Solve The Biggest Problems With Email Marketing Predictions

Email marketing is the act of sending a commercial message, to a group of people, using email. Every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing has evolved rapidly along with the […]

Judy Parson / July 31, 2017

Resending email to a non-opener: a step by step guide

The effectiveness of email marketing is unquestionable. According to the report published by ExactTarget (now Salesforce Marketing Cloud), email is the most preferred marketing platform for 77% consumers over any other online marketing communication channel. But like everything else, along with all beneficiary factors, email marketing also comes with some of its drawbacks (Also read: […]

Judy Parson / June 20, 2017

4 Tips to make your Halloween Email Campaigns a Success!

Who doesn’t love a holiday weekend? Especially, an American! Happiness is when you get a reason to have a lovely weekend at the beach, watch the parade, have a barbecue session or just take a break! However, there’s something Americans are madly in love with- purchasing things which they don’t really need solely because the […]

Judy Parson / September 30, 2016

Newsletters – B2B Email Marketing Strategy

“Must-Read” newsletters are raging in the market nowadays. And why not! Businessmen read more mails in a day than all the newspapers in a whole week. Specific newsletters, rapping the reader’s nerve points, strike much more relevance than generic tabloids. Peoples’ need for authenticated, instantaneous newsfeeds has increased. It’s a common observation that big businessmen […]

Judy Parson / August 4, 2015

Three Surefire Ways to Boost Your Email Marketing ROI

For every dollar spent on it, an Email brought in $40.56 in 2014 According to survey by DMA, email has outnumbered other online marketing channels by a large margin and emerged as the most profitable marketing strategy. With a many emails addresses and lack of strategy is getting it difficult to meet your ROI? You […]

Judy Parson / June 8, 2015

Are you giving out scarylicious offers for Halloween?

It’s Halloween and time to give away some scary treats to your clients. Halloween may involve tricks, but handing out plenty of treats is a spooktacular idea. Turn on your email campaigns and drive a scarylicious offer for your clients Email Data Group sugar high treats include email campaign services along with 5,000 contacts absolutely FREE! It’s […]

Judy Parson / October 29, 2014

Six intelligent email marketing practices

B2B marketers often in hurry to reach their prospects’ inbox ignore some essential email marketing practices and later pay heavy price. Sending unsolicited emails, email blasts, emails with misleading subject lines, all triggers ISPs and taint your sender reputation. Given below are 6 intelligent practices to gain more from email marketing. First Don’t send emails to […]

Judy Parson / October 23, 2014

5 questions to ask before building an email list

Inarguably, emails have the best engagement rates, and a healthy email list is one of the most valuable resources of an organization. However, businesses continue to explore the best ways to build a list of quality subscribers. Here are few questions you might want to ask yourself before attempting one. What is the cost of […]

Judy Parson / October 14, 2014

Bounce-proof your email marketing campaigns

Though growth of digital arena has expanded the number of channels, email continues to dominate all the other digital marketing tactics. While marketers focus on getting their copy right, it is important to note that bounce-proofing too is critical for a successful email campaign. Here is a checklist that comes handy before launching an email […]

Judy Parson / October 10, 2014