Customers are not just data- Treat them right

Please Note: Your customers are not mere data! Your organization had been managing and tracking customer communications so far. You store every customer story right from their purchase, interactions, for quite a long time.  All organizations collect data and store them for a useful purpose. But making most of this data, looking at them, analyzing […]

Judy Parson / May 6, 2015

9 ways to figure out how many potential customers you have

Your ideal customer is out there, its just a matter of you looking in the right place, at the right time, using the right tools! Lead generation is never an issue if all the 3 are in place. Before you actually begin with lead generation, sorting out your areas of approach and methods you use […]

Judy Parson / April 20, 2015

Working on the Content Marketing Cornerstones

“Content marketing” is considered as one of the top trends in the marketing circles today. Content has its due credit, thanks to the digital space that we are in today; this new-age term has become a part of every web sphere. Despite the limelight on content marketing and all that it can do for your […]

Judy Parson / December 2, 2014

4 Strategies to Influence Customer Perceptions

Thanksgiving is here! A season filled with celebrations, warmth and acts of kindness and gratitude, a time for positive transformations and a refreshed way of thinking. What better time than now to extend this line of thought into your business to enjoy brand credibility and optimal results. In the current competitive market, focusing on the […]

Judy Parson / November 26, 2014

The Smart Way to Stay out of Junk Folders

The best of email marketing plans and product packages can stumble without the right email lists in place. All your time and effort goes wasted when your email is marked as SPAM. Your email should be of relevance to the reader and stand out amongst other promotional messages sent by your competitors, so that you […]

Judy Parson / November 21, 2014

Zero In On the Website Contact Forms

Website Contact Forms have become crucial in converting website into a lead generating tool. . When a marketer creates a website, he/she focuses on two major aspects – driving more traffic to the site and driving more leads through the contact forms. Though you have a lot of visitors signing up in your website, you still […]

Judy Parson / November 19, 2014

What email marketing and maze game have in common

Yes, you read it right! Email marketing and maze game have many things in common, from what they teach us to how tricky it is to play it right. Ultimately, they both sharpen our critical thinking skills. Here is a list of those skills and how they impact email marketing. Analysis: No email campaign can […]

Judy Parson / November 7, 2014

Questions to Ask Before You Create B2B Website Content

So, you have just bought a website template. How will you accentuate the design with relevant content? There’s lot of homework involved in creating the right kind of content for any marketing or sales collateral. But, for most marketers and business owners there’s always a shortage of time to do research, understand the project, or […]

Judy Parson / November 6, 2014

How to multiply your qualified leads?

The ultimate goal of a lead generating campaign is to drive business. Hence the success of such campaigns is not defined by the number of leads but the leads that actually converted to business. With this thought, marketers are pressed to generate and manage more quality leads. Here are simple tips to multiply your sales-ready […]

Judy Parson / November 4, 2014

Three ways to Expand Online Marketing Mix

More companies are shifting their marketing budgets and emphasizing on online marketing channels. Marketers are shifting focus for two reasons. The first is to shrink marketing budgets, and the second is the need for improving marketing efficiency. But despite the shift in interest towards online marketing, many companies are not setting the priorities right. In […]

Judy Parson / October 30, 2014