New Wave of Change hits Digital Marketing Shores
There is no denying it: marketing strategies have evolved over time – as has the world around it. In a recent European survey, groups of marketers were asked to compare the marketing scenario of today to that when they started their careers. About 70% agreed that they are living in a completely different world. Print […]
Amy John / August 19, 2015
Newsletters – B2B Email Marketing Strategy
“Must-Read” newsletters are raging in the market nowadays. And why not! Businessmen read more mails in a day than all the newspapers in a whole week. Specific newsletters, rapping the reader’s nerve points, strike much more relevance than generic tabloids. Peoples’ need for authenticated, instantaneous newsfeeds has increased. It’s a common observation that big businessmen […]
Amy John / August 4, 2015
Lead Mining: Strategies That Work For You
Lead generation is an important facet of any company’s marketing strategy. A lead converts into a sale only if there is a strategy in place. Lead generation can be done in many ways. It has been proven over time that a multi pronged strategy is the best method. There are various steps involved in the […]
Amy John / June 30, 2015
How to score customer relationships, not mere targets!
Typical conversation scenario between marketing and sales: “Marketing team: We are generating leads but you sales guys are not closing Sales team: You are delivering wasteful leads; that is why we are not selling” Leads left behind! – Wherein lays the gap? Are marketing and sales teams missing the mark? One answer: Qualification criterion! With […]
Amy John / June 17, 2015
Three Surefire Ways to Boost Your Email Marketing ROI
For every dollar spent on it, an Email brought in $40.56 in 2014 According to survey by DMA, email has outnumbered other online marketing channels by a large margin and emerged as the most profitable marketing strategy. With a many emails addresses and lack of strategy is getting it difficult to meet your ROI? You […]
Amy John / June 8, 2015
Grow your customer base with direct mailing
Your first step is to connect to your customer at a personal level. It’s undeniable that technology has changed direct marketing trend. Direct mail has been enhanced by web technologies in many ways. It is a great marketing strategy at getting leads to visit a webpage. They encourage your valuable customers to buy online. They […]
Amy John / May 28, 2015
Top 5 Reasons to Buy Technology User List
Most marketers thrive on big technology user list , but how many of us can capture the real value out of it? Suppose, you have started a page where you and your customers can lend / rent each others mobile sets. Each time your customers borrow, your website tracks the information as to what mobile […]
Amy John / May 13, 2015
Customers are not just data- Treat them right
Please Note: Your customers are not mere data! Your organization had been managing and tracking customer communications so far. You store every customer story right from their purchase, interactions, for quite a long time. All organizations collect data and store them for a useful purpose. But making most of this data, looking at them, analyzing […]
Amy John / May 6, 2015
9 ways to figure out how many potential customers you have
Your ideal customer is out there, its just a matter of you looking in the right place, at the right time, using the right tools! Lead generation is never an issue if all the 3 are in place. Before you actually begin with lead generation, sorting out your areas of approach and methods you use […]
Amy John / April 20, 2015
Working on the Content Marketing Cornerstones
“Content marketing” is considered as one of the top trends in the marketing circles today. Content has its due credit, thanks to the digital space that we are in today; this new-age term has become a part of every web sphere. Despite the limelight on content marketing and all that it can do for your […]
Amy John / December 2, 2014