12 Email Design Tips for B2B Marketers

Email is considered as one of the most productive, efficient and effective channels by B2B marketers. But with 22% of the emails never making it to the inbox (as per a research by e-consultancy in 2013) it’s time B2B marketers take few seconds to understand the titbits about email design.

Based on our experience and powering email campaigns, we have few fundamentals for designing an email campaign.

  1. Design emails that are 600px wide – This standard size of 600px wide displays your email clearly in the recipient’s inbox.
  2. Keep your calls-to-action above the fold – Users don’t have the patience hunting for your call to action.
  3. Use HTML text/fonts – It is recommended to use fonts like Arial, Verdana, Georgia
  4. Avoid heavy images on the email campaign as spam filters are programmed to filter heavy emails as spam emails.
  5. Provide a very clear, large CTA on the email to solicit clear action
  6. Display the sender’s email clearly – People consider sender’s credentials as an important criterion before opening the email
  7. Restrict the number of columns – Best practice is to place images on the left and text on the right
  8. Focus on the key message on the email without divulging on diverse topics. People who read your message look forward to specific topics.
  9. Avoid flash or any time intensive animations on the email message
  10. Optimize the content on the buttons to stand out
  11. Choose a theme and use brand colors on the email template
  12. Ensure that your emails appear the same way you’ve designed it. Different email clients follow different coding or rendering techniques. So, in order to avoid any rendering problems, it is advisable to test your email campaign on different email clients.

 

Have questions on email design or want to get our services to improve your email delivery rates? Contact us at 800-710-4895 or Email us at info@emaildatagroup.net  

Avatar for Judy Parson

On the day of her graduation, Judy finished reading Robin Sharma’s The Monk Who Sold His Ferrari. It certainly was the turning point in her life because instead of her 5 figure engineering job she decided to join a start-up that developed gaming apps – because that’s what she wanted to do. The start-up experience not only shaped her go-getter, never-say-die attitude but also made it possible to have different perspectives and ideas about people, circumstances and situations. Today after lending her support and knowhow to more than 8 start-ups, she is a successful Digital Marketer and Consultant, having first-hand experience in working on social media, email blasts, online marketing and SEO. Based out of Ohio, Judy stays with her pet pug, enjoys wine and coffee, and celebrates Thanksgiving with her friends from the 1st start-up!