The Smart Way to Stay out of Junk Folders

The best of email marketing plans and product packages can stumble without the right email lists in place. All your time and effort goes wasted when your email is marked as SPAM. Your email should be of relevance to the reader and stand out amongst other promotional messages sent by your competitors, so that you […]

Amy John / November 21, 2014

Zero In On the Website Contact Forms

Website Contact Forms have become crucial in converting website into a lead generating tool. . When a marketer creates a website, he/she focuses on two major aspects – driving more traffic to the site and driving more leads through the contact forms. Though you have a lot of visitors signing up in your website, you still […]

Amy John / November 19, 2014

What email marketing and maze game have in common

Yes, you read it right! Email marketing and maze game have many things in common, from what they teach us to how tricky it is to play it right. Ultimately, they both sharpen our critical thinking skills. Here is a list of those skills and how they impact email marketing. Analysis: No email campaign can […]

Amy John / November 7, 2014

Questions to Ask Before You Create B2B Website Content

So, you have just bought a website template. How will you accentuate the design with relevant content? There’s lot of homework involved in creating the right kind of content for any marketing or sales collateral. But, for most marketers and business owners there’s always a shortage of time to do research, understand the project, or […]

Amy John / November 6, 2014

Three ways to Expand Online Marketing Mix

More companies are shifting their marketing budgets and emphasizing on online marketing channels. Marketers are shifting focus for two reasons. The first is to shrink marketing budgets, and the second is the need for improving marketing efficiency. But despite the shift in interest towards online marketing, many companies are not setting the priorities right. In […]

Amy John / October 30, 2014

Are you giving out scarylicious offers for Halloween?

It’s Halloween and time to give away some scary treats to your clients. Halloween may involve tricks, but handing out plenty of treats is a spooktacular idea. Turn on your email campaigns and drive a scarylicious offer for your clients Email Data Group sugar high treats include email campaign services along with 5,000 contacts absolutely FREE! It’s […]

Amy John / October 29, 2014

5 questions to ask before building an email list

Inarguably, emails have the best engagement rates, and a healthy email list is one of the most valuable resources of an organization. However, businesses continue to explore the best ways to build a list of quality subscribers. Here are few questions you might want to ask yourself before attempting one. What is the cost of […]

Amy John / October 14, 2014

Bounce-proof your email marketing campaigns

Though growth of digital arena has expanded the number of channels, email continues to dominate all the other digital marketing tactics. While marketers focus on getting their copy right, it is important to note that bounce-proofing too is critical for a successful email campaign. Here is a checklist that comes handy before launching an email […]

Amy John / October 10, 2014

Are you having scarylicious offers for Halloween?

Its Halloween and time to give away some scary treats to your clients. Halloween may involve tricks, but handing out plenty of treats is something spooktacular idea. Turn on your email campaigns and drive a scarylicious offer for your clients Email Data Group sugar high treats include email campaign services along with 5000 contacts absolutely […]

Amy John / August 12, 2014