Lead Generation: 5 Smart Moves to Boost ROI

The process of lead generation is the back bone of any marketing endeavor. One of the most important aspects we need to keep in mind is that a collaborative effort between sales and marketing is the best solution. Without the work of the marketing team, creation of leads is not possible, and without lead nurturing […]

Judy Parson / July 13, 2015

Lead Mining: Strategies That Work For You

Lead generation is an important facet of any company’s marketing strategy. A lead converts into a sale only if there is a strategy in place. Lead generation can be done in many ways. It has been proven over time that a multi pronged strategy is the best method. There are various steps involved in the […]

Judy Parson / June 30, 2015

9 ways to figure out how many potential customers you have

Your ideal customer is out there, its just a matter of you looking in the right place, at the right time, using the right tools! Lead generation is never an issue if all the 3 are in place. Before you actually begin with lead generation, sorting out your areas of approach and methods you use […]

Judy Parson / April 20, 2015

Zero In On the Website Contact Forms

Website Contact Forms have become crucial in converting website into a lead generating tool. . When a marketer creates a website, he/she focuses on two major aspects – driving more traffic to the site and driving more leads through the contact forms. Though you have a lot of visitors signing up in your website, you still […]

Judy Parson / November 19, 2014

How to multiply your qualified leads?

The ultimate goal of a lead generating campaign is to drive business. Hence the success of such campaigns is not defined by the number of leads but the leads that actually converted to business. With this thought, marketers are pressed to generate and manage more quality leads. Here are simple tips to multiply your sales-ready […]

Judy Parson / November 4, 2014