Your first step is to connect to your customer at a personal level. It’s undeniable that technology has changed direct marketing trend. Direct mail has been enhanced by web technologies in many ways. It is a great marketing strategy at getting leads to visit a webpage. They encourage your valuable customers to buy online. They can even collect information from your prospects.
Through direct mail, you can reach a specific group of people, who are more likely to buy or consider buying your products or services. You can select them by postcode and region. Or, you can use other criteria like age, gender, income or interests. Once you have a profile of your customer, you can create a database.
Following are important key features which helps you in customer acquisition.
Overloaded email-box, direct mail is much more impressive
In emails, our inboxes are overloaded with personal communication, updates, news and other offers. But unfortunately your customer does not have time or desire to click into each and every email.
Direct mail helps you build a long term relation easily. Direct Mail puts your message straight into hands of customers and prospects,moment they walk into their homes or arrive at work.
- You can customize your campaign by using your customers’ names and discussing their needs.
- By acknowledging their birthdays or other events, you can build relationships and get closer to your customers.
A direct mail has opportunity to be much more impressive than a simple email.
Direct mails are difficult to avoid
How many emails do you read a day? Fact is that most of us get many more emails than we actually want to read — or are even capable of reading.So what happens to all your mails that you wrote with a nice, catchy subject line? This is what happens to your good sales message. Sending it was a waste.Emails are easy to ignore.
But Direct Mail is tangible. If it’s put aside, it’s also picked up again, studied and re-considered. Mail is immediate and durable. This is perfect for building long-term customer relationships.
Direct mail, much more integrated
A mail can help take your customers from brand awareness till point of purchase. And, if you are selling online or building your social media presence, your mail can easily provide a discount code for online use or offer rewards to customers who agree to join a Facebook group or like a product.
Direct mail, easily accessible
Enclose an order card or return envelope and you’ll know exactly, how many people respond to your direct mail campaign. You can also use online discount codes, customized email addresses or phone numbers so you customers can choose the way they can get in touch with you.
Direct mail, more trustworthy
With increased technology, there is a bigger concern for privacy. Hackers are constantly breaking into “secure” sites. People trust electronic communication less and less. Phishing scams are common and people do not trust attachments and links in an email. In addition, fancy emails with multiple attachments aren’t seen as trustworthy. People are suspicious and careful in online world. This caution is entirely a disadvantage for any communication that helps you selling your product. In fact, even simple words you write might be suspected. You cannot believe everything you read on Internet.
Direct mail is not faced with these same problems. You can “attach” as much as you want without setting off alarms.
Although a straightforward postcard can work, it’s certainly nice to have so many options.If you want to stand out to your prospects, you must do something different than what your competitors are doing. Everyone can send an email, but direct mail is something special these days.
Several researches show that direct mail connects with customers on a deeper and emotional level and provides a much higher response rate.Direct Mail is flexible – and can be used at every step of your customer drive. It helps you keep your customers’ attention. In any step, whether you are focused on lead generation, introducing a new product, Customer Relationship Management or database development, direct mail has a role to play. Use this facility to send a card, letter, brochure or catalog – whatever that engages your customers or prospects most.
Email Data Group’s mailing lists and array of other online marketing product and services are unbeatable and un-matchable and hence are popular among the marketers. Whether you are looking for B2B email lists to start your email campaigns or Consumer email lists, Email Data Group has the right solutions for every marketing needs.
Amy John is a marketing executive with over 12 years of experience in the execution of marketing and lead generation strategies. Currently, she heads the marketing department at Email Data Group, a renowned B2B database provider.