The Smart Way to Stay out of Junk Folders

The best of email marketing plans and product packages can stumble without the right email lists in place. All your time and effort goes wasted when your email is marked as SPAM. Your email should be of relevance to the reader and stand out amongst other promotional messages sent by your competitors, so that you […]

Judy Parson / November 21, 2014

Top Ways to Build Email Lists via Social Media

While you already have a social capital built, why does it become important to move the same audience to your email lists? Because email gives you better control and reach. Though use of social media is increasing, when it comes to brand engagements, email still leads the way. Facebook claims that brand posts reach approximately […]

Judy Parson / November 17, 2014

5 questions to ask before building an email list

Inarguably, emails have the best engagement rates, and a healthy email list is one of the most valuable resources of an organization. However, businesses continue to explore the best ways to build a list of quality subscribers. Here are few questions you might want to ask yourself before attempting one. What is the cost of […]

Judy Parson / October 14, 2014