How to build a delivery-driven email list?

As a marketer, it’s your job to make sure you’re regularly adding fresh contacts to your email marketing list so you can keep your numbers moving up. For businesses to prosper having access to a healthy email list is an asset as it can increase revenue immensely.

According to research, every email marketing database degrades as your contacts’ email addresses might change as they move from one company to another or opt-out of your email communication. So, building a reliable email list would be one of the most important things you should do as an email marketer. Furthermore, your email list should be completely opt in and contain only subscribers who want to hear from you.

Fortunately, here are some simple and effective ways of creating a delivery-driven email list of customers for your marketing campaigns

Start with Your Existing Subscribers

The simplest way is to start with the already existing contacts you have on your customers list. Right now they may not be interested in buying your products and services, however they have signed up and shown support. You can also use your existing list to generate more subscribers who are interested in buying your products or services.

Create amazing email content

If you want people to stay subscribed, forward your emails to their own network, then you must create compelling content. It should be entertaining enough to keep your audience engaged, so that they’ll always look forward to your emails.

Inspire subscribers to share and forward your emails

It is best to include social sharing buttons in your marketing emails. The next thing it to make sure you create an email campaign that encourages your present subscribers to share your email with the people they know who would be interested. This way you can grow your contact list. You can also add a CTA a text-based link so that people receiving the forwarded emails can easily opt-in.

Get permission

Setting up a Signup Form on your website will let people automatically fill in their contact details. This way you can gather email addresses and build up your contacts. But make sure you keep the form short, as you can always collect more data as you go.

Section your email lists according to buyer persona

Send personalizes and targeted content to specific segments of your buyer persona. People are more likely to click through emails that cater to their specific interests. By creating multiple and targeted subscriptions, you will increase the chance that your targeted audience will subscribe to one of them.

Gather contact details when customers make purchases

During the transaction phase you can tell the customer to fill up a form or add their email addresses so that you can keep them informed about new trends and updates. You can tell them that they can expect your newsletters in their inbox, but make sure you don’t disclose much so that you can give them few surprises as well.

Use sales, trade shows and other events to acquire subscribers

In special events where you know there will be a huge gathering, you can create a paper email sign-up form and put it in a highly visible place. Make sure the signing up is optional. However you need to put a checkbox on those forms that show that letting customers know what they’re getting into.

Let people sign up for your email list on Facebook and run a Facebook Lead Ad

It is always better to have a sign up option on your Facebook page. When people click the “Subscribe” link on the right side of the page they can enter the info requested. You can create marketing ads to encourage potential customers to sign up for your emails. Target your audience and custom build the form so that they show interest in your product, fill the form and then hit the submit button.

Ask visitors for feedback

On selected pages on your website, you can include a form that asks visitors what they would like to know about your business. You can also introduce a live chat tool that invites questions from people who have spent a certain amount of time on your website.

Reduce the length of your lead-capturing forms

While its tempting to collect as much information on a user as possible, but adding too many fields to your lead-capturing forms can actually scare people off. So, its best to reduce the length of your forms to just two to three fields.

Create a blog that readers can subscribe to and a guest blog for other websites

Creating a blog helps you increase your ranking on search engines and allow you to collect blog subscribers over time. Guest blogging for other websites helps you to expand your contact list. Include a call-to-action, as well as a link in you author byline when creating content as a guest blogger for another website so that readers can subscribe to your site’s blog or email newsletter.

Host an event

It is easy to attract new subscribers when you host an event. People who are interested can register via email, which you can use to communicate with attendees later. You can directly communicate with them keeping them informed about updates, event schedules, parking information and reminder notices.


At Email Data Group we believe that building a great email list isn’t always easy, but the rewards are huge. By following the above mentioned points you will be able to build a strong email list that’s always growing and even boost your ROI. And if you want loyal customers and new subscribers, then it’s important to constantly work to attract new customers to your list.

Nevertheless marketers can create a win-win situation for both the customer and the brand by following certain best practices to build a permission-based email list. By using the email marketing channel, marketers can continue to benefit from this cost-efficient and environment friendly medium.

Contact us at Email Data Group today! You can call on 800-710-4895 or Email us at

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Amy John is a marketing executive with over 12 years of experience in the execution of marketing and lead generation strategies.