In case you receive an email from some sender whose email address looks familiar and you open the email and click on the attachment to find that your screen turns black and you cannot navigate to any other page. All you can see is a message that reads that all your data is in their control and you will have to pay a ransom to get all that back. You have two choices- either you pay from your card and still not get your data back or you can get your system formatted. Yes, an email can bring in all the trouble you never expected, and all the credit goes to ‘WannaCry Ransomware’. We are sure you would not want this for your targeted email programs. So, keep their right email addresses in your database.
It is important to maintain email list hygiene by removing bad addresses. Do not let an email address disturb your entire email program. Big companies across the world have been victimized by this malware attack, and the list includes FedEx Corporation, Renault, and Telefonica. Under threat, most of such companies may mark your emails as spam too. So, if you do not want to be the one to send spammy emails to your clients, be careful about the email addresses you include in your customer email list. This can be checked and fixed through an email append procedure. There is various email appending companies that you can choose from to partner with in order to get all the bad email addresses out of your email lists. (Also read: 5 Kinds of Email Addresses to be Removed from B2B Email Lists)
Role Account Records
Email addresses under this category are generic and do not specify any particular name of a professional. Such email addresses are owned sometimes by websites of companies for special roles. Let us see what they can look like:
- info@generic.com
- admin@generic.com
- press@generic.com
- abuse@generic.com
Since these addresses are generally handled by a group and not an individual. Sending an email to such addresses will address a group and not an individual. Chances are that your message may be marked as spam, deleted or worse, your email address may be chosen to send you a no-reply email, and that can be a phishing mail. Sending emails to too many role accounts will adversely affect your sender reputation among email services. So, email append solutions by a data append vendor will help you to get rid of such generic and unimportant email addresses from your database.
Typos and Syntax Errors
When invalid addresses are found, be sure that either they may be typos or incomplete email addresses. Though it can be a genuine mistake on the email subscriber’s part, the possibility is that you may send an email to such (fake) wrong address and it meets the eyes of a hacker or another company you may not be intending to target. How bad could this problem be? In such cases, people licitly trying to sign up for your newsletter will never receive it. Your brand reach becomes not only questionable, but your data may be in control of an unknown identity. Email services do not support incoming emails driven to invalid accounts and can grade your reputation low.
How do you fix this problem? Contact an email append vendor that keeps your database free of wrong addresses and replaces them with the right and up-to-date ones.
Spam Traps
Most times email services may create email addresses and advertise them online to use those as baits for spammers. Email services help companies identify spam when someone finds the addresses and starts sending unexpected emails. But, if you have email addresses like these in your database, then sending emails to more than one of such spam traps can disturb your reputation. You may come across these addresses through:
- Purchases of lists from poor source
- Competitors may use a spam trap to subscribe to your emails.
To know whether your email list has email addresses of active and responsive subscribers, rely upon a permission-based email appending process for removal of opted-out, do-not-email, spammy, incomplete and inactive email addresses. Email Data Group makes sure that your database is up-to-date with opted-in emails and that every email address is verified for accuracy and authenticity. Get email lists of key decision makers from different companies, segmented industry, designation, and geography wise.
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Amy John is a marketing executive with over 12 years of experience in the execution of marketing and lead generation strategies.