What do you know about your competitor’s market position? Will you follow their path or create a new sales intel?

Devoting time to competitor analysis is critical for marketing teams seeking B2B business. By keeping tabs on the success history of their rivals and developing an advanced ICP builder, they can have a powerful sales intel. It produces a valued competitive edge. Today, a successful brand needs to generate traffic and leads and break market […]

Judy Parson / January 22, 2020

Have you tried LinkedIn to connect with ideal customers? Here is your chance to find the link

Connecting with people on Linkedin is for serious business and involves a precise content strategy. It is a markedly separate platform which offers opportunities to tap ideal customers. But this point has been overlooked by some managers who have missed the targets. One apparent reason is the failure to identify the correct prospects without knowing […]

Judy Parson / January 11, 2020