7 Reasons You Should Invest in Email Marketing

Email Marketing is important. And many businesses owners believe that it is the most powerful strategies that can be used by them. For startups and established businesses, you can use email marketing to connect with new customers, build a relationship with current customers and retain them, create a market presence, increase sales and grow your […]

Judy Parson / December 29, 2017

Solve The Biggest Problems With Email Marketing Predictions

Email marketing is the act of sending a commercial message, to a group of people, using email. Every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing has evolved rapidly along with the […]

Judy Parson / July 31, 2017

Resending email to a non-opener: a step by step guide

The effectiveness of email marketing is unquestionable. According to the report published by ExactTarget (now Salesforce Marketing Cloud), email is the most preferred marketing platform for 77% consumers over any other online marketing communication channel. But like everything else, along with all beneficiary factors, email marketing also comes with some of its drawbacks (Also read: […]

Judy Parson / June 20, 2017