4 Strategies to Influence Customer Perceptions

Thanksgiving is here! A season filled with celebrations, warmth and acts of kindness and gratitude, a time for positive transformations and a refreshed way of thinking. What better time than now to extend this line of thought into your business to enjoy brand credibility and optimal results. In the current competitive market, focusing on the […]

Amy John / November 26, 2014

The Smart Way to Stay out of Junk Folders

The best of email marketing plans and product packages can stumble without the right email lists in place. All your time and effort goes wasted when your email is marked as SPAM. Your email should be of relevance to the reader and stand out amongst other promotional messages sent by your competitors, so that you […]

Amy John / November 21, 2014

Zero In On the Website Contact Forms

Website Contact Forms have become crucial in converting website into a lead generating tool. . When a marketer creates a website, he/she focuses on two major aspects – driving more traffic to the site and driving more leads through the contact forms. Though you have a lot of visitors signing up in your website, you still […]

Amy John / November 19, 2014

What email marketing and maze game have in common

Yes, you read it right! Email marketing and maze game have many things in common, from what they teach us to how tricky it is to play it right. Ultimately, they both sharpen our critical thinking skills. Here is a list of those skills and how they impact email marketing. Analysis: No email campaign can […]

Amy John / November 7, 2014

Questions to Ask Before You Create B2B Website Content

So, you have just bought a website template. How will you accentuate the design with relevant content? There’s lot of homework involved in creating the right kind of content for any marketing or sales collateral. But, for most marketers and business owners there’s always a shortage of time to do research, understand the project, or […]

Amy John / November 6, 2014