going to be like.

Personalize your emails

Everyone likes to receive a personalized message. This is one way of building communication. People trust the emails that are coming from a personal sender name and email. It is best to keep in mind that you must personalize your emails to build a connection with your subscriber’s. This leads to higher click-through rates.

Create the Urgency

You must convey a feeling urgency in your emails to the subscribers that they might miss out an opportunity if they do not act urgently. This encourages them to click on the CTA immediately.

Placing the CTA on the right side

Placing CTA’s to the left of the content looks and feels inconvenient as you require your reader to go back to the left side to do the action. Therefore, placing your CTA on the right does the trick, as we read from left to right and that could also be the reason why the scroll is on the right.


Apart from this, there are some obvious email marketing tips one must pay attention to. The first being to write a clear subject line that is clickable. Keep your email short and appealing to the reader. Moreover, it is extremely important to include an action-oriented CTA.

You must always remember that email marketing is all about heightening the curiosity of the subscriber. At Email Data Group we believe, that following some basic and simple tips of email marketing can make your email marketing strategy a huge success. Contact us at Email Data Group today! You can call on 800-710-4895 or Email us at info@emaildatagroup.net



Amy John is a marketing executive with over 12 years of experience in the execution of marketing and lead generation strategies. Currently, she heads the marketing department at Email Data Group, a renowned B2B database provider.