5 Stage Checklist for a Flawless Email Marketing Campaign

Universal Checklist Are links in place and do all of them lead visitors to the right landing page? Is your call to action clear and precise? Is the click through process ready to be tracked to the last stage? Is the timing of the email optimized? Is there a referral click and ‘send to friend’ […]

Judy Parson / June 3, 2015

Top 5 Reasons to Buy Technology User List

Most marketers thrive on big technology user list , but how many of us can capture the real value out of it? Suppose, you have started a page where you and your customers can lend / rent each others mobile sets. Each time your customers borrow, your website tracks the information as to what mobile […]

Judy Parson / May 13, 2015

Top Ways to Build Email Lists via Social Media

While you already have a social capital built, why does it become important to move the same audience to your email lists? Because email gives you better control and reach. Though use of social media is increasing, when it comes to brand engagements, email still leads the way. Facebook claims that brand posts reach approximately […]

Judy Parson / November 17, 2014

How to multiply your qualified leads?

The ultimate goal of a lead generating campaign is to drive business. Hence the success of such campaigns is not defined by the number of leads but the leads that actually converted to business. With this thought, marketers are pressed to generate and manage more quality leads. Here are simple tips to multiply your sales-ready […]

Judy Parson / November 4, 2014

12 Email Design Tips for B2B Marketers

Email is considered as one of the most productive, efficient and effective channels by B2B marketers. But with 22% of the emails never making it to the inbox (as per a research by e-consultancy in 2013) it’s time B2B marketers take few seconds to understand the titbits about email design. Based on our experience and […]

Judy Parson / October 27, 2014