Grow your customer base with direct mailing

Your first step is to connect to your customer at a personal level. It’s undeniable that technology has changed direct marketing trend. Direct mail has been enhanced by web technologies in many ways. It is a great marketing strategy at getting leads to visit a webpage. They encourage your valuable customers to buy online. They […]

Judy Parson / May 28, 2015

Top 5 Reasons to Buy Technology User List

Most marketers thrive on big technology user list , but how many of us can capture the real value out of it? Suppose, you have started a page where you and your customers can lend / rent each others mobile sets. Each time your customers borrow, your website tracks the information as to what mobile […]

Judy Parson / May 13, 2015

Customers are not just data- Treat them right

Please Note: Your customers are not mere data! Your organization had been managing and tracking customer communications so far. You store every customer story right from their purchase, interactions, for quite a long time.  All organizations collect data and store them for a useful purpose. But making most of this data, looking at them, analyzing […]

Judy Parson / May 6, 2015

9 ways to figure out how many potential customers you have

Your ideal customer is out there, its just a matter of you looking in the right place, at the right time, using the right tools! Lead generation is never an issue if all the 3 are in place. Before you actually begin with lead generation, sorting out your areas of approach and methods you use […]

Judy Parson / April 20, 2015

Working on the Content Marketing Cornerstones

“Content marketing” is considered as one of the top trends in the marketing circles today. Content has its due credit, thanks to the digital space that we are in today; this new-age term has become a part of every web sphere. Despite the limelight on content marketing and all that it can do for your […]

Judy Parson / December 2, 2014

4 Strategies to Influence Customer Perceptions

Thanksgiving is here! A season filled with celebrations, warmth and acts of kindness and gratitude, a time for positive transformations and a refreshed way of thinking. What better time than now to extend this line of thought into your business to enjoy brand credibility and optimal results. In the current competitive market, focusing on the […]

Judy Parson / November 26, 2014

The Smart Way to Stay out of Junk Folders

The best of email marketing plans and product packages can stumble without the right email lists in place. All your time and effort goes wasted when your email is marked as SPAM. Your email should be of relevance to the reader and stand out amongst other promotional messages sent by your competitors, so that you […]

Judy Parson / November 21, 2014

Zero In On the Website Contact Forms

Website Contact Forms have become crucial in converting website into a lead generating tool. . When a marketer creates a website, he/she focuses on two major aspects – driving more traffic to the site and driving more leads through the contact forms. Though you have a lot of visitors signing up in your website, you still […]

Judy Parson / November 19, 2014

Top Ways to Build Email Lists via Social Media

While you already have a social capital built, why does it become important to move the same audience to your email lists? Because email gives you better control and reach. Though use of social media is increasing, when it comes to brand engagements, email still leads the way. Facebook claims that brand posts reach approximately […]

Judy Parson / November 17, 2014

What email marketing and maze game have in common

Yes, you read it right! Email marketing and maze game have many things in common, from what they teach us to how tricky it is to play it right. Ultimately, they both sharpen our critical thinking skills. Here is a list of those skills and how they impact email marketing. Analysis: No email campaign can […]

Judy Parson / November 7, 2014