Personalization in Email Marketing – Why it’s Essential for Email Marketing Success

Personalization in Email Marketing Email Marketing refers to leveraging the email database of existing and potential customers to send emails regarding the brand, promotional emails, general discount emails, etc. But when present-day consumers stopped responding and resonating with generalized emails, brands realized the need for personalization. Personalization has become the fundamental factor to engage and […]

Amy John / July 4, 2023

How Chat GPT and AI is Changing Email Marketing in 2023? What are its Pros and Cons?

With the advancement of technology, and developing AI capabilities Chat GPT has got all the hype it expected. Everywhere the discussions were about Chat GPT taking away jobs, Chat GPT hacks, Chat GPT prompts, etc. Later every marketer knew it is a technology and cannot replace a human completely rather it can assist a human […]

Amy John / June 15, 2023

11 Email Design Tips for B2B Marketers

Email marketing is one of the most effective digital channels for marketing. It helps generate new leads and increases revenue. It is simple to manage and helps you to directly communicate you’re your customers. B2B email marketing is interesting because you’re sending them to people looking for a solution to their problems. If you want […]

Amy John / May 25, 2022

5 Stage Checklist for a Flawless Email Marketing Campaign

If you are launching your first email marketing campaign you cannot go wrong. Therefore, you must have a clear marketing campaign strategy, create click-worthy content, craft killer subject lines, and lots more to make your campaigns successful. Below is a 5 Stage Checklist for a flawless and effective email marketing campaign: #1  Ask Permission Many […]

Amy John / May 23, 2022

Data Verification: Essential Ways to make it a Precise Process

Table of Contents What is Data Verification? How is Data Verified Data Verification Steps Set the objective for data verification Schema review Use data sampling Data profiling Review access controls and data security aspects Cleansing and standardization of data Performance testing Backup and recovery testing Data Verification for your Business Benefits of Data Verification Increases […]

Amy John / May 22, 2022

Excel in global campaigns with AWS customers list

Digital marketing is the most used advertising method today and it is here to stay. If you wish to excel in your digital marketing efforts with the AWS customers list, you need to use it wisely to excel and thrive in this ever-growing global market. Whether you are a leading start-up or a large enterprise, […]

Amy John / May 19, 2022

Five Simple Measures to Avoid Data Decay

Data changes rapidly, therefore marketers and sales reps need to work together to ensure data is constantly updated. Data decay affects B2B records at a higher rate because of economic factors and the mobility of the workforce. As the digital future of B2B sales continues to evolve, there is greater demand for data-driven decisions. Businesses […]

Amy John / May 18, 2022

Lead Generation: 5 Smart Moves to Boost ROI

A good lead generation strategy is the key to the long-term growth of any company. Acquiring new leads, following up with interested prospects, and implementing a lead generation workflow are all important to boost ROI. If you have qualified leads, then they are more likely to become your customers. Every marketer’s primary aim is to improve lead quality […]

Amy John / May 16, 2022

How to multiply your qualified leads?

Lead generation, finding, and converting potential customers are the most important aspects today for businesses to run smoothly. It is challenging for most businesses to generate leads. Therefore, you need to strategically plan so that you have a constant influx of leads coming in. Lead generation and sales teams work toward closing sales. All leads […]

Amy John / May 10, 2022

7 Ways to Use Segmentation to Improve B2B Campaign Success

Satisfying people’s needs with the right marketing strategies to boost sales and expand your brand’s reach is the purpose of marketing. Identifying customers’ needs and recognizing differences between groups of customers can feel like a daunting task and there’s no single process or strategy that provides perfect results for every business. However, using segmentation allows […]

Amy John / March 16, 2022