7 Ways to Use Segmentation to Improve B2B Campaign Success

Satisfying people’s needs with the right marketing strategies to boost sales and expand your brand’s reach are the purpose of marketing. Identifying customers’ needs and recognizing differences between groups of customers can feel like a daunting task and there’s no single process or strategy that provides perfect results for every business. However, using segmentation allows […]

Amy John / March 16, 2022