Solve The Biggest Problems With Email Marketing Predictions

Email marketing is the act of sending a commercial message, to a group of people, using email. Every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing has evolved rapidly along with the […]

Judy Parson / July 31, 2017

Resending email to a non-opener: a step by step guide

The effectiveness of email marketing is unquestionable. According to the report published by ExactTarget (now Salesforce Marketing Cloud), email is the most preferred marketing platform for 77% consumers over any other online marketing communication channel. But like everything else, along with all beneficiary factors, email marketing also comes with some of its drawbacks (Also read: […]

Judy Parson / June 20, 2017

Let Email Appending Protect Your Email Programs

In case you receive an email from some sender whose email address looks familiar and you open the email and click on the attachment to find that your screen turns black and you cannot navigate to any other page. All you can see is a message that reads that all your data is in their […]

Judy Parson / May 26, 2017

3 Best Email Marketing Practices for Engaging Prospects

Lead nurturing is the main focus of every marketer, though meeting this target can be a stress on the nerve given the uncertainty of the availability of the right email addresses of targeted clients, time limitation, limited resources and uncertain prospect perspective towards a particular product, brand or business. Did you know lead nurturing through […]

Judy Parson / April 28, 2017

7 Proven Ways to Improve B2B Email Marketing Strategy

When the term business is used, it gets followed by the term ‘sales leads’. Isn’t it? Leads make for future of a business and it all begins with a delivery-driven marketing campaign strategy. When deliverability and marketing come together, we can think of email at the very instance. Email marketing has over the years proven […]

Judy Parson / October 18, 2016

Customers disengaged by Email Marketing?

It’s cheap, it’s customers’ favorite communication channel – what better reason is there to send one (even two) email marketing campaigns each day! But when you come to think of it, you are not the only B2B marketer to come up with this brilliant idea. End result: recipients once willing to opt-in to new campaigns […]

Judy Parson / October 6, 2015

5 questions to ask before building an email list

Inarguably, emails have the best engagement rates, and a healthy email list is one of the most valuable resources of an organization. However, businesses continue to explore the best ways to build a list of quality subscribers. Here are few questions you might want to ask yourself before attempting one. What is the cost of […]

Judy Parson / October 14, 2014