6 Reasons Why you need to adopt Email Marketing Strategy

Email marketing gives marketers the broadest global market reach and generates the highest ROI. Email marketing has always been and will be the best bet for business growth. In this article, we will share 6 reasons why you need to adopt Email Marketing Strategy as a core tactic for business growth.

Today’s marketers need to connect with their audience in a personalized way and maintain regular communication with them to stay on top of their minds. If you can do this, you will be higher in your business by delivering the highest ROI and revenue.  While various marketing trends have come and gone, email still remains the most powerful marketing channel available to the modern marketer.

6 Reasons Why you need to adopt Email Marketing Strategy

#1 Email Marketing Has Wider Market Reach

With Facebook and Twitter boasting millions of users, email is not left behind. You will see email accounts rising rapidly around the world. Each time you sign up for a website you are asked to enter your email address to create the account. To create an account on any social media channel you need an email address. So, anybody online has an active email address. So, if you want to connect with your prospects and customers from across countries, there’s no other channel with a wider market reach than email.

#2 Email Marketing Delivers Your Message

It is lucrative for marketers to add a subscriber to their email list as it is seen that a maximum number of emails get delivered to the intended recipient’s inbox. When you roll out an email campaign to your subscribers you can be certain that most of them will receive it in their inbox at the right time.

Moreover, most of your email subscribers have given you permission to hear from you when they signed up for your email list. And having permission passed email list is important when it comes to getting your messages in front of your targeted audience. With stringent SPAM laws, it is best to have your customer’s permission if you are sending an email to ensure your messages reach the right audience. 

#3 Email Marketing Increases Conversions

Marketers are focused on driving conversions be it in the form of leads, sales, etc., their main objective is to turn potential customers into paying customers. And there is no other more powerful channel than email when it comes to conversions.

The average click-through rate of an email campaign is higher than that of a tweet.

When compared to search engines, visitors from email marketing most often end up buying something. Email is measurable as you have real-time access to know how many times your visitors have opened your email, the number of clicks and email bounces, and how many times it is shared, and much more.

When you integrate email marketing into your Salesforce you get how email marketing has impacted your business opportunities and deals. If you want to generate leads and increase conversions, then email marketing is the best communication channel for your business.

#4 Email Marketing Has a Higher ROI

Email marketing yields the highest return on investment for businesses. It is the most effective, cost-effective, and profitable channel to drive conversions and gain the highest ROI for your company. You can deliver highly personalized and relevant messages to your targeted audience. You can use a segmented list and engaging content to deliver the right message to the right person that drives people to click through and buy your product. This definitely increases the ROI of your email marketing campaigns.

#5 Email Marketing Is an Open Platform and The Preferred Communication Channel

Social networking channels are a more personal form of communication where you can see updates about friends and family. Whereas, on the other hand, email is more professional and businesses and marketers prefer to use it to connect with their customers. Moreover, most of your existing as well as prospects expect to receive promotional information such as offers and deals about their preferred products and services through email.

Marketers come across various issues with channels like Facebook and Twitter as they are owned and controlled by third parties. However, email is an open communication platform where you get access to send and receive email. Hence, various companies use email marketing campaigns to reach out to their prospects.

Investing your time and resources on a good email list will surely be an asset you own and you will be able to leverage your list without the threat of limiting its effectiveness.

#6 Email Marketing Is Here to Stay

Email is here to stay and will be growing at a consistent pace. Over the years’ email has evolved where marketers can now create and send beautiful branded emails with ease and this has put the power of business email into the hands of more people around the globe. So, investing in an email list will certainly pay off for many years to come.

5 Email Marketing Strategies that Help Businesses in 2023 and Beyond

#1 Segmentation

Segmentation of email lists is an important email marketing strategy that helps businesses reach the right audience. Segmenting email lists increases the relevance of your email marketing message. When the recipients receive emails regarding their interests and preferences, they are more likely to engage with the brand and its content. Hence, segmentation of email lists based on the various interests of target groups is one of the powerful email marketing strategies.

#2 Personalization

Personalization is another important aspect of email marketing. Present-day customer’s expectations from businesses are growing high and audience do not want to pay attention to emails that doesn’t represent their interests and preferences. To make your audience feel engaged and valued, personalization is an important email marketing strategy that also helps to achieve higher open rates and conversions.

#3 Mobile Optimization

Mobile optimization is one of the crucial strategies of email marketing as it allows businesses to target a wide audience. Mobile is an easily accessible device and a significant portion of the target audience uses mobile to consume minute-to-minute information. Optimizing your emails for different screens, especially for mobiles and tablets helps businesses achieve higher click-through rates, and open rates and enhances user experience.

#4 Automation for Engagement

Email marketing is not a one-time process. It’s a long-term strategy that requires ongoing efforts, analysis, and modifications. For instance, after sending a specific campaign-related email to the target audience, there should be follow-up emails, and reminders to engage the audience. In such cases, automation of emails helps businesses to engage their target audience effortlessly. Email automation saves time and efficiency of resources, allows personalization at scale for different target groups, scheduled follow-up emails ensure on-time delivery of emails, marketers can set behavior-based targets, etc.

#5 Provide Valuable Content

Content is an integral part of any email marketing strategy. A/B test the subject lines, and CTA’s and craft compelling content that educates and entertains. Empower your target audience with relevant content that is optimized based on their previous preferences, purchase history, type of posts they interacted with, etc. High-quality content encourages your target audience to stay on the email list and reduces subscriber retention rates. Insightful and researched content in email marketing is the key aspect to building long-term relationships, nurturing leads, and increasing conversions

Final Thought:

While marketers today have a wider option to choose from the many channels available to reach their audience, most often it is the email marketing strategy they opt for. Reasons are better accessibility, affordability, wider market reach, increased conversions, generated leads, increases ROI and lots more benefits.